Daryl Teague conducted a survey to analyze the target audience for a psychological thriller product. Most respondents were between 15-25 years old, enjoyed social activities and gaming, and associated psychological thrillers with death, conspiracies, and plot twists. Respondents expected to see intelligent plots, disturbing scenes, and violence in the genre. Common colors associated with psychological thrillers were red, black and white. The survey provided conventional aspects of the genre to help Daryl Teague effectively appeal to and understand the 15-35 male target audience.