Laura Mulvey, John Berger, Carol J 
Clover and Steve Neale & Bracha L 
Ettinger.
Laura Mulvey 
 Visual Pleasure and Narrative Cinema 
 Audience put into position of heterosexual 
male, focusing on curves of a woman’s body 
(use slow motion, deliberate camera moves 
and cut aways etc) 
 Female reduces to an object in relation to 
male – to make him feel or act in a certain 
way 
 Leads to hegemonic ideologies – women can 
begin to objectify other women. 
 (Paul Messaris suggests that female models 
are targeted at women but suggest a male
Laura Mulvey 
 Woman an erotic object for either characters or 
spectators 
 Male tend to be active role 
 Female passive role to encourage male 
 Women only stereotypes (bimbo, easy, mother etc) 
 Socophilia (love of watching) – we watch passively 
those who don’t know that they are being watched 
 Patriachy – a passive audience will be influenced by 
this society and perpetuate it
Steve Neale & Bracha L Ettinger 
 The ‘gay male gaze’ – men shown as submissive 
/ non threatening but also suggestive of sexuality. 
 Also men as objects because of… 
 The ‘female gaze’ – men become sexual objects 
of muscle and a means to sex (Coca Cola advert, 
Magic Mike etc.) 
 Leading to higher expectations from men as well 
as women.
John Berger 
 “Men look, women appear” 
 Women are solely for objectification 
 “Women watch themselves being looked at” 
 They know that they are being watch so they 
subconsciously act in a certain way. 
 “women were depicted in a different way to men – 
because the ‘ideal’ spectator is always assumed 
to be male and the images of the woman is 
designed to flatter him.”
Carol J Clover 
 In ‘Slasher’ movies the killer typically stopped 
by the ‘final girl’. 
 Final Girl tends to be pure, innocent, abstains 
from sex and is typically less attractive than 
the other female characters. 
 For women in movies: SEX=DEATH

Feminist Theory

  • 1.
    Laura Mulvey, JohnBerger, Carol J Clover and Steve Neale & Bracha L Ettinger.
  • 2.
    Laura Mulvey Visual Pleasure and Narrative Cinema  Audience put into position of heterosexual male, focusing on curves of a woman’s body (use slow motion, deliberate camera moves and cut aways etc)  Female reduces to an object in relation to male – to make him feel or act in a certain way  Leads to hegemonic ideologies – women can begin to objectify other women.  (Paul Messaris suggests that female models are targeted at women but suggest a male
  • 3.
    Laura Mulvey Woman an erotic object for either characters or spectators  Male tend to be active role  Female passive role to encourage male  Women only stereotypes (bimbo, easy, mother etc)  Socophilia (love of watching) – we watch passively those who don’t know that they are being watched  Patriachy – a passive audience will be influenced by this society and perpetuate it
  • 4.
    Steve Neale &Bracha L Ettinger  The ‘gay male gaze’ – men shown as submissive / non threatening but also suggestive of sexuality.  Also men as objects because of…  The ‘female gaze’ – men become sexual objects of muscle and a means to sex (Coca Cola advert, Magic Mike etc.)  Leading to higher expectations from men as well as women.
  • 5.
    John Berger “Men look, women appear”  Women are solely for objectification  “Women watch themselves being looked at”  They know that they are being watch so they subconsciously act in a certain way.  “women were depicted in a different way to men – because the ‘ideal’ spectator is always assumed to be male and the images of the woman is designed to flatter him.”
  • 6.
    Carol J Clover  In ‘Slasher’ movies the killer typically stopped by the ‘final girl’.  Final Girl tends to be pure, innocent, abstains from sex and is typically less attractive than the other female characters.  For women in movies: SEX=DEATH