3. Suitable for all ages, some comical
violence is accepted, e.g. Toy Story or
Bugs Bunny
The child should not be able to
associate with the characters on
screen
4. Any game that would normally be rated
at 3 but contains some possibly
frightening scenes or sounds may be
considered suitable in this category
5. Videogames that show violence of a
slightly more graphic nature towards
fantasy character and/or non graphic
violence towards human-looking
characters or recognisable animals, as
well as videogames that show nudity
of a slightly more graphic nature would
fall in this age category. Any bad
language in this category must be mild
and fall short of sexual expletives.
6. Any depiction of violence or sexual
activity reaching the same level as
would be expected to look like in real
life.
Also any extreme language
7. Applied when the level of violence
reaches a stage where it becomes a
depiction of gross violence and/or
includes elements of specific types of
violence
Advertising ties in with the PEGI
rating, as the Dead Island trailer is not
aimed towards those not around the
age of 18
http://www.youtube.com/watch?v=lZqr
G1bdGtg
9. Casual Gamers
Casual gaming mainly consists of free online gaming, family
orientated gaming. And handheld devices like the PSP and the DS.
Casual gamers normally play games that are revolved around easy
to play games that are mainly for fun. They can also play games that
consist of mind boggling puzzle games. The iPod touch is another
aspect of the casual gaming universe that introduces apps with fun
quirky mini games to the casual gaming audience. Family orientated
games have been mostly seen on the Nintendo wii. Which has been
found to be good at bringing together a family to play a game that is
suitable for all ages.
10. Serious Gamers
Serious gamers are an audience that expect from games like
shooters, rpg and adventure to involve skill, practice, competition
and fun. They play games that have multiplayer's that involve many
gamers from around the globe competing over scores and skill. This
is seen in the highly popular call of duty games were players
compete online for score and skill. Serious gamers look for games
that give hd photo realistic graphics. Realistic game play involved in
campaigns and multiplayer's. They expect new aspects in their
favourite genres to appear in the next games. They play games that
aree immersive and addictive to the audiences the games target.
11. Issues relating the differences
between casual and serious gaming
The issues involving these two different audiences to the games
industry is firstly you cant please both of these audiences with one
game. Which makes it harder for the games industry to make profit
out of all gamers. Secondly the games industry have to make sure
they are giving the audience they have targeted for there games is
what the audience expect.
12. What are the issues raised when targeting audiences within
a media industry you have studied?
A study commissioned by the UK games industry found that parents let
children play games for adults, even though they knew they were 18-
rated.
Like movies, all games receive an age classification. This works through
a two-tier system involved the British Board of Film Classification (BBFC)
and a voluntary European setup known as Pegi.
But the research presented at the ELSPA(Entertainment and Leisure
Software Publishers Association) summit in London suggests that few
parents pay much attention to the age ratings. Parents perceive age
ratings as a guide but not as a definite prohibition.
Of those parents surveyed, 40% had
allowed their children to watch a film
classified above their age, and a quarter
(25%) had allowed them to play age-
inappropriate video games.
Source: (www.digitalspy.co.uk).
