CNN Presentation about digital media at Gravity Social Media Summit at Harvard

2. THE MOST TRUSTED NAME IN NEWS

3. INFORM, INVOLVE, EMPOWER

19. Countdown to Inauguration January 20, 2009

22. Event Page

23. Ads

24. Ads

29. The Press was Great

30. Inauguration Partnership Delivered Buzz and Goodwill with Consumers Twitter Search for Facebook

32. February 24 th Nielsen Results Source: Nielsen… 2,270 2.5 897 CBS News Digital Network 12,870 13.7 943 BBC 4,928 4.6 1,076 McClatchy Newspaper Network 4,432 3.8 1,182 USATODAY.com 9,773 7.3 1,333 drudgereport.com 5,522 4.0 1,398 ABCNEWS Digital Network 10,523 7.0 1,499 Tribune Newspapers 5,574 3.6 1,548 Google News 12,013 6.4 1,886 Gannett Newspapers and Newspaper Division 19,063 8.6 2,230 NYTimes.com 22,755 8.4 2,709 Fox News Digital Network 21,233 6.1 3,510 AOL News 20,755 3.6 5,718 Yahoo! News 36,996 5.9 6,271 MSNBC 47,620 6.9 6,922 CNN Digital Network Total Minutes (000) Average Minutes/ Person Unique Audience (000) Home/Work Panel Site

35. 2006 2007 2008 610.2M 787.4M 1.2B Total Video Views on

44. Obama makes history America votes for change Broke cowboy wins $332 million jackpot Bush skydives to mark 85 th birthday Kutcher hits 1 million in Twitter contest

45. President’s pup chomps microphone