This document discusses the relationship between the film industry and audiences in determining film success. It notes that the industry puts pressure on audiences to see films but that audiences also have influence through word-of-mouth. New technologies have increased the speed at which word-of-mouth spreads while also giving the industry more global control through consolidation into large media conglomerates that control multiple aspects of film production and distribution. The relationship between industries and audiences is now more symbiotic.

2. Supply and Demand
• To develop a thoughtful and perceptive awareness of
the fact that the film industry attempts to put the public
under considerable pressure to buy their products
• To realise that as fans and consumers the public may
be able in turn to exert considerable influence over
the film industry

3. Key information I must know about to answer this
question.
Industry Audience
The relationship between the two and who is
more powerful in driving the industry.
The impact of new technologies in the industry
The effect of other industries and the
availability of Bollywood, Independent and Low
Budget films

4. The creation of demand
Early 1900s going to the cinema as a form of entertainment came to be accepted
socially, normal everyday experience. Film is today only successful in those countries that
embraced film technology and film as a commercial enterprise. Attract people to make
money!
what they might have seen!

5. Picture Palaces by 1910

6. The popularity of cinema
• Cheap entertainment
• Large non english speaking communities-
silent films perfect.
• By 1930 65% once a week; 80 million visits a
week
• Even in economic depression 60%

7. Today
• USA 27 MILLION PER WEEK
• UK 3 MILLION PER WEEK

8. The nature of the cinema experience

9. Why listen to stories

10. Your cinema going experience

11. Changing patterns of consumption

12. survey

13. Supply and Demand
Starter
Discuss for 3 minutes with the people around how
you know if a film is good or not …….before you go
to see it ! Write down as many reasons as you can.

14. Who controls what you decide to see?
YOU or the MEDIA ?

16. Critical factor for any films success
• good word of mouth
• singing it’s praises
• Bad word of mouth
• It was rubbish!
• Indifferent word of mouth
• No reaction….dead in the water

17. Increasing speed and intensity with
which word of mouth can be
spread by fans ……why?????????

19. • These technologies
help fans interact
with one another
• Maintain interest
for the
genre, director or
star
• Fan clubs and fan
conventions traditionally
maintained via newsletters
and paper based fanzines---
--but now email
newsletters and website
fanzines
• Fans have always been able to
create a slow burn cult classic
from a film that flopped but
now there is a much greater
possibility of this.

20. Alfred Hitchcock
• Language used
Ewan McGregor • The attitude of the contributors
• Nature of the sites themselves
Donnie Darko • Any recognisable common features in the examples

21. The same technologies coupled with
globalisation has increased the power of the film
industry over the public.

22. Work under the same umbrella; support each other
SYMBIOTIC EXCHANGE/RELATIONSHIP
A single multi national could have
marketing ,financing and distributing film
reviewing films in newspapers
publishing film scripts
distributing soundtracks
screening films via cinema chains/ satellite TV

23. Media ownership is becoming increasingly
concentrated in a handful of
Laterally intergrated
&
Vertically intergrated
CONGLOMERATES

24. of the biggest

28. Research how they are connected hmk

29. Globalisation
A perceived economic trend towards the whole
world becoming a single market so that major
multi – national corporations are increasingly
able to control trade on a global scale

30. Today two key terms for the examination are
WINDOWS AND SYNERGY

33. • Publicise and advertise their own films via their own
print, sound and visual media arms
• Put out associated books and music, again from
within their own organisation
• Show their films via their own various TV and cinema
outlets
• Spin-offs
LESS THAN 20% OF TOTAL FILM REVENUE COMES
FROM THE DOMESTIC BOX OFFICE….FIRST WEEKEND
IN CINEMA IS CRUCIAL IN CREATING IMPETUS. Finance
can be recouped in a whole range of ways

34. Box Office Takings & Breaking Even
Trailer for waterworld
•
• $175 million to make
• Made $88 million at the
box office
• Further $166 million
abroad

35. uk film council

36. Catfish trailer