The document summarizes the benefits of using a Backend as a Service (BaaS) platform like brainCloud for mobile game development. It notes that the mobile game market is large and growing but challenges remain, including high failure rates for new games. A BaaS reduces development costs by providing common backend functionality and tools to help drive engagement and monetization. brainCloud in particular offers a full-featured backend, multiplatform support, and competitive pricing to help developers succeed in the mobile games industry.

1. OIGC 2015
Use a BaaS to
Build Better Games
Paul Winterhalder
@winterhalder
by bitHeads
Better!

2. Background
The mobile game market is huge
★ App store downloads
• Vision Mobile (State-of-the-Developer-Nation-Q1-2015)
says that app store sales will be $40.5B in 2015
• By 2017, 268b downloads will generate $77b in
revenue (entrepreneur.com, Aug 2014).
★ Mobile games
• fastest growing segment (Gartner, Oct 2013)
• growing from $17.5b in 2013 to $40.9B in 2017
(Newzoo, Oct 2014)

3. Background
The opportunities are real
★ Only 30% of app developers work on games
★ While games are responsible for 50-70% of
app store revenues
★ Game developers have a greater chance of
app store success

4. Background
The challenges are real too
Less than one in ten
mobile games succeed.

6. Background
The reality.
6

7. The “Game” is a shrinking % of the effort.
7
Gameplay
Achievements
Leaderboards
In-‐app Purchases
Promotions
Analytics
Ads
Free-‐to-‐Play
Challenges
Cross-‐Play
Game-‐as-‐a-‐Service
Tournaments
Cloud saves
Notifications
Social

8. Background
Harsh Reality: Free-to-Play games
make more money.
Free-to-Play Games have been
outpacing Premium Games since 2011.*
If you check the Top Grossing list on iOS,
you’ll be hard-pressed to find a
premium game in the top 50
— other than Minecraft.
* Source - Flurry http://www.flurry.com/bid/65656/Free-to-play-Revenue-Overtakes-Premium-Revenue-in-the-App-Store#.VF2WF4elMe0

9. Tools help to reduce the effort
9
Gameplay
Achievements
Leaderboards
In-‐app Purchases
Promotions
Analytics
Ads
Free-‐to-‐Play
Challenges
Cross-‐Play
Game-‐as-‐a-‐Service
Tournaments
Cloud saves
Notifications
Social
Use an
Engine!
Use a
Backend!

10. Background
The “Big Guys” have spent years and
millions of dollars building backend systems.
49* of the 50 Top Grossing games
in the iOS App Store
incorporate cloud-tech to enhance
gameplay and monetization.
* based on data from August 29th, 2014

11. Background
Most of us are not the “Big Guys”
Individual
Small (2-24)
Mid (25-100)
Large (100+)
Owned by Publisher
Publisher
M2 Research Developer Survey, presented at Casual Connect, July 24th, 2014
Break-down of
game developers:
75% of development studios
are less than 25 persons.
Rise of the Indie:

12. What is a Game Backend-as-a-Service?
12
Cloud features - cloud saves,
notifications, authentication
Gaming features - achievements,
leaderboards, etc.
May include multiplayer,
monetization, analytics, and other
features
Cross-platform
Little or no custom code to write
Self-administer
No servers to buy or maintain
Pay by usage
gBaaS

13. brainCloud is…
13
Rich gaming back-end - multiplayer,
cloud data, leaderboards, in-app
purchases and much more
Extendable via custom cloud code
Native libraries for iOS, Android,
Windows and more
Unity, Cocos2d-x and Unreal engine
integration
Easy-to-use development portal
Advanced promotional tools to
maximize your monetization
Affordable usage-based pricing

14. Any Engine, Any Platform…
14
brainCloud supports Unity,
Cocos2d-x and Unreal - with native libraries for
iOS, Android, Windows, Blackberry and more!

15. And Any Game Type
15
Sweet Spot!
Add Photon!

16. Architecture
We have built a secure, reliable and super-
scalable architecture — so you don’t have to.

17. And pre-built all the APIs that you’ll need

18. Tools
brainCloud is more than an API. It’s a toolset to
aid in all aspects of the product lifecycle!
Design
Development
Test +
Support
Product
Management

19. Monetization
brainCloud features the most extensive
monetization toolset of any BaaS.
Virtual Currencies
Server-‐based receipt verification
Pricing controls
Platform integrations -‐ iOS, Android,
Windows, Blackberry, Facebook and
Steam
Scheduled Promotions
Auto Promotions for Player Segments

20. Demo Time

21. No-‐brainer Pricing
21
Tier
API Calls /
month
DAU * Cost / month Early Adopter! Per M API +
Tier 0 - 100** $0 $0 $0
Tier 1 6M 2K $30 $24 $10.50
Tier 2 15M 5K $125 $100 $10.00
Tier 3 30M 10K $275 $220 $10.00
Tier 4 75M 25K $725 $580 $10.00
Tier 5 150M 50K $1475 $1,180 $10.00
Tier 6 300M 100K $2,975 $2,380 $9.90
Tier 7 750M 250K $7,430 $5,944 $9.50
Tier 8 1.5B 500K $14,555 $11,644 $9.00
Tier 9 3B 1M $28,055 $22,444 $8.75
* Based on 100 API calls per DAU.
** Limited to 100DAU during development (Free!)
Sign up now -‐ get
Early Adopter Pricing for 12 months!

22. brainCloud in review…
22
In Conclusion…

23. brainCloud in review…
23
The features you need to
drive engagement.
brainCloud has the richest
feature set of any gaming back-‐end.
Multiplayer
Cloud Data
Payments
Pricing
Notifications
Leaderboards
Achievements
Player XP
Virtual Currencies
Matchmaking
Identity
Facebook
Pacers
Tournaments
Multiplatform
Social

24. brainCloud in review…
24
Without limitation.
If you need something extra
-‐ add it -‐ using our advanced
cloud code, web service and
server-‐to-‐server features!

25. brainCloud in review…
25
Lower Costs
Buy, don’t build.
brainCloud will save you
months of development and hundreds
of thousands of dollars.

26. brainCloud in review…
26
Increase Revenues.
Greater engagement, together with
targeted pricing and promotions,
will maximize your revenues.

27. brainCloud in review…
The brainCloud Equation.
more
Revenue
Greater engagement,
across more platforms,
with automated promotions.
+
lower
Costs
Save development time,
and server deployment
and management costs.
=
Success!

28. Built on…

29. Mega Run (﴾GetSet Games)﴿
29

30. Eggies (﴾playBrains)﴿
30

31. Arena: Cyber Evolution (﴾Spearhead Games)﴿
31

32. Recent releases… Mafia Casino and Star-‐Rangers!
32

33. In development… (﴾among many others)﴿
33

34. Sign up now!
Register today to level the
playing field!
Sign up this week
get Early Adopter Pricing
for 12 months!
http://getbraincloud.com
Thank you!
Contact me at paulw@bitheads.com
Use coupon code
“mayflowers”!