Introduction to deconstructing music videos

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Introduction to deconstructing music videos

  1. 1. J ScargillJune 2011
  2. 2.  To promote single sales. To promote album sales. To promote brand awareness.
  3. 3.  In Dancing in the Distraction Factory (1992), Goodwin identifies three types of music video.
  4. 4.  Videos in which the artist lip synchs to the music track. http://www.youtube.com/watch?v=5kIgLwCCxbU
  5. 5.  A video that tells the story of the song. There may or may not be elements of the band miming or otherwise performing. http://www.youtube.com/watch?v=IRHA9W- zExQ
  6. 6.  A narrative that is an interpretation of the song, that is, not the literal story.
  7. 7.  A mix of two or more music video styles. http://www.youtube.com/watch?v=LJ2t4jfVT iU
  8. 8.  Genre CharacteristicsThe genre of the music will generally be reflected by the content of the video.
  9. 9.  There will be a relationship between the visuals and the music such as on beat editing.
  10. 10.  There will be a relationship between the lyrics and the visuals.
  11. 11.  Close-ups on the artist and star image motifs to establish and reinforce brand.
  12. 12.  There may be references to the notion of looking.
  13. 13.  Intertextual references (images that refer to other media products).

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