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Market research analysis
- 1. Jamara Royle 0% What is your age? 20% 0% 0% 10% 0% 70% 15-24 25-34 35-54 45-54 55-64 65-74 75+ What gender are you? 10% 90% Male Female Do you read music magazines 90% 0% 10% No Yes Sometimes Primary research I have done a survey to help me gather up enough information to create a music magazine cover. This survey is part of my primary and quantitative research collecting data myself and turning it into statistics to know what will make a good music magazine. When doing my questionnaire results it turns out I surveyed more people in the category of 15-24 year olds meaning my magazine will be aimed at a younger audience rather than an older one. When carrying out the survey more people questioned were female rather than male meaning I should aim my magazine toward females so the magazine will be a little more feminine. More people said they didn’t read music magazines than people who said yes or sometimes. This means that when I make my magazine I have to make it look really good so it will attract people who don’t usally read them to buy it.
- 2. Jamara Royle What genre of music do you like? 13% 30% 10% 7% 3% 7% 13% 17% Pop Rock RnB Soul Reggae Punk Hip-Hop Other How many hours a day do you listen to music? 10% 20% 30% 30% 10% 0 hours 1 hour 2 hours 3 hours 4 hours + Where do you get/listen to What would you like to see on a music magazine? 29% 6% 6% 18% 12% 0% 29% Freebies New Bands Interviews Advice coloumns Quizzes Competitions Other 31% 19% 0% 25% 0% 25% music? Itunes Spotify Sound cloud Youtube Google play Other On the survey, the respondents had the choice to choose more than one option of music genre. During this, many people ticked nearly all the genres so I need to include an air of each genre in my magazine but rock was the most popular answer and therefore I shall be doing a rock magazine. The mojority of people said they listened to music moderately for 2 hours a day and extremely at 4+ hours a day than any other amount of time. This implies music is a big part of peopls lives; which suggests I could put in my magazine the best sites to listen to music. More people siad they get/ listen to music from ITunes implying more people have IPhones. I could put things about IPhones in themagazine. And I could include whats popular on youtube as that was the next highest with other which included cds and Mp4 players. The majority of people said they would like to see freebies and interviews on a music magazine so those will be the first things I put in it.
- 3. Jamara Royle How much would you spend on a music magazine? 70% 0% 30% 0% 0% £0.99-£1.49 £1.50-£1.99 £2.00-£2.99 £3.00-£3.99 £4.00+ Do you prefer to read a print base magazine or a online magazine? 60% 40% 0% Print base Online Both Do you prfer to buy magazines indvidually or with a subscription 0% 100% Individually Subscription Most people would spend the least amount of money on a music magazine but 30% would spend £2-£3 on a music magazine. The wise option is to go for a price in-between the two choices. Doing the survey the most popular choice that people said was that they would rather read a print base magazine than an online one. However 40% of the people asked said they read both online and print based so I would put a convergent media link on the magazine for those who want to read online. Finally everybody asked said they would rather read and pay for a magazine individually rather than with a subscription. This implies there is no reason for me to put a subscription box on my magazine if the majority of people won’t get one.