The document discusses synchronizing a drinks supply chain in the UK. It describes trends like declining beer consumption and shifts to home consumption putting pressure on margins. It advocates moving from a push-based to a pull-based supply chain using techniques like synchronizing production to sales on a daily basis. This would facilitate lower stock levels, better visibility and control through centralized planning, and a more responsive supply chain aligned with customer demand. Trials showed stock reductions were possible but required consistent data, synchronized operations, and planning support across functions.