This is a presentation I gave to students at Fairfield University on the 19th September 2011. The talk was about the opportunities offered by digital technologies in terms of making a mark in the world, future jobs and careers.

1. BRAND ME
Dr Claire Wardle
Fairfield University
19th September 2011

2. delicious.com/cward1e

3. http://www.personalizemedia.com/garys-social-media-count/

4. Two Aims
1) to inspire you to do 2) to show impact on all
something brilliant areas of employment

5. Most exciting trends

6. Most exciting trends
1. Transparency: Explosion of available data

7. Most exciting trends
1. Transparency: Explosion of available data
2. Crowdsourcing: Harnessing that power for good

8. Most exciting trends
1. Transparency: Explosion of available data
2. Crowdsourcing: Harnessing that power for good
3. Mobile Technology

9. Most exciting trends
1. Transparency: Explosion of available data
2. Crowdsourcing: Harnessing that power for good
3. Mobile Technology
4. Reporting and Curation

10. Most exciting trends
1. Transparency: Explosion of available data
2. Crowdsourcing: Harnessing that power for good
3. Mobile Technology
4. Reporting and Curation
5. The downright brilliant

11. 1. Transparency: Explosion of available data

12. Information is beautiful

13. $40 billion: Bill Gates net worth
Information is beautiful

14. $40 billion: Bill Gates net worth
$11,900 billion: worldwide cost of
global financial crisis
Information is beautiful

15. DC innovation competition

18. 2. Crowdsourcing: Harnessing that power for good
80,000 videos from 197 countries

23. More people own a mobile phone than a...

24. More people own a mobile phone than a...
- you probably own more than one

25. More people own a mobile phone than a...
- you probably own more than one
- each member of your family probably has
their own

26. More people own a mobile phone than a...
- you probably own more than one
- each member of your family probably has
their own
- you won’t let anyone else use yours

27. More people own a mobile phone than a...
- you probably own more than one
- each member of your family probably has
their own
- you won’t let anyone else use yours
- you might take a different one away on
holiday with you

28. More people own a mobile phone than a...
- you probably own more than one
- each member of your family probably has
their own
- you won’t let anyone else use yours
- you might take a different one away on
holiday with you
- it can vibrate

29. More people own a mobile phone than a...
- you probably own more than one
- each member of your family probably has
their own
- you won’t let anyone else use yours
- you might take a different one away on
holiday with you
- it can vibrate

30. 3. Mobile Technology

34. 4. Reporting and curation

40. 5. The downright brilliant

45. http://newspicepromo.blogspot.com/

46. digital/social tools are now
non-negotiable for almost all
sectors

47. Media marketing
Law Research &
Development
Medicine customer
services
non-profits
Human
libraries & museums Resources
public relations
Academia

48. Top Tips

49. Top Tips
1. Make sure you’re active on Linkedin

50. Top Tips
1. Make sure you’re active on Linkedin
2. Join twitter, follow interesting relevant people and
start tweeting links. Start becoming a curator.

51. Top Tips
1. Make sure you’re active on Linkedin
2. Join twitter, follow interesting relevant people and
start tweeting links. Start becoming a curator.
3. Become admins for facebook pages/groups/
events. Work out the basics of community
management.

52. Top Tips
1. Make sure you’re active on Linkedin
2. Join twitter, follow interesting relevant people and
start tweeting links. Start becoming a curator.
3. Become admins for facebook pages/groups/
events. Work out the basics of community
management.
4. Start thinking and experimenting.

53. Top Tips
1. Make sure you’re active on Linkedin
2. Join twitter, follow interesting relevant people and
start tweeting links. Start becoming a curator.
3. Become admins for facebook pages/groups/
events. Work out the basics of community
management.
4. Start thinking and experimenting.
5. Try, fail, keep the good stuff (delete the bad stuff!)

54. claire@ultrasocial.co.uk // ultrasocial.co.uk // cward1e