SlideShare a Scribd company logo
Pitching
Teun Lucassen
The value of good ideas
Type of idea Description Value
Idea Just a plain old idea $0,083
Cool idea An idea that captures
the imagination
$5
Really cool idea A cool idea, shouted $5
Good idea An idea that someone
could actually use
$100
Good idea in the right
place at the right
time, sold
convincingly
Just what it sounds
like
$1.000.000+
Pitch tip #1: Show you are serious
If you don’t care enough about your ideas to try
flesh them out, why should your client?
Pitch tip #2: Be organized
• Have everything you need at your fingertips
• Plan your pitch well
• Make sure your tools work (beamer, powerpoint, demo)
Pitch tip #3: Be passionate!!!
• You are excited about your game
• Show this to your client!
Pitch tip #4: Assume their point of view
• Think about what’s in it for your client
• Make it easy for him (her):
• Give your idea “handles”
• Give them a professional looking report
• Give them your presentation
• Create short videos or demo-gameplay (risky!)
Pitch tip #5: Design the pitch
• Apply all your (game) design knowledge to your pitch!
Pitch tip #6: Know all the details
• Anticipate questions
• Design details
• Schedule details
• Financial details
• Risks
Pitch tip #7: Be confident and flexible
• Be sure the game is perfect for your client
• Magic word: Absolutely! (also when you mean “yes”, or “probably”)
• What if the meeting is suddenly shortened?
• What if your client seems to hate your first idea?
Pitch tip #8: Rehearse
• Always
• To anyone
• Don’t forget your demo
Pitch tip #9: Get them to own it
• Their own ideas are by definition better than yours
• So make the game their idea!
Pitch tip #10: Follow up
• If you expect something from
your client
• If your client expects something
from you
Questions?

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Summer school p8, pitching

  • 2. The value of good ideas Type of idea Description Value Idea Just a plain old idea $0,083 Cool idea An idea that captures the imagination $5 Really cool idea A cool idea, shouted $5 Good idea An idea that someone could actually use $100 Good idea in the right place at the right time, sold convincingly Just what it sounds like $1.000.000+
  • 3. Pitch tip #1: Show you are serious If you don’t care enough about your ideas to try flesh them out, why should your client?
  • 4. Pitch tip #2: Be organized • Have everything you need at your fingertips • Plan your pitch well • Make sure your tools work (beamer, powerpoint, demo)
  • 5. Pitch tip #3: Be passionate!!! • You are excited about your game • Show this to your client!
  • 6. Pitch tip #4: Assume their point of view • Think about what’s in it for your client • Make it easy for him (her): • Give your idea “handles” • Give them a professional looking report • Give them your presentation • Create short videos or demo-gameplay (risky!)
  • 7. Pitch tip #5: Design the pitch • Apply all your (game) design knowledge to your pitch!
  • 8. Pitch tip #6: Know all the details • Anticipate questions • Design details • Schedule details • Financial details • Risks
  • 9. Pitch tip #7: Be confident and flexible • Be sure the game is perfect for your client • Magic word: Absolutely! (also when you mean “yes”, or “probably”) • What if the meeting is suddenly shortened? • What if your client seems to hate your first idea?
  • 10. Pitch tip #8: Rehearse • Always • To anyone • Don’t forget your demo
  • 11. Pitch tip #9: Get them to own it • Their own ideas are by definition better than yours • So make the game their idea!
  • 12. Pitch tip #10: Follow up • If you expect something from your client • If your client expects something from you