Super-vasmol hair dye poisoning is a major cause of suicidal poisoning in India, as its main toxic ingredient, paraphenylene diamine (PPD), is cheap and readily available. PPD poisoning can cause multi-organ dysfunction and failure through two phases - an initial acute presentation with angioedema and airway obstruction within 4-6 hours, followed by a subacute phase involving rhabdomyolysis, acute renal failure, hepatitis, and metabolic acidosis. Aggressive management is focused on airway protection, steroids to reduce angioedema, fluid resuscitation to prevent renal failure, and dialysis as needed.