Creating Great Work With Design Studios

•

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John Hanawalt, Senior Visual Designer, Elefint Designs Matthew Scharpnick, Co-founder & Chief Strategy Officer, Elefint Designs This session will cover the basics of each element of the web design and development process, from strategy and design to long-term objectives. Special attention will be given to the ideal ways to select and work with studios to produce great websites. This session is open to all levels of expertise, but aims to provide valuable knowledge even to those familiar with the design process.

Technology Business

MATTHEW SCHARPNICK Chief Strategy Officer
JOHN HANAWALT Senior Visual Designer
elefint | elefintdesigns.com

Finding the right
studio for you
• 

Small can be good and bad

• 

Not all design is the same

• 

Work is more important
than RFP responses

elefint | elefintdesigns.com

Being a good client
Is just as important as
choosing the right studio

elefint | elefintdesigns.com

Being a good client
• 

Involve the right people

• 

Get clarity and consensus

• 

Have a single point of contact

• 

Respect their expertise

elefint | elefintdesigns.com

Being a good client
• 

Frame feedback in terms of strategic
goals rather than likes or dislikes

• 

Don’t be afraid to ask questions

• 

Be responsive/don’t vanish

elefint | elefintdesigns.com

Your audiences and
your goals for them
• 

Looking for overlap

• 

Personas

elefint | elefintdesigns.com

UX + INTERACTION
DESIGN

elefint | elefintdesigns.com

Translating strategy
into design
•  What is a wireframe?
•  How to evaluate it

elefint | elefintdesigns.com

Think of the user
• 

Create an easy and
intuitive experience
for your clients and
customers

elefint | elefintdesigns.com

Things must be easy
• 

Especially in the
digital world

• 

People scan rather
than read

• 

This goes double
for websites
elefint | elefintdesigns.com

Content strategy
• 

What information is
relevant to whom?

• 

When?

• 

How do we make
it easy to find?

elefint | elefintdesigns.com

VISUAL DESIGN

elefint | elefintdesigns.com

Design is…
• 

A tool for conveying
information, inspiring
action, and achieving
strategic goals

• 

Not decoration

elefint | elefintdesigns.com

From wireframes to…
• 

Mood boards

• 

Element collages
and style tiles

• 

Comps

elefint | elefintdesigns.com

Evaluating design
• 

How does it work, not just how does it look

• 

Prescriptive feedback is limiting

• 

Make design changes during the
design phase of the project

elefint | elefintdesigns.com

INFORMATION DESIGN

elefint | elefintdesigns.com

Understanding source data

elefint | elefintdesigns.com

Data is not
information
• 

Information is
not wisdom

• 

Charts do not
equal truth

elefint | elefintdesigns.com

Practical point:
data density

elefint | elefintdesigns.com

DEVELOPMENT

elefint | elefintdesigns.com

Bringing it all to life
• 

Is everything working?

• 

Understand how your site works

• 

Changes to strategy or design
can be costly at this point

elefint | elefintdesigns.com

Content Management
• 

What is a CMS?

• 

Who is responsible
for what?

• 

Content management
is content strategy

elefint | elefintdesigns.com

MOVING FORWARD

elefint | elefintdesigns.com

Keeping it going
• 

Don’t ruin great strategic design
as you go forward—have a plan

• 

Good content is better than
more content

elefint | elefintdesigns.com

Maintenance
• 

What can and cannot
be done in-house

• 

Don’t break the site

elefint | elefintdesigns.com

THANK YOU.
QUESTIONS?
MATTHEW matthew@elefintdesigns.com
JOHN HANAWALT john@elefintdesigns.com

KEEP UP WITH ELEFINT

elefint | elefintdesigns.com

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I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.

"Impact of front-end architecture on development cost", Viktor Turskyi

Fwdays

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

IESVE for Early Stage Design and Planning

IES VE

Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

Essentials of Automations: Optimizing FME Workflows with Parameters

Safe Software

What's New in Teams Calling, Meetings and Devices April 2024

Stephanie Beckett

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

New customer? New industry? New cloud? New team? A lot to handle! How to ensure the success of the project? Start it well! I've created the 3 areas of focus at the beginning of the project that helped me in multiple roles (BA, PO, and Consultant). Learn from real-world experiences and discover how these insights can empower you to deliver unparalleled value to your customers right from the project's start.

Powerful Start- the Key to Project Success, Barbara Laskowska

CzechDreamin

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