The document discusses the relationship between the film industry and audiences, noting that while the industry aims to pressure audiences into buying products, audiences also wield influence over the industry. It traces the rise and popularity of cinema from the early 1900s through the mid-20th century, then discusses factors that have led to a decline in cinema attendance in recent decades, such as the availability of films through other mediums like online streaming and DVDs.

2. Supply and Demand
• To develop a thoughtful and perceptive awareness of
the fact that the film industry attempts to put the public
under considerable pressure to buy their products
• To realise that as fans and consumers the public may
be able in turn to exert considerable influence over
the film industry

3. Key information I must know about to answer this
question.
Industry Audience
The relationship between the two and who is
more powerful in driving the industry.
The impact of new technologies in the industry
The effect of other industries and the
availability of Bollywood, Independent and Low
Budget films

4. The creation of demand
Early 1900s going to the cinema as a form of entertainment came to be accepted
socially, normal everyday experience. Film is today only successful in those countries
that embraced film technology and film as a commercial enterprise. Attract people to
make money!
what they might have seen!

5. Picture Palaces by 1910

6. The popularity of cinema
• Cheap entertainment
• Large non english speaking communities-
silent films perfect.
• By 1930 65% once a week; 80 million
visits a week
• Even in economic depression 60%

7. Today
• USA 27 MILLION PER WEEK
• UK 3 MILLION PER WEEK

8. The nature of the cinema
experience

9. Why listen to stories?

10. Your cinema going experience
• Do you ever go to the cinema alone?
• Do you always go with the same people?
• How does going alone differ to going together?
• How do you decide what you are going to see?
• When did you first go to the cinema?
What did you see? Who took you?
What can you remember about the experience?

11. High brow vs Low brow

12. Decline in cinema
2005 cinema admissions fell by 5% in the
UK
Fell by 9 % in USA across Europe even
worse
WHY?

13. Changing patterns of consumption
• Films are no longer only available in the
cinema!!
• Computer
• On line subscription
• Consoles
• Pay for view
• DVD buy/ DVD hire

14. Survey 20 – 30
1) How often do you go to the cinema?
2) How often do you watch films on terrestrial TV
3) How often do you watch films on cable/ satellite?
4) How often do you pay –to – view?
5) How often do you watch films on DVDs?
6) Where do you watch films on DVD and on what type of DVD player?
7) Do you watch films online?
8) Do you watch illegal download sites?
9) Do watch films on your xbox/psp ?
10) Do you like watching films at the cinema better than on DVD, give a
reason for your answer