This document provides guidance on creating and pitching a media studies advanced portfolio containing a music video, digipack, and advertisement for a music genre. It instructs the student to produce graphs and analyze research on their chosen sub-genre, storyboard and create drafts of the projects, gather feedback, and create a multimedia director's pitch justifying and evidencing all creative choices through research, feedback, and examples. The director's pitch should pitch each product using evidence from research and prior work to defend video, packaging, and advertising design decisions.

1. Support and Guidance 7
1. Produce graphs and charts of your TAR.
2. Analyse your TAR using slide 12 of the Powerpoint.
3. Do you need to conduct any further TAR using fans of your specific sub-
genre? If so, do this asking questions related specifically to the sub-
genre (eg Goth Rock as opposed to Rock).
4. Produced storyboards for your video.
5. Produce a draft of your digipack.
6. Produce a draft of your advert.
7. Animate your storyboard (http://animoto.com ??)
8. Gather TAF for all three artefacts. Blog it. Video a pitch? Photographs
of consumers looking / watching? MULTIMEDIA = WIN.
9. DIRECTOR’S PITCH: this is a detailed proposal of what you are going to
produce for your Media Studies Advanced Portfolio. You must pitch
each product and use detailed evidence drawn from your TAR, TAF,
deconstructions and personal knowledge to justify your video, digipack
and advert. Are you challenging forms within the genre – if so, why?
DO NOT write an essay. Think multimedia: an interview interspersed
with stills from videos / adverts / digipacks deconstructed. Use sound
bites from your vox pops. Close detailed use of you research is essential
here to justify every single choice. Bear in mind that the moderator felt
the weakest videos last year did not look like music videos. Justify any
unusual choices with an example of a similar product.
Are you amplifying the lyrics? Show the lyrics to support this. Are you
contradicting the lyrics? Show the lyrics to support this. Are you using
the lyrics as a jumping off point but applying your own interpretations?
Show the lyrics to support this.