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What is Surfmark

Web-based research can become very intense
Research

Create Work product

Collaborate

Research is exploratory, on Internet and Internet, on structured and
unstructured tool that efficiently organizes all
Surfmark is acontent and on public and private databasesyour webIt represents significant new knowledge makes it super-easy
based research under topics and creation which attenuates to
asymptotically because it relies on brains retention capacity
collaborate and iterate on it.

It requires considerable time and effort and yet it is repeated across the
organization quite regularly
Unless the research effort itself can be preserved and reused, collaboration
will come out short

Research and collaboration are intertwined
Why is Surfmark useful for Teachers/Students

Online course
materials

More and more information is moving on web
Quality teaching materials is available free/online

Easy
collaboration

Students do projects in teams and need to collaborate
Teachers also sometimes share lesson plans

Teach digital
literacy

The tool helps the teachers guide students through the
process of research

Make online
research
reusable

The tool helps you save your research from any device
Features are built towards efficient research output

Essentially, Surfmark is positioned as a tool web-browsing, that can
Extensible journals automatically created out of for managing all online be
materials on or place.
shared, collaborated in oneturned into a Wiki
Surfmark: Features

In-context
notes

Take notes on the web-page or pdf document while you are reading –
just like you take footnotes while reading a book.

Single-click
summaries

In a single click generate a color coded summary of all the research
done along with all the notes taken.

Bibliograph
ies
PDF for
offline usage

Generate bibliography of the research in a single click. Multiple
formats supported. More formats can be supported on request.

Convert your research in a PDF file. Share within communities.

Surfmark aligns itself with a researchers’ workflow by automatically saving
Extensible journals automatically created out of web-browsing, that can be
and organizing everything they research, in a way they want
shared, collaborated on or turned into a Wiki
Surfmark use cases

Being used as a tool to teach digital literacy

Students doing research in teams

Teachers collecting research material online and sharing within
themselves
Teachers using Surfmark on top of Turn-it-in to actually teach the
process of doing original research (as opposed to pointing out a
plagiarized content)
Hands on session

Login URL – www.surfmark.com/org/iish

Login details:
1. Username – same as your school username
2. Password – first 4 of first-name and last 3 of last name
Download tools
- Click on “Get Started”
- Install your toolbar (FF/Chrome/iPad/any-other-browser)

Use toolbar while researching
Management portal
Questions?

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Surfmark demo

  • 1. What is Surfmark Web-based research can become very intense Research Create Work product Collaborate Research is exploratory, on Internet and Internet, on structured and unstructured tool that efficiently organizes all Surfmark is acontent and on public and private databasesyour webIt represents significant new knowledge makes it super-easy based research under topics and creation which attenuates to asymptotically because it relies on brains retention capacity collaborate and iterate on it. It requires considerable time and effort and yet it is repeated across the organization quite regularly Unless the research effort itself can be preserved and reused, collaboration will come out short Research and collaboration are intertwined
  • 2. Why is Surfmark useful for Teachers/Students Online course materials More and more information is moving on web Quality teaching materials is available free/online Easy collaboration Students do projects in teams and need to collaborate Teachers also sometimes share lesson plans Teach digital literacy The tool helps the teachers guide students through the process of research Make online research reusable The tool helps you save your research from any device Features are built towards efficient research output Essentially, Surfmark is positioned as a tool web-browsing, that can Extensible journals automatically created out of for managing all online be materials on or place. shared, collaborated in oneturned into a Wiki
  • 3. Surfmark: Features In-context notes Take notes on the web-page or pdf document while you are reading – just like you take footnotes while reading a book. Single-click summaries In a single click generate a color coded summary of all the research done along with all the notes taken. Bibliograph ies PDF for offline usage Generate bibliography of the research in a single click. Multiple formats supported. More formats can be supported on request. Convert your research in a PDF file. Share within communities. Surfmark aligns itself with a researchers’ workflow by automatically saving Extensible journals automatically created out of web-browsing, that can be and organizing everything they research, in a way they want shared, collaborated on or turned into a Wiki
  • 4. Surfmark use cases Being used as a tool to teach digital literacy Students doing research in teams Teachers collecting research material online and sharing within themselves Teachers using Surfmark on top of Turn-it-in to actually teach the process of doing original research (as opposed to pointing out a plagiarized content)
  • 5. Hands on session Login URL – www.surfmark.com/org/iish Login details: 1. Username – same as your school username 2. Password – first 4 of first-name and last 3 of last name Download tools - Click on “Get Started” - Install your toolbar (FF/Chrome/iPad/any-other-browser) Use toolbar while researching

Editor's Notes

  1. most of the knowledge work involves search.The basic construct is that – we do the research, create some sort of document and depending on the context get the team involved. Now it doesn’t have to be linear and there is lot of back and forth going on.Lets look at search – here I am not talking about navigational search. That problem is well served by search engines. Here I am talking about research search / exploratory search –the one where we are trying to build a body of knowledge around a topic. It is messy, unstructured and all over the places. It is carried out one on internet and interanet, ……Our brains are synthesizing knowledge, they are making connections, they are building context and perspective. But we all know that most of this knowledge withers away because there are no easy ways to document it.We have a good sense that this happens across the organization, on same / similar topics quite repeatedly. So most times it is redundant. My assertion is that unless we can save this extremely useful body of knowledge and collaborate while saving this knowledge, what we subsequently collaborate on are our own dogmas – which I suspect lead to many a political fight in companies. But that’s a different topic that we will not discuss right now!
  2. Lets look at some past and current efforts in trying to address the exploratory aspects of search. Here I want to assert that with current state of technology, a purely algorithmic approach (which will of-course incorporate heuristics), however clever, can not address the needs of exploratory search. No matter what the solution, a knowledge worker still has to spend time in building a body of knowledge on a topic.
  3. Lets go a big deeper into why we can’t have an exploratory search engine. Data explosion: Ontologies, however vast can represent only tiny bit of possible connections bits of information have. They are becoming very good in giving a points of view, but humans have to synthesize them into body of knowledge. There is simply no way around it, exploratory search is hardly ever deterministicBrowser ignored: The action happens at the browser. That’s where we are going through pages, embracing tangents, rejecting ideas, going deeper into certain directions, taking detours etc. Those are extremely valuable signals and current systems simply can’t/don’t capture themWhey don’t they capture:Privacy – obviously. They have a business to protect and they already get enough flake for being cavalier with privacy. It will be PR nightmare to explain what they are doing, even if what they are doing is absolutely transparent.Business models – Energy is focused on fighting spam. That’s what effect their extremely lucrative business model, not the inability to preserve context. Even though they recognize the problem quite well and are more than capable of creating powerful solutions.
  4. So how does it all tie into collaboration. I have got to talk collaboration because that is the title of the talk!I had already asserted that most collaboration happens, what I would call post-fact. People have already formed their opinions and now they are just jostling / cooperating to get the work done as efficiently as possible.That’s what innovative companies like Asana are beginning to address. Collaboration around task management and I think it is a great way to insert yourself into the enterprise software conversation – Ultimately collaboration is the neucleation point around which one can strap on more software!Some companies are just adding social layers. I am not sure of employees care that much about facebookifaction of their work enviornment. As I asserted earlier (and it is the central thesis of my presentation) – exploratory / research search is the time when we are using the most brain cells / engaged . That’s when we should start collaborating not at the time when we are already set in our dogmasWe simply can’t afford to waste this vast largely untapped knowledge. No one is going to save this knowledge for the sake of saving it. A Collaborative platform provides the need to preserve.Now with people using cloud drives, external social networks and everything in between, the definition of work space is expanding and we need to build systems that allow collaboration around those.(Comment for Kapil – this is the segway into oneflo. As workspaces expand, we need to make sure that our collaboration solution caters to them as well and that’s what we are doing with oneflo
  5. So how does it all tie into collaboration. I have got to talk collaboration because that is the title of the talk!I had already asserted that most collaboration happens, what I would call post-fact. People have already formed their opinions and now they are just jostling / cooperating to get the work done as efficiently as possible.That’s what innovative companies like Asana are beginning to address. Collaboration around task management and I think it is a great way to insert yourself into the enterprise software conversation – Ultimately collaboration is the neucleation point around which one can strap on more software!Some companies are just adding social layers. I am not sure of employees care that much about facebookifaction of their work enviornment. As I asserted earlier (and it is the central thesis of my presentation) – exploratory / research search is the time when we are using the most brain cells / engaged . That’s when we should start collaborating not at the time when we are already set in our dogmasWe simply can’t afford to waste this vast largely untapped knowledge. No one is going to save this knowledge for the sake of saving it. A Collaborative platform provides the need to preserve.Now with people using cloud drives, external social networks and everything in between, the definition of work space is expanding and we need to build systems that allow collaboration around those.(Comment for Kapil – this is the segway into oneflo. As workspaces expand, we need to make sure that our collaboration solution caters to them as well and that’s what we are doing with oneflo
  6. So how does it all tie into collaboration. I have got to talk collaboration because that is the title of the talk!I had already asserted that most collaboration happens, what I would call post-fact. People have already formed their opinions and now they are just jostling / cooperating to get the work done as efficiently as possible.That’s what innovative companies like Asana are beginning to address. Collaboration around task management and I think it is a great way to insert yourself into the enterprise software conversation – Ultimately collaboration is the neucleation point around which one can strap on more software!Some companies are just adding social layers. I am not sure of employees care that much about facebookifaction of their work enviornment. As I asserted earlier (and it is the central thesis of my presentation) – exploratory / research search is the time when we are using the most brain cells / engaged . That’s when we should start collaborating not at the time when we are already set in our dogmasWe simply can’t afford to waste this vast largely untapped knowledge. No one is going to save this knowledge for the sake of saving it. A Collaborative platform provides the need to preserve.Now with people using cloud drives, external social networks and everything in between, the definition of work space is expanding and we need to build systems that allow collaboration around those.(Comment for Kapil – this is the segway into oneflo. As workspaces expand, we need to make sure that our collaboration solution caters to them as well and that’s what we are doing with oneflo
  7. So how does it all tie into collaboration. I have got to talk collaboration because that is the title of the talk!I had already asserted that most collaboration happens, what I would call post-fact. People have already formed their opinions and now they are just jostling / cooperating to get the work done as efficiently as possible.That’s what innovative companies like Asana are beginning to address. Collaboration around task management and I think it is a great way to insert yourself into the enterprise software conversation – Ultimately collaboration is the neucleation point around which one can strap on more software!Some companies are just adding social layers. I am not sure of employees care that much about facebookifaction of their work enviornment. As I asserted earlier (and it is the central thesis of my presentation) – exploratory / research search is the time when we are using the most brain cells / engaged . That’s when we should start collaborating not at the time when we are already set in our dogmasWe simply can’t afford to waste this vast largely untapped knowledge. No one is going to save this knowledge for the sake of saving it. A Collaborative platform provides the need to preserve.Now with people using cloud drives, external social networks and everything in between, the definition of work space is expanding and we need to build systems that allow collaboration around those.(Comment for Kapil – this is the segway into oneflo. As workspaces expand, we need to make sure that our collaboration solution caters to them as well and that’s what we are doing with oneflo