3. The Problem
COVID-19 has changed the face of entertainment.
Shutdowns and social distancing have stopped arenas from being able to
operate at their full capability, safely.
4. Proposed Solution
Behind-The-Scenes Tours
New, diversified revenue stream
Will scale in direct relation to operational magnitude
Built-In Marketing
Includes: Locker room tour, Center court complimentary meal, and
stream of game
5. Target Market
" City of Orlando
" Orlando Magic Fans
" 25-34 year olds
" Family-oriented
" Household Income: $41,901
" Interests: vacation, shopping,
recreational
53% miss watching live sports
76% willing to watch broadcast with no
fans
7. Environmental Scanning
Political
" COVID-19 Regulations
" Shutdowns
Economic
" Downfall
" Layoffs/Pay Cuts
Social/Cultural
" Social Distancing
Technology
" Online Entertainment Surge
" AR/VR Considerations
Competition
" Camping World Stadium
" Dr. Phillips Center for the
Performing Arts
" Fox Sports Florida
10. Legal & Ethical
Risk & Liabilities
" COVID-19 exposure
" Clearance from ESPN
Contracts
" Event Booking
" Catering
" Broadcasting
Insurance
" General Liability
" Property Liability
" Workers Compensation
" Directors and Officers Liability
Intellectual Property
" TV License
" Trademark - “The Amway BTS Tour”
Regulations
11. Marketing
Direct Marketing
" Posters and flyers
FLYER
Online Advertising
" Social media ads
" Mobile ads
Traditional Advertising
" Television & Radio ads
" Billboards
" Coupons - discounted season pass
16. Evaluation & Future Plans
Measurements of Success
" Social Media Ad Engagement Analytic
" Sales boost by Y3
Future Plans
1. Expand Capacity Limit
2. Implement Additional Features (Ex: New tour
areas, player meet-and-greet, etc.)
19. References
Best Radio Ads. (n.d.). What Does Radio Advertising Cost in Orlando? Retrieved July 25, 2020, from http://www.bestradioads.com/what-does-radio-advertising-cost-in-orlando/
Blue Line Media. (n.d.). Billboards. Retrieved July 25, 2020, from https://www.bluelinemedia.com/billboard-advertising
Clever. (n.d.). Vinyl Gloves Disposable Powder Free Latex Free 100ct (Large). Retrieved July 25, 2020 from
https://www.etsy.com/listing/815834005/100-pack-of-cotton-face-mask?
ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=bulk+face+mask&ref=sc_gallery-1-1&plkey=5524c7877130f2bdf0963abe2bfd2
4b4f156556f%3A815834005&frs=1&bes=1
Edelman, M. (2020, April 20). Here’s how many sports are ready to sit in a packed stadium when the economy reopens after coronavirus. MarketWatch.
Retrieved July 25, 2020, from https://www.marketwatch.com/story/heres-how-many-sports-fans-are-ready-to-sit-in-a-packed-stadium-when-the-economy-reopens-after-
coronavirus-2020-04-20
FOXXD. (n.d.). Non Contact Forehead Thermometer Medical Grade Digital Infrared Thermometer… Retrieved July 22, from,
https://www.amazon.com/FOXXD-Forehead-Thermometer-Infrared-Batteries/dp/B08BNFQZ4Y/ref=sr_1_7?
dchild=1&keywords=forehead+thermometer&qid=1595645711&sr=8-7
Giglio, J. (2020, April 08). Will fans be scared to attend games when sports return after coronavirus pandemic? New study shows alarming results.
Retrieved July 25, 2020, from https://www.nj.com/sports/2020/04/will-fans-be-scared-to-attend-games-when-sports-return-new-study-shows-alarming-results.html
Lysol. (n.d.). Lysol Disinfecting Wipes, Lemon & Lime Blossom, 320ct, Packaging May Vary (Pack of 4), 4X80. Amazon. Retrieved July 25, 2020, from
https://www.amazon.com/Lysol-Disinfecting-Wipes-Blossom-4x80ct/dp/B00Q70RCW6/ref=pd_sbs_121_1/142-7237860-2486516?
_encoding=UTF8&pd_rd_i=B00Q70RCW6&pd_rd_r=2da0dcca-1e56-404e-b323-624afeac2eb0&pd_rd_w=Pk9He&pd_rd_wg=kMy2c&pf_rd_p=bc074051-81d1-4874-
a3fd-fd0c867ce3b4&pf_rd_r=AYNJKBVZCW0YS0WYMRHZ&psc=1&refRID=AYNJKBVZCW0YS0WYMRHZ
NG Production Films. (2011, February 3). Are TV Commercials Affordable? Retrieved July 25, 2020, from https://ngproductionfilms.com/orlando-tv-commercial-production-
services/
20. References (cont’d…)
PrintPlugStudio. (n.d.). 100 pack of Cotton Face Mask. Etsy. Retrieved July 19, 2020, from
https://www.etsy.com/listing/815834005/100-pack-of-cotton-face-mask?
ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=bulk+face+mask&ref=sc_gallery-1-1&plkey=5524c
7877130f2bdf0963abe2bfd24b4f156556f%3A815834005&frs=1&bes=1
Swanson Tool Co., Inc. (n.d.). Swanson Tool Co BT100DNE2… Amazon. Retrieved July 25, 2020, from
https://www.amazon.com/Swanson-BT100DNE2-1000-Feet-Barricade-Caution/dp/B0081ZRSFG?ref_=fsclp_pl_dp_12
Vistaprint. (n.d.). Bulk Poster. Retrieved July 25, 2020 from https://www.vistaprint.com/signs-posters/bulk-posters?xnav=swsProductOnly_ResultTitle
Vistaprint. (n.d.). Flyers. Retrieved July 25, 2020, from
https://www.vistaprint.com/marketing-materials/flyers?
couponAutoload=1&GP=07%2f26%2f2020+22%3a08%3a30&GPS=5732823520&GNF=0
WebFX. (2020). How Much Does Social Media Advertising Cost in 2020? Retrieved July 25, 2020, from https://www.webfx.com/how-much-does-
social-media-advertising-cost.html
WebstaurantStore. (n.d.). 46 oz. White Bulk Soap, Sanitizer, and Lotion Dispenser. Retrieved July 19, 2020, from
https://www.webstaurantstore.com/46-oz-white-bulk-soap-sanitizer-and-lotion-dispenser-imp-9346-5-1-2-x-4-1-4-
x-8-1-2/272DISPWB46W.html
