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Power Of Us
- 1. The Power of Us Marc Dierens Sales Operations Manager Global Communications & Media Industry 1
- 2. Example of the Power of Us... Collects user votes on stories, blogs, sites, ... Sun Confidential: Internal Only 2
- 3. 09-f9-11-02-9d Code to decrypt HD DVDs Sun Confidential: Internal Only 3
- 4. 09-f9-11-02-9d Posted on blog April 30, 2007 Sun Confidential: Internal Only 4
- 5. 09-f9-11-02-9d Received so many votes it appeared on Digg's home site Sun Confidential: Internal Only 5
- 6. 09-f9-11-02-9d Somebody was not pleased with this, can you guess who? Sun Confidential: Internal Only 6
- 7. 09-f9-11-02-9d No surprises here... Sun Confidential: Internal Only 7
- 8. Digg management removed the code, end of story? Sun Confidential: Internal Only 8
- 9. 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d Not in 2007... Sun Confidential: Internal Only 9
- 10. 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 88 number of pages referencing the code May 1, 2007 am Sun Confidential: Internal Only 10
- 11. 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d There's the code again on Digg.com... Sun Confidential: Internal Only 11
- 12. 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d Digg.com tried to manage the removals... Sun Confidential: Internal Only 12
- 13. With 3,172 links by end of day it became unmanageable... 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d Sun Confidential: Internal Only 13
- 14. The Power of Us in action, code was there to stay... 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d 09-f9-11-02-9d Sun Confidential: Internal Only 14
- 15. Power of the Groundswell “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations” Groundswell – winning in a world transformed by social technologies Charlene Li – Josh Bernoff Forrester Research Sun Confidential: Internal Only 15
- 16. “It is not the strongest of the species that survives, nor the most intelligent, but those most adaptive to change” Charles Darwin Sun Confidential: Internal Only 16
- 17. How You Can Be Part of the Groundswell? Sun Confidential: Internal Only 17
- 18. How You Can Benefit from the Groundswell? Sun Confidential: Internal Only 18
- 19. Broadcast Yourself 19
- 20. “ You must b e the change you wish to see in the world.” Gandhi
- 21. Blogging • Communicate your message and interact with your audience • Blogging @ Sun > Sun guidelines > blogs.sun.com (external) > blogs.sfbay (SWAN only) • Tutorials > BlogBasics > Blog Tutorials • Example > Shameless self-promotion Sun Confidential: Internal Only 21
- 22. Audio Podcast • Record an audio message to distribute to your audience • Needed > Software (1, 2 & 3) > Microphone (external preferred) • Tutorials > Garageband - Apple's iLife > Guides and Tutorials.com > How To Podcast Sun Confidential: Internal Only 22
- 23. Video Podcast • Record a video message to distribute to your audience • Upload at Sun Learning Exchange • Needed > Software (1, 2 & 3) > Camera (external preferred – iSight built in on Macs works as well) • Tutorials > Apple's Quicktime Pro > How To Video Podcast - 1 > How To Video Podcast - 2 Sun Confidential: Internal Only 23
- 24. Screencasting • Record your desktop and share with your audience • Upload at Sun Learning Exchange • Needed > Mac Software (iShowU) > Windows Software • Tutorials > ShowMeDo > Digital Web Magazine Sun Confidential: Internal Only 24
- 25. RSS 25
- 26. Really Simple Syndication (RSS) • Stay informed about multiple topics in 1 place (push): > RSS Reader (NetNewsWire) > Internet (Google Reader) > Mail (Mac Mail) • Look for logo to subscribe • Common Craft Sun Confidential: Internal Only 26
- 28. SunSpace • New space that replaces OneStop & CEpedia • Features > People > News > Files > Wiki > Forum • CMP Home • SunSpace Home Sun Confidential: Internal Only 28
- 29. A picture speaks a 1000 words... Sun Confidential: Internal Only 29
- 30. Twitter 30
- 31. • Microblogging of max 140 characters, tell followers what you are doing • Learn from the people you are following, share to have them learn from you • Many examples of B2B and B2C interaction • Sun on Twitter > Sun employees > Darrell JS > Your's Truly • Common Craft Sun Confidential: Internal Only 31
- 32. http://online.wsj.com/article/SB122461906719455335.html Sun Confidential: Internal Only 32
- 33. moving from Knowledge is Power Sun Confidential: Internal Only 33
- 34. moving from Knowledge is Power to Sharing is Power Sun Confidential: Internal Only 34
- 35. “ Do one ting every day tat scares you.” —Eleanor Roosevelt
- 36. Questions? Marc.Dierens@Sun.Com Sun Confidential: Internal Only 36