2. To promote single sales.
To promote album sales.
To promote brand awareness.
3. In Dancing in the Distraction Factory (1992),
Goodwin identifies three types of music video.
4. Videos in which the artist lip synchs to the music track.
http://www.youtube.com/watch?v=5kIgLwCCxbU
5. A video that tells the story of the song. There may
or may not be elements of the band miming or
otherwise performing.
http://www.youtube.com/watch?v=IRHA9W-
zExQ
6. A narrative that is an interpretation of the song,
that is, not the literal story.
7. A mix of two or more music video styles.
http://www.youtube.com/watch?v=LJ2t4jfVT
iU
8. Genre Characteristics
The genre of the music will generally be reflected
by the content of the video.
9. There will be a relationship between the visuals
and the music such as on beat editing.
10. There will be a relationship between the lyrics
and the visuals.
11. Close-ups on the artist and star image motifs to
establish and reinforce brand.
12. There may be references to the notion of
looking.
13. Intertextual references (images that refer to
other media products).
