The document contains information about Summa Tech, a company that provides Salesforce consulting services. It includes an overview of their Salesforce practice and 50 certified consultants. Several presentations are summarized on capabilities within the Salesforce platform like the Lightning Experience, Salesforce IQ, Pardot, and Data.com. The document appears to be from a Salesforce capabilities event hosted by Summa Tech.
Enterprises often invest millions in building out a platform to streamline the process for building, deploying and managing multiple digital properties. But the broader enterprise, including business users, doesn’t know what they have OR how to use it. In other words, they’ve bought the ferrari but it’s sitting in the garage.
For this webinar, Acquia and their partner, Genuine along with their client, Baxter, will share strategies and lessons learned in helping brands leverage their digital platforms to support enablement and governance across tens, hundreds or thousands of sites.
We will explore approaches that maximize your technology investments to bolster technical and brand governance while empowering marketers to build the digital experiences they need to support their business objectives. We’ll also look at how Acquia’s low-code site builder, Cohesion, can provide another tool to give marketers freedom while ensuring a consistent brand experience.
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Tom Ryan and Tom Hayward's top reasons for building your landing pages in par...Tom Ryan ☁
Join UK Pardot Consultants: Tom Ryan and Tom Hayward, as they provide a comprehensive overview of Pardot landing pages and their top reasons for building them in Pardot. “But Pardot landing pages are limited” - Not true. As well as debunking this myth, you’ll also learn: - Why your landing pages should be hosted in Pardot - The benefits and added functionality - Tips on building landing pages in Pardot - Increase conversions with Engagement Studio - Working with replicable templates - Steps to Being a Landing Page Wizard
A new Lightning experience with Adam Pearless, Nimbostratus Consulting
You are no doubt aware that Salesforce have announced a brand new user interface, available with the Winter ‘16 release. Adam will give us a (lightning) quick tour of the new pages and features, and talk about why and how it makes sense for you to migrate to the ‘re-imagined platform’.
Jive and Alcatel-Lucent will examine how a social intranet can help you find experts within your company and boost innovation.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Black Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search.
Enterprises often invest millions in building out a platform to streamline the process for building, deploying and managing multiple digital properties. But the broader enterprise, including business users, doesn’t know what they have OR how to use it. In other words, they’ve bought the ferrari but it’s sitting in the garage.
For this webinar, Acquia and their partner, Genuine along with their client, Baxter, will share strategies and lessons learned in helping brands leverage their digital platforms to support enablement and governance across tens, hundreds or thousands of sites.
We will explore approaches that maximize your technology investments to bolster technical and brand governance while empowering marketers to build the digital experiences they need to support their business objectives. We’ll also look at how Acquia’s low-code site builder, Cohesion, can provide another tool to give marketers freedom while ensuring a consistent brand experience.
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Tom Ryan and Tom Hayward's top reasons for building your landing pages in par...Tom Ryan ☁
Join UK Pardot Consultants: Tom Ryan and Tom Hayward, as they provide a comprehensive overview of Pardot landing pages and their top reasons for building them in Pardot. “But Pardot landing pages are limited” - Not true. As well as debunking this myth, you’ll also learn: - Why your landing pages should be hosted in Pardot - The benefits and added functionality - Tips on building landing pages in Pardot - Increase conversions with Engagement Studio - Working with replicable templates - Steps to Being a Landing Page Wizard
A new Lightning experience with Adam Pearless, Nimbostratus Consulting
You are no doubt aware that Salesforce have announced a brand new user interface, available with the Winter ‘16 release. Adam will give us a (lightning) quick tour of the new pages and features, and talk about why and how it makes sense for you to migrate to the ‘re-imagined platform’.
Jive and Alcatel-Lucent will examine how a social intranet can help you find experts within your company and boost innovation.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Black Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search.
Your Technical Content is Inbound Marketing GoldDavin Pukulis
Inbound marketing connects with potential customers through SEO-focused content that is of maximum relevance and value to them. It's a crucial tool for cutting through the noise of today's marketing-saturated world, but often-overlooked in inbound is the role of tech writers and the benefit of their content. This talk examines ways to increase the marketing power of the docs you already have and bridge the gap between tech and marketing content creation. Get your marketing and doc teams collaborating and the results can pull in potential customers, earn their trust, and drive business growth.
Today’s customers expect relevant and personalized engagement with brands – or they go elsewhere. In this session, Carl will lay out some of the hurdles involved in crafting a customer- and loyalty-forward data management and architectural strategy. Using examples from specific client engagements, he will outline approaches to building an actionable data and technology stack on which teams can build and extend personalized interactions.
Google: what characterises our world today?valantic NL
Tijdens zijn presentatie vertelde Haris Zisimopoulos van Google alles over de trends op het gebied van mobiele conversie en waarom een mobiele strategie zo belangrijk is. Hij vertelde dit aan de hand van verschillende voorbeelden.
As social media strategies continue to evolve, finding the ability to relate to your customers and stay relevant remains top of mind. Whether it is being responsive with engaging content or providing clear purchase and services paths to each customer, extending brand love and trust is a key component to a successful social media content strategy. In this webinar we joined Al Sturgeon, Product Adoption Manager, ExactTarget Marketing Cloud and Dawn DeVirgilio, Global Social Media Manager, ExactTarget Marketing Cloud as they discussed how Radian6 Buddy Media Social Studio can help social marketers streamline and publish engaging content that resonates with customers. Watch the webinar recording and slides to learn how you can help invite your customers to respond and share your social content to expand reach.
Episode 2: Define Customer Segments Using a Data-driven ApproachAcquia
Personalization is a beast that requires involvement from every part of your organization in order to be profitable and worthwhile.
Above all else, the first step to crafting a dynamite personalization strategy starts with your data. Do you have the right people, technology, and processes in place to be a “data-driven” organization?
It is essential to aggregate data from all of your different technologies to provide a holistic picture of each prospect and customer, at every stage of their journey. But this is just the start.
In Episode Two of our five-part series, we will dive deeper into the steps needed for robust data-collection and interpretation, including:
The seven types of data marketers can look to collect and analyze
How to identify target personas and match them to your value proposition
How to align key messaging to personas and generate content interactions across every touchpoint (web, email, SMS, etc.)
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Email Marketing using Pardot
Date and Time : Saturday, May 09, 2020
11:00 AM to 12:00 PM IST
Speaker: Somya Srivastava
Somya is Certified Salesforce Administrator and she is also Pardot Specialist. Somya loves to contribute towards salesforce community in all possible ways, She is also leading a Salesforce B2B Marketing Group in India.
Agenda
This is our Fifth webinar from the Salesforce Pardot Webinar series. In this, we will introduce you to Salesforce Pardot and learn about how to setup Email Marketing using Pardot.
How do you approach user experience or UX for different markets? This presentation sets out six key principles of cross-cultural UX design. Useful reading for UX and web designers, as well as international marketers and international businesses looking to understand UX across borders.
Episode 3: How to Execute a Persona-based Content Strategy at ScaleAcquia
You can’t personalize content without knowing the interests and behaviors of your audience. And you won’t be able to understand their preferences without first having a holistic view of customer data across systems.
After Episode Two you should have an understanding of what data to collect and how to define your customer segments. Now you are ready to tackle the challenge of developing and executing on a persona-based content strategy, at scale.
In Episode Three, you will learn tips for accelerating your content creation and delivery in order to continuously drive engagement and conversions across all of your individual segments, including:
Determining value propositions for each of your individual personas
Creating diverse types of content to support each stage of the buyer’s journey
Increasing content efficiency by repurposing relevant materials
Evaluating and iterating your content strategy in order to capitalize on your content marketing efforts
Introducing Drupal 9: Everything Marketers Need To KnowAcquia
Customers are changing how they buy and digital is becoming the primary channel of engagement. This shift is amplified by the change in economic and social conditions. As a result, CMOs are being forced to re-evaluate their approach and technology stack. They are in search of technology solutions that grow their bottom line in weeks, not months.
To hit their KPIs, more CMOs are turning to open-source technology. It’s fast, flexible and delivers a better ROI than a traditional software model. Drupal, an enterprise content management platform, is at the forefront of the shift to open-source. The newest version, Drupal 9, is releasing on June 3rd, 2020.
Join Dries Buytaert, the Founder of Drupal and Acquia’s CMO, Lynne Capozzi, alongside Acquia’s marketing leaders Eric Williamson, Ryan Picchini & Matt Wetmore as they discuss the release of Drupal 9 & why marketers are adopting the platform, followed by an audience Q&A moderated by Tim Lehnen, Drupal Association’s CTO.
No matter the question, we want to hear from you! Submit your questions early by filling out the form to the right.
The panel discussion will include:
- An overview of Drupal 9 and the benefits for CMOs and digital marketing leaders
- What you can expect from Drupal 9 and the advantages of adopting Drupal
- Why companies like Tesla, Blue Cross Blue Shield and Pfizer have adopted Drupal as their platform of choice
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
Your Technical Content is Inbound Marketing GoldDavin Pukulis
Inbound marketing connects with potential customers through SEO-focused content that is of maximum relevance and value to them. It's a crucial tool for cutting through the noise of today's marketing-saturated world, but often-overlooked in inbound is the role of tech writers and the benefit of their content. This talk examines ways to increase the marketing power of the docs you already have and bridge the gap between tech and marketing content creation. Get your marketing and doc teams collaborating and the results can pull in potential customers, earn their trust, and drive business growth.
Today’s customers expect relevant and personalized engagement with brands – or they go elsewhere. In this session, Carl will lay out some of the hurdles involved in crafting a customer- and loyalty-forward data management and architectural strategy. Using examples from specific client engagements, he will outline approaches to building an actionable data and technology stack on which teams can build and extend personalized interactions.
Google: what characterises our world today?valantic NL
Tijdens zijn presentatie vertelde Haris Zisimopoulos van Google alles over de trends op het gebied van mobiele conversie en waarom een mobiele strategie zo belangrijk is. Hij vertelde dit aan de hand van verschillende voorbeelden.
As social media strategies continue to evolve, finding the ability to relate to your customers and stay relevant remains top of mind. Whether it is being responsive with engaging content or providing clear purchase and services paths to each customer, extending brand love and trust is a key component to a successful social media content strategy. In this webinar we joined Al Sturgeon, Product Adoption Manager, ExactTarget Marketing Cloud and Dawn DeVirgilio, Global Social Media Manager, ExactTarget Marketing Cloud as they discussed how Radian6 Buddy Media Social Studio can help social marketers streamline and publish engaging content that resonates with customers. Watch the webinar recording and slides to learn how you can help invite your customers to respond and share your social content to expand reach.
Episode 2: Define Customer Segments Using a Data-driven ApproachAcquia
Personalization is a beast that requires involvement from every part of your organization in order to be profitable and worthwhile.
Above all else, the first step to crafting a dynamite personalization strategy starts with your data. Do you have the right people, technology, and processes in place to be a “data-driven” organization?
It is essential to aggregate data from all of your different technologies to provide a holistic picture of each prospect and customer, at every stage of their journey. But this is just the start.
In Episode Two of our five-part series, we will dive deeper into the steps needed for robust data-collection and interpretation, including:
The seven types of data marketers can look to collect and analyze
How to identify target personas and match them to your value proposition
How to align key messaging to personas and generate content interactions across every touchpoint (web, email, SMS, etc.)
Join us for another #ImpactSalesforceSaturday, a series of online Salesforce Saturday sessions.
We invite all – Developers – Administrators – Group Leaders – Consultants with advanced, intermediate or beginner level knowledge on Salesforce(Sales Cloud, Service Cloud, Pardot, Marketing Cloud, IOT, CPQ, Einstein, etc).
Topic: Email Marketing using Pardot
Date and Time : Saturday, May 09, 2020
11:00 AM to 12:00 PM IST
Speaker: Somya Srivastava
Somya is Certified Salesforce Administrator and she is also Pardot Specialist. Somya loves to contribute towards salesforce community in all possible ways, She is also leading a Salesforce B2B Marketing Group in India.
Agenda
This is our Fifth webinar from the Salesforce Pardot Webinar series. In this, we will introduce you to Salesforce Pardot and learn about how to setup Email Marketing using Pardot.
How do you approach user experience or UX for different markets? This presentation sets out six key principles of cross-cultural UX design. Useful reading for UX and web designers, as well as international marketers and international businesses looking to understand UX across borders.
Episode 3: How to Execute a Persona-based Content Strategy at ScaleAcquia
You can’t personalize content without knowing the interests and behaviors of your audience. And you won’t be able to understand their preferences without first having a holistic view of customer data across systems.
After Episode Two you should have an understanding of what data to collect and how to define your customer segments. Now you are ready to tackle the challenge of developing and executing on a persona-based content strategy, at scale.
In Episode Three, you will learn tips for accelerating your content creation and delivery in order to continuously drive engagement and conversions across all of your individual segments, including:
Determining value propositions for each of your individual personas
Creating diverse types of content to support each stage of the buyer’s journey
Increasing content efficiency by repurposing relevant materials
Evaluating and iterating your content strategy in order to capitalize on your content marketing efforts
Introducing Drupal 9: Everything Marketers Need To KnowAcquia
Customers are changing how they buy and digital is becoming the primary channel of engagement. This shift is amplified by the change in economic and social conditions. As a result, CMOs are being forced to re-evaluate their approach and technology stack. They are in search of technology solutions that grow their bottom line in weeks, not months.
To hit their KPIs, more CMOs are turning to open-source technology. It’s fast, flexible and delivers a better ROI than a traditional software model. Drupal, an enterprise content management platform, is at the forefront of the shift to open-source. The newest version, Drupal 9, is releasing on June 3rd, 2020.
Join Dries Buytaert, the Founder of Drupal and Acquia’s CMO, Lynne Capozzi, alongside Acquia’s marketing leaders Eric Williamson, Ryan Picchini & Matt Wetmore as they discuss the release of Drupal 9 & why marketers are adopting the platform, followed by an audience Q&A moderated by Tim Lehnen, Drupal Association’s CTO.
No matter the question, we want to hear from you! Submit your questions early by filling out the form to the right.
The panel discussion will include:
- An overview of Drupal 9 and the benefits for CMOs and digital marketing leaders
- What you can expect from Drupal 9 and the advantages of adopting Drupal
- Why companies like Tesla, Blue Cross Blue Shield and Pfizer have adopted Drupal as their platform of choice
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
The Fail Trail: Analyzing the impact of a PR CrisisAlterian
What happens to a brand’s reputation when they face a PR nightmare that plays out on social media?
Alterian analyzed three case studies -Nestle, United Airlines and Dominos - to measure the effect a crisis has on a brand. How severe was the public’s reaction? How long did it take for the brand’s reputation to return to their pre-crisis average? How varied was the impact for each of these slightly different cases? Does the way a brand responds impact the severity of the crisis?
Check out our analysis of what happens when a PR nightmare strikes.
Improve Your Customer Service Standards With PEPI MethodBornevia
PEPI consist of four important ways to improve your company’s standard. Purpose, Enforce, Peer pressure, and Input.
These four fundamentals can do a lot to help you find company wide support for new standards you introduce. And to keep those standards alive after the introduction.
Article from Business Management magazine: ClearAction and Seybold Group discuss the business case for a customer-centric organization. See http://ClearActionCX.com Contact us at OptimizeCX@ClearActionCX.com
To differentiate customer experience, do something your competitors aren't doing in customer experience management. Re-examine how you're listening to customers, viewing customers' expectations, and focusing your employees and business rituals on customers. See http://ClearActionCX.com Contact us at OptimizeCX@ClearActionCX.com
Creating customer centric culture for your organisationDr. Janne Ohtonen
This presentations shows you how you can create a customer centric culture into your organisation. All techniques presented here are proven to work in organisations all over the world. Do not hesitate to contact me for a discussion on how to implement it in your organisation.
Connect with me in LinkedIn: http://linkedin.com/in/janneohtonen
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
Marketing is getting tougher day by day. Traditional Ways seem way out of context.
In this day and age of competence and choice-overload, marketers have to be innovative in their approach to acquire users.
We at Smartican have come with a new method to gain more traction. Its called the "Customer Engagement Model". Lets share and discuss possibilities in this kind of marketing model.
And thank you for looking at this presentation. :)
Fast Data Choices: 5 Strategies for Evaluating Alternative Business and Techn...VoltDB
In this third and final installment of our Executive Webinar Series on Fast Data Strategy, Dennis Duckworth, Director of Product Marketing at VoltDB outlines 5 strategies for evaluating alternative business and technology options. You’ll gain easy-to-use tools to help you map potential areas of investment in new applications and services that use fast data. We’ll demystify today’s key functional requirements and examine the range of available technology options, including ‘free’ software.
Enhancing and Automating Construction Operations with M365Withum
In our first webinar, we showed the overall powerful tools that are available within Microsoft 365 to enable Owners, Architects, Contractors, Engineers, Consultants and Sub-Contractors to work efficiently and securely.
Focusing on the changing landscape of work during the COVID-19 pandemic, we will dive into three growing areas in construction operations that use technology to enhance, but not interrupt, work processes.
We Will Cover
- Automating the Estimation Process from initial conversation to project start
- Mobile forms for Covid-19 health and tracking daily progress
- Overall Project Health Dashboard
The Summer ’15 Release promises exciting new features and enhancements for developers including new API’s, updated Apex classes with new methods, and improvements that make it easier to combine Visualforce, JavaScript, and location-based data. Updates also cut broadly across tools like the Developer Console and Force.com Canvas.
Key Takeaways:
Take advantage of enhancements like query plan notes in the Developer Console’s Query Editor.
Explore new enhancements that make it easy to combine Visualforce, JavaScript, and location-based data.
Learn how New Apex methods enable you to automate the prioritization of jobs in the flex queue, and how code coverage has changed for for multiline statements in Apex.
Get a summary of critical updates, new and changed objects in Salesforce APIs.
Intended Audience:
Force.com developers and admins.
Lightning Connect lets you seamlessly access data from external sources, side-by-side with your Salesforce data. You can pull data from legacy systems such as SAP, Microsoft and Oracle in real time, without making a copy of the data in Salesforce. And its all easily configured by a simple yet powerful point and click interface.
During this webinar, you will learn how Salesforce1 Lightning Connect helps Salesforce Admins and Business Analysts:
:: Connect and access data from external sources with point and click simplicity
:: Dramatically reduce integration time to unlock and modernize back-office systems such as SAP, Oracle, Microsoft and more
:: View external data side-by-side with existing Salesforce objects
Key Takeaways
:: Integrate external data into your Salesforce environment in real-time
:: Connect to any OData 2.0 data source as well as SAP, SharePoint and more
:: Data is accessed directly - no duplication or sync delays
Build and Run Business Applications with K2 - Forms, Workflow and Data.
K2 blackpearl allows people to build and run business applications, including forms, workflow, data and reports. Across enterprises and within departments, K2 customers are rapidly transforming their companies with applications that allocate work to the right people, with all the information they need to make great decisions.
SP Tech Con San Francisco 2014 - Office 365 Information Architecture and Gove...Summit 7 Systems
From SPTechCon San Francisco 2014: The Office 365 technical architecture has forced many to change their information architecture and governance plans. This class will help you understand hybrid cloud challenges, platform gaps, and how to overcome some of the Office 365 feature limitations. You’ll see examples on planning role-based authorization, distributed and tiered governance models, managing the personal cloud space, and how mobile devices will impact your design. Last, the class will end with some live demonstrations of how to implement the features and controls discussed during the session. In this class, you will learn the benefits of function over design, understand some real-world compromises, and learn about the available features for governance and content management.
Our Cloud Integration and Data Management Summer School will take you through the major challenges encountered in many Salesforce implementations. Our hand-picked faculty of industry leaders will highlight potential roadblocks and offer solutions to typical problems. And each lesson builds on the last to help every student improve their Salesforce organizations.
Lesson 1: Don’t Get Cast Away on a Data Island - The Essential Guide to Connecting With Salesforce
- Tuesday June 18th - 10:00 am PST
SPFest DC Build It and They Will Come Share-Point 2013 User AdoptionStacy Deere
Everyone has seen the movie Field of Dream where a farmer sacrifices part of his cash crops to builds baseball field. It just so happens after he built it numerous famous baseball players come back from the beyond to play baseball and people come from all around the world to watch and in turn the farmer became rich for charging admission, food, beverages, etc.
SharePoint 2013 and building user adoption share a lot of the same concepts and overall goals to ultimately come out with the same end result. Lots and lots of people from all around the company start utilizing SharePoint and all its features and functionality. In this session you will see first-hand information from a company that I have been working with since they had 2007, 2010 and now 2013. I will review the project and all the steps taken to increase user adoption.
• Discovery Sessions
• Governance
• Build & Implementation
• Migration
• Next Steps
To prove the success of the overall project I will show various statistics from the previous versions and SharePoint 2013. We will also take a look at some additional successes that have come from this upgrade and increase in user adoption.
Salesforce release nonprofit & education - accounting subledgerCloud Analogy
Accounting Subledger is a new, feature-rich package that is installed on top of the Nonprofit Success Pack. It lets you generate ledger entries for Opportunities and Payments designed to be sent to external accounting systems.
Put Your NetSuite Data to Work – Discover Better NetSuite ReportingWithum
Reporting tools can help businesses make valuable data-driven decisions that can ensure your organization’s success. Whether you’re already using Oracle NetSuite or perhaps you’ve thought about it - learn how a built-for NetSuite reporting solution helps quickly build reports that improve business performance.
Withum’s NetSuite Lead, Chris Higgins, and special guest Josh LaSov, Founder of ZoneReporting (formerly Satori) share:
• A limitless reporting solution built for NetSuite by NetSuite experts in the #1 ranked BI tool – Power BI
• How 50+ pre-built reports provide business insights on Day 1
• Why integrating your other data sources with your NetSuite data is critical for end-to-end reporting
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
1. 925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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2. Our team of over 50 Salesforce
certified consultants have helped
Salesforce.com clients on hundreds of
projects by providing design,
implementation, integration, training,
and managed support services.
SALESFORCE.COM
PRACTICE
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CAPABILITIES
3. The Lightning Experience:
Amanda O’Keefe, Customer Success Specialist
Salesforce IQ:
Steve Lippock, Vice President of Salesforce
Sales
Pardot:
Linda Johnson, Senior Salesforce Consultant
Data.com:
Kristin Kiester, Salesforce Channel Partner
Manager
TODAY’S
PRESENTATIONS
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CAPABILITIES
4. 925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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THE LIGHTING
EXPERIENCE – WHAT IS
YOUR READINESS PLAN?
5. Lightning Experience features 25 new
features and 50 redesigned pages, and a re-
envisioned user interface.
But not every feature is supported in
Lightning Experience
Features not yet supported in Lightning
Experience are available in Salesforce
Classic.
If you’re not ready to migrate all users to
Lightning Experience, you can use both
Lightning Experience and Salesforce
Classic.
THE LIGHTNING
EXPERIENCE
STRATEGY
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INTRODUCTION
Salesforce Classic
The Lightning Experience
6. Performance Chart
Track your performance to target
Assistant
Customized to each sales rep, to help
you focus on what’s important each
day
Account Insights
Get insights and updates that help you
take action on your top accounts
FEATURES
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HOME
An intelligent way to start your day fast
7. List View Charts
Visualize your lists on the fly with a bar
or donut chart
Filters
Anyone can add or edit a filter with a
simple, visual interface
Type-Ahead Search
Find any list view with an easy type-
ahead search feature
FEATURES
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LIST VIEWS
See your data, your way, with easy filters &
visualization tools
8. Spanning columns
Give a chart the space it needs to
show the right data
Flexible Layout
Add more components in a row with
more columns available
Easy Filters
Add filters with a simple, visual
interface
FEATURES
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DASHBOARDS
Visualize your data with beautiful charts & a flexible
layout
9. Visualize Your Pipeline
See your opportunities organized by
stage, with subtotals up top
Drag and Drop
Move deals between stages with click
and drag
Alerts
Get smart alerts prompting you to take
action on deals that need your
attention
FEATURES
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BOARD
A powerful way to visualize and work your pipeline
10. 1
Sales Path
Customizable guidance to support
your sales process
Composer
Create records with ease
Quick View
Hover over links to view details
without ever leaving the page
Highlights Panel
See important information at a glance
FEATURES
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OPPORTUNITY &
LEAD WORKSPACES
Action-oriented workspaces to work your deals in flight
11. 1
Autosave
Never lose a detail while you compose
your thoughts
Rich Text
Add bullets, numbered lists, or text
formatting to organize your content for
easy reference
Relate to Multiple Records
Relate a single note to an account,
contact, opportunity, and more
FEATURES
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NOTES
Take detailed notes and relate them to multiple records
12. .
1
With the Winter 16 Release the
following objects are supported:
WHAT IS
SUPPORTED?
STRATEGY
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PLANNING
Accounts
Cases
Contacts
Dashboards
Events, Tasks
Files
Notes
Opportunities
Price Books
Products
Reports
Custom Objects
13. .
1
If you’re not ready to migrate all users
to Lightning Experience, you can use
both Lightning Experience and
Salesforce Classic. Consider a launch
plan to drive adoption!
BUILD A LAUNCH
PLAN
STRATEGY
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PLANNING
1. Some customizations will be affected,
including custom buttons and reports.
Summa can help you support these changes
with a gap analysis.
2. System Administrator can activate the
Lightning Experience at Org Level
3. Turn Lightning Experience on for individual
users through Profiles and/or Permission
sets
4. Users decide when they want Lightning
Experience or Salesforce Classic
16. • Salesforce announced
acquisition of RelateIQ on
July 11, 2014
• Salesforce Relationship
Intelligence Technology
• More info:
http://www.summa-
tech.com/blog/salesforceiq
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17. 1
1. Open email, and view related Information
2. Quickly create new and update existing
Contact, Account or Opportunity records
from the Salesforce IQ sidebar!
MANAGE
SALESFORCE
FROM EMAIL
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18. 1
3. Request Read Receipt for Notification to
reduce your response times
4. Schedule Email Deliveries to intelligently
time your responses
RESPOND WITH
INTELLIGENCE
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19. 1
5. Insert shortcut content to further reduce
response times
6. Insert availability to easily schedule next
meeting
RESPOND WITH
INTELLIGENCE
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20. 2
7. Select available meeting times, add
attendees as needed, and send email with
links to date and time options
8. Meeting record is automatically created in
Google / Outlook calendar, and in
Salesforce – no manual data entry!
SCHEDULE
MEETINGS MORE
EASILY
CAPABILTIES
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21. 2
9. Set reminders to remember to follow up
10.SalesforceIQ intelligently suggests follow-
ups that may be important or missed
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INTELLIGENT
REMINDERS
22. 2
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Mobile Mobile Desktop
Gmail* ● ● ●
Exchange 2010† ● ●
Exchange 2013† ● ●
Office 365† ● ●
GET THE APPS TODAY
Set up in minutes. No training necessary.
1. Enable user access
Download managed package with
admin controls
2. Download the apps
Available in the iOS, Android &
Chrome app stores
3. Connect accounts
Connect email and Sales Cloud
through in-app guides *IMAP must be enabled
†ActiveSync & Exchange Web Services must be enabled
Availability
Free Beta
23. 925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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EVERYONE NEEDS A
MARKETING AUTOMATION
SOLUTION - MEET PARDOT
AND LEARN WHAT’S NEW
25. 2
OK, SO WHAT’S
PARDOT?
PARDOT
925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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• Marketing Automation tool
• Focusing on B2B Marketing
• Aligns Sales and Marketing
26. 2
WHAT DO I NEED
TO KNOW ABOUT
WINTER 16?
PARDOT
925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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• Improved Bi-directional sync
– Sync Behavior (Pardot, SFDC or
most recently updated)
• Auto delete/merge prospects
27. 2
WHAT DO I NEED
TO KNOW ABOUT
WINTER 16?
PARDOT
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• Ad Tracking Template
28. 2
WHAT DO I NEED
TO KNOW ABOUT
WINTER 16?
PARDOT
925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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• Variable Tags
29. 2
WHAT DO I NEED
TO KNOW ABOUT
WINTER 16?
PARDOT
925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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• Email Editor
• Engage Email
30. 3
WHAT DO I NEED
TO KNOW ABOUT
WINTER 16?
PARDOT
925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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• Sync Times Faster
31. 3
RESOURCES
PARDOT
925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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• The Pardot blog has lots of great
topics including:
• Checklist: Things to do before your
website launches
www.pardot.com/blog
36. 3
DATA.COM –
PROSPECTOR
INSIGHTS
DATA.COM
925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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1. The coverage of firmographic
and financial data that appears
in the top two sections of the
Prospecting Insights page has
been substantially increased
2. The persistence / searchability
of the data
39. 3
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NEED MORE
INFORMATION?
RESOURCES
Visit our website at
www.summa-tech.com!
Click
Partners>Salesforce.com>Our
Offerings
Call your Client Partner!
40. We Workshop
To Learn About
Our Customers
We Care
About Our Community
We Imagine
with you and
We Build
for you
We Present
Customer Engagement
Roundtable
THANK YOU
We Blog www.summa-tech.com/business-blog
We Tweet @summa_tech
For Questions and More Information amanda.okeefe@summa-tech.com
925 Liberty Avenue, Floor 6, Pittsburgh, PA 15222
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