Episode 2: Define Customer Segments Using a Data-driven Approach
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Personalization is a beast that requires involvement from every part of your organization in order to be profitable and worthwhile. Above all else, the first step to crafting a dynamite personalization strategy starts with your data. Do you have the right people, technology, and processes in place to be a “data-driven” organization? It is essential to aggregate data from all of your different technologies to provide a holistic picture of each prospect and customer, at every stage of their journey. But this is just the start. In Episode Two of our five-part series, we will dive deeper into the steps needed for robust data-collection and interpretation, including: The seven types of data marketers can look to collect and analyze How to identify target personas and match them to your value proposition How to align key messaging to personas and generate content interactions across every touchpoint (web, email, SMS, etc.)
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ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
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Digital marketing is shifting from personalization to contextual experiences based on a customer's behaviors across channels. Acquia introduced its ContextDB product to help companies better understand customers by tracking profiles of known and anonymous visitors across devices and channels. The demo showed how ContextDB can provide a unified customer view to enable omni-channel personalization and insights. Examples of pharmaceutical, financial, hotel, and media companies illustrated how ContextDB supports transformation to contextual experiences.
The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AA...
Benu Aggarwal grew Milestone Internet Marketing from her living room to four global offices with 300 employees, learn the curves in the road that led her to become a hospitality digital marketing leader. Benu fought her way to the top in a male dominated industry- learn her professional tips for success and what she does not allow to stand in her way of being the best. Additionally, hear how she prioritizes the growing life and work demands that face entrepreneurs today. Learn directly from an entrepreneur the keys to be successful personally and professionally
Rad Digital Strategy Whitepaper
The document discusses planning and creating a digital strategy. It introduces Red Ant, a digital consultancy, and explains that a holistic digital strategy can benefit brands. The initial stages of planning and creating a strategy are the focus. It defines digital as using electronic media like the web and mobile to achieve goals like promoting a brand. Digital allows direct engagement with audiences and new opportunities not possible with traditional media. A sample digital strategy diagram is also included.
The ROI of UX
In this presentation, experts from Acquia, Mediacurrent and Lingotek share best practices to maximize the User Experience (UX) of your website
SAPhybris: John Fisher & Brian Diehl
Join two SAP hybris execs who will explore the 10 stages of transforming your B2B organization to a digital business, based on their experiences implementing hybris commerce and other digital systems prior to joining SAP | hybris, when they were execs at Bobcat and Aramark. You will leave with a B2B e-commerce roadmap and best practices that you can apply immediately to your organization. Participants will also receive a complimentary copy of hybris’ 30-page guide “How to Transform Your Business for Omni-Channel Success.”
August partner bootcamp
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
Book Chat: Content Strategy for the Web
This document summarizes the Atlanta Content Strategy (ACS) program for December 2009. It discusses common problems with web content and introduces content strategy as a discipline to address these problems. The document outlines upcoming ACS events in 2010 on topics like content strategy, editorial strategy, SEO, analytics, and the content lifecycle. Resources are also provided on content planning, analysis, creation, governance, and paradigm shifts in the industry.
Nice Ferrari, But Who Can Drive It?
Enterprises often invest millions in building out a platform to streamline the process for building, deploying and managing multiple digital properties. But the broader enterprise, including business users, doesn’t know what they have OR how to use it. In other words, they’ve bought the ferrari but it’s sitting in the garage.
For this webinar, Acquia and their partner, Genuine along with their client, Baxter, will share strategies and lessons learned in helping brands leverage their digital platforms to support enablement and governance across tens, hundreds or thousands of sites.
We will explore approaches that maximize your technology investments to bolster technical and brand governance while empowering marketers to build the digital experiences they need to support their business objectives. We’ll also look at how Acquia’s low-code site builder, Cohesion, can provide another tool to give marketers freedom while ensuring a consistent brand experience.
How to Fail at Personalization
The ability to connect your business to your audiences lives and dies by the success in personalizing their experience. Gartner surveyed 2,500 consumers to conclude that more than half will unsubscribe from a company’s communications and 38% will stop doing business with a company entirely if they find personalization efforts to be “creepy” - a sure-fire way to fail at personalization.
Stop the madness, and carve a path to success by ensuring your personalization efforts deliver meaningful content, delivered at the right time and place. In this webinar, FFW and Acquia will describe some not-so-obvious personalization pitfalls, and key ways to avoid them. Don’t let your business be the next failed personalization effort. Join us on September 18th @ 1:00AM ET and learn from the experts.
In this webinar we will cover how to:
- Assess your web traffic to create pinpoint personas
- Create exceptional customer experiences with serialized content
- Personalize your content across channels by persona
- Design personalization programs for digital inclusion
How personalization takes the scary out of your demand unit waterfall
Scared your marketing is getting ignored? Learn the tricks of how revenue marketers deliver messages that engage prospects in today’s media-saturated landscape.
New Requirements for Optimizing Your Modern B2B Customer Experience
In the conclusion of this 3-part webinar series, our marketing experts will share their proven tips and tricks to help you execute a successful personalization campaign. This includes setting up a process for easy, repeatable execution, making the necessary transition to omnichannel, and best practices for measurement.
Join the final webinar of our Acquia Lift + Mautic Series on Thursday, 9/19 @ 10:00AM ET to find out how to optimize your modern B2B customer experience by embracing open marketing and personalizing across multiple channels, identifying the right metrics to measure, and monitoring performance for all of your campaigns.
In this webinar, we’ll cover:
- How to optimize your personalized customer experience
- Setting up your teams for success
- Transitioning to omnichannel
- The right metrics to measure to ensure success in your modern CX
- How Acquia Lift in conjunction with Mautic makes executing personalized campaigns easier than ever
Missed parts 1 and 2 of our Acquia Lift + Mautic Webinar Series? Don’t worry! Catch up here:
Part 1: New Requirements for Building a B2B Customer Experience / Part 2: New Requirements for Personalizing Your B2B Customer Experience
Financial Services and Bank Marketing in a Pandemic with US Bank and Wells Fargo
Consumers have strong expectations based on experience from interactions with other financial services companies as well as outside our industry. Delivering value with a frictionless interface is a must.
Learn to Marketing Thoughtfully and Effectively in a Pandemic with tips on:
• Planning and decision-making in a large financial enterprise
• Local marketing tactics and best practices
• Technical SEO and schemas and the business impact
• Foundational strategies for digital marketing nationally
• Customer engagement and retention programs
• Financial services benchmarks for schemas, speed, and site performance
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
The document discusses a presentation about redesigning websites to function as 24/7 lead and revenue generators. It provides reasons for relaunching a website, such as new leadership, outdated metrics, or a rebrand. The presentation outlines best practices for a redesign process and covers content strategies for researchers. Case studies demonstrate how personalized digital experiences increased traffic, revenue, and compliance for different brands. The presentation is given by representatives from Acquia, a digital experience company that helps customers transform digitally and grow audiences through open source platforms like Drupal.
Web Strategy 101
The document discusses the key elements of an effective web strategy, including focusing on the user experience, aligning with business objectives and requirements, and utilizing appropriate tools and technology. An effective web strategy is defined as a long-term iterative process that maps business goals to online initiatives using SEO, design, messaging and content to position a brand online. User experience, business needs, and tools such as timelines and human capital are identified as important elements to consider.
Here’s your digital marketing playbook for the retail industry in 2021
One of the biggest mistakes that brick-and-mortar retailers can make is to dismiss online marketing. In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organizations like never before. It’s no longer good enough to rely solely on word-of-mouth for increased business and new customers. Retailers must now provide an omnichannel shopping experience that brings people in and brings people back.
What does this have to do with online marketing? More or less, everything. If you want to achieve retail success, you need to have a strategy that leverages not only social media and email, but one that also gets creative and makes good use of new forms of marketing.
We’ve built a digital marketing strategy playbook for the retail industry to give you the tools and techniques to grow your brand.
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Intro to AgilOne for Acquia Partners: The #1 CDP for Enterprise Brands
Intro to AgilOne for Acquia Partners: The #1 CDP for Enterprise Brands
The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AA...
The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AA...
How personalization takes the scary out of your demand unit waterfall
How personalization takes the scary out of your demand unit waterfall
New Requirements for Optimizing Your Modern B2B Customer Experience
New Requirements for Optimizing Your Modern B2B Customer Experience
Financial Services and Bank Marketing in a Pandemic with US Bank and Wells Fargo
Financial Services and Bank Marketing in a Pandemic with US Bank and Wells Fargo
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead Machine
Here’s your digital marketing playbook for the retail industry in 2021
Here’s your digital marketing playbook for the retail industry in 2021
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Questions To Ask Before a Drupal Project Kickoff
<p>Project Managers are the anchor for any project. They need clarity on the intricacies of their project before kicking it off. It is indeed essential for them to ask the right set of questions and leave nothing to assumptions.</p>
<p>Because delivery is a project manager’s responsibility, it’s essential to have a project manager who understands the length and breadth of the project. That way, they can answer every questions ranging from the vision to implementation flow and act as a common point to all the stakeholders involved in the project.</p>
<p>Join us to learn what every project manager should ask before and during a project. We’ll cover specific questions and how they pertain to:</p>
<ul>
<li>Drupal</li>
<li>Resourcing</li>
<li>Statement of Work</li>
<li>Discovery Report</li>
<li>Third Party Integrations</li>
</ul>
Building a foundation for the future of digital experience (oct 31, 2017)
<p>When it comes to building great digital customer experiences, great design and pretty pictures alone aren't enough to reach and engage your customers. The ability to provide relevant content by utilizing the best applications and rich data across digital devices is imperative for any digital organization that wants to stay relevant and appeal to customers.</p>
<p>Until recently, there has not been a single, scalable, secure, enterprise platform for hosting and building the foundational future for your team and your business.</p>
<p>You’ll learn more about:</p>
<ul>
<li>The old way - complexities of managing several applications that run on multiple different platforms</li>
<li>The current situation - pain points in the industry, why it’s taking so long to deliver</li>
<li>The options - paths your company can go down based on your current goals and tools at hand</li>
<li>The better way - a single platform that gives IT and development teams the foundation and flexibility they need to integrate, deliver and deploy data-driven customer experience applications and sites faster, while reducing risk and minimizing cost</li></ul>
Lightning Distribution for Drupal: Build Advanced Authoring Experiences in Dr...
Lightning provides developers with a lightweight framework for building advanced authoring experiences in Drupal 8. Developers gain a massive head-start when building great authoring experiences with Lightning, but it has not been a simple development roadmap. In this webinar, learn about some of the decisions we had to tackle, including:
-Which modular functionality should be considered core to the authoring experience?
-How will developers extend Lighting to create their own corporate or vertical distributions that leverage our authoring capabilities?
-Should Lighting be divisible into its components?
-How do we give developers the best upgrade experience possible? <spoiler> Composer </spoiler>
We will also share more of the roadmap for Lightning including the Workplace Preview System, a Higher Education Scenario, and Decoupled Blocks integration. Also included will be a demo of all 18 of our user stories so you understand the intent and operation of the features we have implemented.
Acquia Content Hub: Connect Technologies & Extend Systems to Source Content
Today’s technology landscape is riddled with constantly evolving web platforms, exciting new technologies, and stubborn legacy systems. It’s easy for your business counterparts, who are rapidly creating content for these many sites and channels, to lose sight of what content is created and where it lives.
As a result, data and content are locked in back-end systems across your organization. And because it’s difficult and expensive to connect technologies, you and your team end up wasting time and resources in efforts to publish that content on the web.</p>
In our upcoming webinar, we’ll show you how Acquia Content Hub:
-Integrates with different technologies and legacy systems with our Rest API
-Normalizes content across systems through our CDF format
-Empowers Drupal developers to extend our Drupal modules for additional Drupal functionality
-Increases efficiencies, so your team can spend more time innovating, rather than searching and re-creating content
-Speeds your time to market with content rich sites
Acquia Partner Program Update
The document provides an update on changes to Acquia's Partner Program. Key points include:
- Two new partner levels are being introduced to replace the Community level and provide more distinction between requirements and benefits.
- A Partner Credit System is being launched that allows preferred partners to earn referral fees that can be put towards marketing, enablement, and certification.
- Program changes like new levels and credit system will take effect January 1, 2018. Partners are encouraged to discuss upcoming plans for 2018 with their partner managers.
- Case studies highlight examples of partners succeeding through the program, like one new to Acquia achieving $170k in new business and another delivering over 20 sites for a large customer.
Tomorrow’s Personalization Today: Increase User Engagement with Content in Co...
Marketing is in the midst of a fundamental change. Generic websites with static content once constituted an efficient marketing strategy; today’s teams, however, are building personalized experiences accessible through multiple channels and devices. The logic: a journey tailored to each user improves engagement, converts more leads and accelerates revenue generation.
The latest iteration of Acquia Lift unifies content and customer context into one platform. With Lift, organizations can deliver personalized content across the buyer's journey, at scale.</p>
Join ICF Olson’s Director of Marketing Technologies, Jim Vogel and Acquia Lift’s Product Manager, Dave Ingram, to learn about:
Requirements for a successful marketing and technology personalization strategy
Why the best forms of personalization don’t involve visitors realizing it’s personalized
Acquia Lift’s new drag-and-drop interface that works on any website
How Lift enables personalization across any channel via API or universal JavaScript tag
Customer Journey Orchestration: The Secret to Effective Omnichannel Experiences
Digital marketing is everywhere - web, mobile, storefronts, airports, banks, elevators and beyond! Customers expect digital experiences tailored to their interests and needs, not generic ones. The only way to stay competitive is by giving customers the most amazing and personalized experiences, and becoming a customer-centric marketing organization.
If your organization is ready to capture your audience with modern and engaging experiences, you need amazing content that tells your story and the value of your products throughout the customer journey. It’s a new day.
Join us to learn about:
The challenge - recognizing that your customers need to be at the center of every marketing decision you make
The opportunity - understanding your business’ potential to transform your digital customer experiences
The future - the prescription for a platform approach to digital experience personalization
OpenEDU - A Drupal 8 Distribution to Jumpstart Higher Education Websites
Accelerate the process of building higher-education websites
Your university is unique: it has its own history, faculty, and mascot. Its identity is everything that makes alums proud and prospective students excited to be a part of it. As the primary means for interacting with and recruiting both students and donors, your website needs to accommodate your university’s distinct traits and needs. Still, customizing your website from the ground up is expensive.
Customize your university’s website with OpenEDU, a solution highly tuned and ready to go for higher-ed organizations - that’s still fully flexible. It enables complex relationships and dependencies between a college or university’s programs, classes, and faculty.
Join us to speak with players integral to OpenEDU: from the advisory board to its project managers and developers. You’ll leave understanding:
Market Research: Over 30 Acquia & ImageX higher education clients provided feedback on what they were looking for before moving to Drupal 8. Learn how this feedback shaped the project
Product Roadmap: Integrations, scalability and architectural approach to meeting a diverse range of organizational sizes
Go-to Market: How an open-source distribution generates and helps secure new business, using Acquia’s Lightning and ImageX’s OpenEDU as case studies
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Int...
Personalization is all you hear about these days, and for good reason. 71% of best-in-class B2B companies personalize their content marketing to target the decision maker. Whether you’re new to the personalization game, or were personalizing content offers way before it was all the rage, we’re here to answer your most pressing personalization questions.
So, join us for a webinar where we’ll show you just how simple (and effective!) personalization can be. You may be wondering, how do I even begin to get my campaigns up and running? How do I set up a test? What are some of the best practice methodologies for creating and defining campaigns? We’ll also review what features you can test, interesting test cases, and then show exactly how you can build out those tests in Lift.
We’ll also examine various Acquia Lift integrations, including:
- Web analytics and reporting with Google Analytics
- Firmographic targeting with Demandbase
- Social profile targeting with Janrain
If you’ve been tasked with improving your site’s conversion rate, this is the webinar for you! Sign up now to reserve your spot.
Learn How to Use Atomic Design to Make Your Site Manageable and Adaptable
<p>Future-proof your website, speed its delivery and promote consistency by building with Atomic Design principles. Modern websites assume more business responsibility and importance than ever before. As a result, they’ve grown into immensely complex organisms. With their greater size, you now need formal systems to make large websites manageable again - which is why today’s top digital organizations are turning to Atomic design.</p>
<p>Atomic design is a methodology of creating and maintaining design systems that rely on components to produce fully functioning and scalable pages. By building and reusing atoms, you can accelerate your team’s workflow, keep code consistent, avoid redundant work and streamline future site updates. Join FFW’s UK Technical Director and Acquia’s UX Manager to learn high level concepts and anecdotal deep-dives to see how Atomic Design can make your organization more efficient.</p>
<p>You’ll come away with:</p>
<ul>
<li>An introduction and overview of Atomic Design</li>
<li>The tangible benefits of Atomic Design: from content reusability to built in consistency</li>
<li>How we use Atomic Design and how you can use Atomic Design too</li></ul>
Across the spectrum different approaches to progressively decoupled drupal (...
Progressive decoupling is a compelling approach to building Drupal’s front end where content editors, site assemblers, and front-end developers all maintain contiguous experiences. This allows you to continue leveraging Drupal’s rendering system, while simultaneously using a JavaScript framework to power client-side interactivity and a richer user experience.
-There are many different approaches to progressively decoupling Drupal, all with different pros and cons. This webinar will cover the different compelling approaches and some use cases of each, including:
-How weather.com implemented Drupal with progressively decoupled Panels
-Warner Music Group’s success with application shell-like progressive decoupling, in which the content area is controlled via JavaScript
-An approach that leaves the entire page body handed over to JS, with Drupal provided initial state on page load t
A Professional Software Engineer's Checklist
The best engineers understand their technical responsibilities in the context of their business.
Building on the blogpost called, “A Professional Software Engineer’s Checklist”, this webinar will look at the bigger picture and explore some major areas of expertise in which a professional software engineer should be proficient.
Imagine if engineers were only concerned with code and didn’t understand the ‘why’ behind the need to build it in the first place. What if they built an amazing product but it took so long that the market opportunity had passed? In this webinar you’ll learn the why and how behind aligning technology to real business needs, like:
Developing a strong understanding of the needs of a business
Building functional solutions
Ensuring the efficient delivery of value
Personalization How-To: Driving Conversions with Acquia Lift
The document discusses using Acquia Lift to drive conversion through personalized digital experiences. It provides an overview of Acquia Lift's capabilities for testing, targeting, and reporting. The presenter then details their strategy for using Lift to test different elements on their website like button text, content layout, and menu items. Specific examples of tests the presenter ran are described, such as an asset test that increased click-through rate by 33% and a button copy test between options. The goal is for attendees to understand how to use Lift to structure tests and see the results that can be achieved from personalization.
Episode 4: Personalization Best Practices
This document outlines 10 best practices for personalization presented by Dave Sawyer and Waqas Hussain. The best practices are: 1) Collect data first before establishing a personalization strategy; 2) Connect customer data across systems; 3) Automatically segment visitors using detectable criteria; 4) Enrich content with metadata tags to make it targetable; 5) Recognize returning visitors; 6) Tailor messaging consistently across channels; 7) Recommend additional relevant content; 8) Conduct experiments and learn from results; 9) Measure performance consistently and analyze data regularly; and 10) Establish security guidelines and respect user privacy.
How to Use the Salesforce Suite with Drupal 8: A Quick Start Guide
<p>Learn hands-on from the module’s architect how you can leverage the Salesforce Suite to integrate Drupal and Salesforce in D8.</p>
<p>Message Agency released Salesforce-8.x-3.0-rc1 at Drupalcon Baltimore and has continued to refine the modules toward a full release. The arrival of these modules are big news for Drupal 8 adoption, as many enterprises have been waiting for this milestone to plan D8 migrations. In an effort to accelerate refinement and adoption of this important contribution, we’re raising awareness about the release and providing a how-to presentation so developers can download the modules and start building.</p>
<p>This session is a follow-up to our previous webinar introducing the Suite’s new architecture, designed to provide an overview and practical instruction about the ways in which developers can use the Suite to integrate Drupal and Salesforce. We’ll review the following topics:</p>
<ul>
<li>Directions (push/pull) available for integration</li>
<li>Options for synchronous and asynchronous data exchange</li>
<li>Overview of object mapping options and review of the mapping interface</li>
<li>Error handling and recovery</li></ul>
<p>In our presentation, we will also provide tips and tricks for avoiding schema mismatches and touch on the planned roadmap of more advanced features.</p>
Personalization Using Acquia Lift 2.0
This document provides instructions for setting up and using taxonomy and personalization features in the Lift 2.0 platform. It discusses mapping taxonomy terms to Lift categories, creating user segments based on criteria like page content or user properties, and adding personalized content to a Drupal site using the Lift wizard. The goal is to engage users by delivering tailored content according to their segment membership as defined by the criteria.
Webinar: Vodafone and The Connected Customer Journey [10.19.2017]
Vodafone is a global telecommunications company operating in over 20 countries. It aims to be a leader in customer experience through programs like CXX and CAAS. The document describes how Drupal was used to prototype an omnichannel customer journey that showed a customer's experience from diagnosing a phone issue to an in-store upgrade. It then summarizes how Drupal enabled Vodafone to deploy digital displays across its 22,000 retail stores globally in a scalable way.
Build Personalization into Your Culture: Create Engaging Experiences for Ever...
Great digital experiences are smart, integrated, relevant, and, above all else, expected by consumers. But, let's face it: With fewer resources and increasing demand, it can be challenging to align your internal teams toward a common goal and actually have time to execute on your vision.
In this webinar, we'll share how we are actively building a "personalization first" culture at Acquia, and how this approach has increased engagement and improved conversion rates across our website and other digital campaigns.
We'll also share:
How we partner with companies like Demandbase to deliver personalized digital marketing campaigns
How we nurture prospects with personalized web experiences on acquia.com
What tools help you build a more intelligent customer profile across all channels
How to organize a cross-functional team to execute on your personalization goals and deliver results.
Examples of Acquia's own personalization in action
A tour of the Demandbase platform
Episode 5: Using Technology to Accelerate Your Personalization Initiative
After performing content audits, defining customer segments, creating persona-based content strategies and adopting best practices, the final step in your personalization journey is to find a technology that can support all of these initiatives.
In the final episode of our series, FFW and Acquia will discuss how to find a technology stack that works best with your current systems, and one that will be able to optimize your personalization strategy now and into the future.
We will cover:
Key elements to look for in a martech stack
Best of breed solutions versus integrated suites
Decision pitfalls to be aware of along the way
How Drupal’s omni-channel capabilities can integrate with other systems, and make personalization on your digital properties simpler and easier
How to define success and what to measure against
PHP Performance tuning for Drupal 8
<p>Your Drupal 8 site is fantastic: you've spent hours/weeks/months working on it, the work is flawless and the customer is delighted - what are you going to need to fly this thing? Which PHP tips, tricks and tunings will help your site perform exceptionally at scale. </p>
<p>There are some significant differences in PHP/FPM performance tuning between Drupal 7 and Drupal 8, and this session will help you understand them. The old adage is true: the more things change, the more they stay the same - we'll revisit some of the 'tried and true' tips to keep your sites up and performant in the crush of traffic that occurs when your content goes viral. </p>
<p>Join us to learn about:</p>
<ul>
<li>Brief glance over Best Practices for Performance Tuning</li>
<li>PHP tuning including OPcache and APC User Cache</li>
<li>Varnish, Memcache, and Database tips</li>
<li>The Software Stack, with Drupal 8 integration tips.</li>
</ul>
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Building a foundation for the future of digital experience (oct 31, 2017)
Building a foundation for the future of digital experience (oct 31, 2017)
Lightning Distribution for Drupal: Build Advanced Authoring Experiences in Dr...
Lightning Distribution for Drupal: Build Advanced Authoring Experiences in Dr...
Acquia Content Hub: Connect Technologies & Extend Systems to Source Content
Acquia Content Hub: Connect Technologies & Extend Systems to Source Content
Tomorrow’s Personalization Today: Increase User Engagement with Content in Co...
Tomorrow’s Personalization Today: Increase User Engagement with Content in Co...
Customer Journey Orchestration: The Secret to Effective Omnichannel Experiences
Customer Journey Orchestration: The Secret to Effective Omnichannel Experiences
OpenEDU - A Drupal 8 Distribution to Jumpstart Higher Education Websites
OpenEDU - A Drupal 8 Distribution to Jumpstart Higher Education Websites
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Int...
Acquia Lift for Site Builders: How to Define Campaigns, Set Up Tests, and Int...
Learn How to Use Atomic Design to Make Your Site Manageable and Adaptable
Learn How to Use Atomic Design to Make Your Site Manageable and Adaptable
Across the spectrum different approaches to progressively decoupled drupal (...
Across the spectrum different approaches to progressively decoupled drupal (...
Personalization How-To: Driving Conversions with Acquia Lift
Personalization How-To: Driving Conversions with Acquia Lift
How to Use the Salesforce Suite with Drupal 8: A Quick Start Guide
How to Use the Salesforce Suite with Drupal 8: A Quick Start Guide
Webinar: Vodafone and The Connected Customer Journey [10.19.2017]
Webinar: Vodafone and The Connected Customer Journey [10.19.2017]
Build Personalization into Your Culture: Create Engaging Experiences for Ever...
Build Personalization into Your Culture: Create Engaging Experiences for Ever...
Episode 5: Using Technology to Accelerate Your Personalization Initiative
Episode 5: Using Technology to Accelerate Your Personalization Initiative
Similar to Episode 2: Define Customer Segments Using a Data-driven Approach
Going Beyond The Click: The Importance of Web Personalization
Digital is changing the way that organizations need to interact and engage with their prospects and customers. Most organizations determine the effectiveness of their digital efforts based on conversions - but what happens after that conversion? According to a recent SiriusDecisions report, 80% of B2B marketers indicate that they will be using digital advertising in 2017, but less than 50% are measuring ‘beyond the click’.
In order to have a truly effective digital strategy, organizations must look even further. By measuring ‘beyond the click’, organizations gain the ability to personalize the entire customer journey, engaging people at every touch point.
In this webinar with leading global B2B research and advisory firm SiriusDecisions, and Acquia Partner Inviqa, we’ll cover the tactics to optimize your personalization strategy, including:
-The rise of digital advertising and the need for ‘beyond the click’ measurement
-The need for web personalization and how to implement it in your digital strategy
-Different methods of personalization and best areas to personalize
-Best practices to follow and what to watch out for
The digital media challenge turning content consumers into subscribers
Learn about the challenges and opportunities for media organisations looking to grow their reader revenue.
Saama-POI Summit Speaker Deck April 2016 Final
The document discusses how consumer packaged goods (CPG) companies can improve their use of trade data and analytics. It notes that most CPG companies struggle to effectively manage trade promotions due to issues like data complexity, poor data quality, underutilization of available data sources, and being overwhelmed by data. The document outlines steps CPG companies can take to address these issues, such as using pre-built analytics, advanced modeling, merging disparate data sources, and enhancing data through cleansing and enrichment. It emphasizes that improving data management and analytical capabilities can help CPG companies make better strategic and tactical decisions.
DPM Overview Soasta Partners.pptx
Please join us for a strategic update on the SOASTA Digital Performance Management Platform. DPM is a proactive, data-centric approach to performance management where websites and mobile applications are continuously measured, tested and optimized to deliver the best possible user experience and business outcome.
In this webinar our executive team will cover:
Market trends that are driving the shift to DPM
An update on SOASTA solutions and how to best leverage the combined power of mPulse, Data Science Workbench, CloudTest, TouchTest and DOC
The market opportunity available for SOASTA Partners
The benefits our customers achieved by leveraging SOASTA
Big Data Strategies – Organizational Structure and Technology
Many CDOs and Data Scientists came into being as part of a Big Data program. In many shops Big Data is the core driver for better Data Governance (DG) and Data Management (DM), and the sole evidence of the value of DM and DG. Big Data is also leaving the “hype cycle” and becoming embedded as part of the DM tool kit.
This webinar will review what is working and what is not working in the Big Data realm. John and Kelle will not only address the technology progress, but also the organizational and management lessons learned, and will present what works and what does not.
In this webinar we will cover:
The state of Hadoop, MapReduce and the other “old” big data technologies
New technologies and approaches
An overview of organization and management of big data functions
Product management best practices
Chris Stone, Chief Product Officer at Acquia spoke at the MassTLC Growth Conference on product management best practices and launching a product encore.
Acquia Commerce Manager: A Fast Path to Great Buyer Experiences
Commerce today is far from just transactional. Buyers demand immersive experiences that provide relevant information, promote repeat purchases and foster brand loyalty. You need a solution that will deliver digital buying experiences with rich and personalized content -- without having to rip and replace your existing digital ecosystem.
With Acquia, you’ll get a best of breed content management solution that will entertain, engage and convert both existing and prospective buyers. One that can scale to support your ever-growing brand.
Join our experts to learn how Acquia Commerce Manager will empower you to build great buyer journeys that increase traffic, engage visitors and turn shoppers into buyers: You’ll learn how to:
Create a unified digital storefront, bringing together relevant content and commerce
Easily integrate your eCommerce system [Magento and Hybris] to quickly build new digital commerce experiences
Deliver experiences across any channel or device with flexible content creation and delivery
Ensure your commerce experience always remains up-and-running, consistent, and with maximum reliability and high availability
Business Visualization: Dashboard & Storyboarding
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#DBS2016 Cognizant - The Future of Talent
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The most viable way to invest SAS In-memory analytics capabilities
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List solutions PMX Agency direct mail capabilities agencies
PMX AGENCY is a leading, independent direct mail, offline and digital marketing agency. We partner with our clients to identify, acquire, and retain their best customers across channels. We combine best-of-breed solutions along with the business strategy, media and creative expertise, and analytical insights necessary to deliver superior results that positively impact our client’s brands.
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4 Leadership Shifts You Must Make For Successful Content Marketing in 2016
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Due to its flexibility, scalability, and ease of implementation, Drupal has long been the preferred CMS platform for higher education. With personalization becoming an increasingly desirable feature in the marketing toolkit, more and more institutions are looking for ways to incorporate it into their existing Drupal sites — or to put it front and center for new Drupal projects.
By leveraging Acquia Lift’s centralized personalization management platform, integrated with the resilient Drupal experience, we’ll show you how you can deliver relevant content and calls-to-action to your visitors based on their unique consumer journeys — even before you have identified who they are.
In this webinar, we’ll walk you through
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Creating digital experiences across a portfolio of sites can present a big challenge. It requires thinking about scale in multiple dimensions, from standardizing on a technology toolset and driving adoption of that platform across an organization, to establishing content governance and user experience standards to guide the design and build of many sites. In order to build a foundation for scale, all of these dimensions and more need to be addressed. With a strong foundation, next-level digital strategies such as multi-channel content management and personalization can be incorporated into your multi-site management.
Join digital leaders and experts from Princeton University, FFW, and Acquia, to learn from their experiences tackling multi-site management at scale. Hear about best practices drawn from the large portfolios of sites that higher-ed institutions manage, and discover Acquia’s holistic solution for multi-site management with Acquia Site Factory+, Acquia Site Studio, Widen DAM, and Acquia Personalization.
During this webinar we will explore:
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The document discusses how retailers can harness customer data through a customer data platform (CDP) to personalize customer experiences. It outlines that CDPs can help overcome data silos, provide a unified 360-degree view of customers, and put customer data to work driving revenue through better understanding customers. Specific benefits mentioned include collecting first-party data directly, avoiding data silos, unifying cross-channel execution, and getting to know customers better. Use cases are provided showing how machine learning models in a CDP can improve customer engagement and spending.
May Partner Bootcamp 2022
This document provides an agenda and summary of an Acquia partner bootcamp event held on May 12th, 2022. The agenda includes welcome remarks, Q&A sessions on partner vision and product upsells, and a live Q&A period. Presenters will discuss Edge CDN/security, DAM/PIM upsells and integrations. Partners are encouraged to provide feedback through G2 surveys for a chance to receive gift cards. The bootcamp aims to educate partners on Acquia products and opportunities to work with Acquia on joint go-to-market efforts, with the goal of helping partners expand their business and earn commission fees.
April Partner Bootcamp 2022
At Acquia, we know we’re stronger when we work together. That’s why we always put our partners first. Our strong partner network, combined with a diverse portfolio of solutions and a clear focus on innovation, empowers us to lead the charge in delivering more open, creative, powerful digital experiences to customers everywhere.
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Proper brand management is crucial to keeping your organization’s digital identity unified wherever people interact with it. And the path toward brand consistency begins with a single source to store everything brand-related: a digital asset management (DAM) system.
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September Partner Bootcamp
See slides of Acquia’s Partner Bootcamp held on September 21st at 10:00 AM EST/15:00 BST/16:00 CET where we shared easy-partner plays to dramatically save you time and effort, and your clients money.
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Join Acquia for a Partner Bootcamp on May 18th and learn how the DX Alliance empowers our partners to provide exceptional client services, increased services revenue, and improved customer retention.
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As Drupal 7 is reaching EOL in November 2022, it’s time to start thinking about Drupal 9 migration. With all the planning and preparations needed to migrate, it can be overwhelming to take the leap. But don't panic. We’ve got you covered—with all the tools and concrete steps you need to make the move to Drupal 9 efficient and painless.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B Leads
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
April partner bootcamp deck cookieless future
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
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Supporting content delivered across a multitude of channels for 20+ sports at the NCAA Division I level, Pac-12 has continuously sought to push the boundaries of what is possible with Drupal as their content management system (CMS). From Drupal 7 to Drupal 9, and from roaring crowds of fans to the new digital fanbase -- Pac-12 has continuously provided an unparalleled and cutting-edge experience and they aren’t done yet.
Join our webinar to learn about Pac-12’s digital past, present, and future including:
Pac-12’s Drupal Migrations from Drupal 7 to Drupal 8 and onto Drupal 9
How Pac-12 shifted to support their digital fanbase
How Pac-12 extended Drupal as their internal and external orchestration platform
A look into Pac-12’s approach to FAST (Free Ad Supported Television)
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Customer Experience (CX): 3 Key Factors Shaping CX Redesign in 2021
In the era of the experience economy, the combination of technology, talent and touchpoints are key success factors in building sustainable relationships, optimising time to value and facilitating the dialogue between the customer and the brand.
In times of change, organisations are providing advice in challenging situations, guiding information search and facilitating important decisions for individual customers at the same time as they are adopting new ways of working in a dynamic business environment.
Acquia is collaborating with numerous companies globally around customer digital experience and we are here to support with advice, inspiration and open dialogue.
Join our Digital Customer Experience webinar series, where we focus on today’s relevant topics and discuss the role and importance of digital customer experience in an ever-changing world to:
Hear about timely topics, survey findings for Australia and Singapore in the domain of customer experience
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Leave Local Dev Behind: Start Writing Your Code In The Cloud
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In today’s fast-changing environment, local development is just too slow. Writing code in a Cloud IDE (integrated development environment), enables you to build, run, and debug Drupal applications at top speed, with no installation needed. At this informative webinar, you’ll learn how to make it happen for your organization.
You've got a CDP, so what?
Customer expectations are evolving and brands are expected to be able to deliver meaningful personalization that can engage them through their customer journey. The effective use of a customer data platform (CDP) enables brands to address the new ‘paradigm of personalization’ for real business outcomes.
Even if you have access to manage multiple customer touchpoints (for ie. sales, accounts and service) to have a ‘single source of truth’ when it comes to customer data, have you been able to deliver a consistent, seamless and unfragmented customer experience based on that single source of truth at scale?
For marketers who are struggling with delivering more personalised, interactive and impactful experiences and campaigns, some help can be in the form of marketing automation.
In this session (https://youtu.be/MdxOTvbIEzk) you will learn:
How data sources are connected; how data needs to freely flow back and forth and how can this be activated by martech solutions for desired conversion results?
How a strong CDP strategy - with necessary processes in place, allows organizations to personalize the customer journey and deliver a seamless Customer Experience (CX
CDP vs CRM - What's the difference?
Today, consumers interact with brands across multiple channels.
This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.
Unfortunately, this data gets stored in departmental and functional silos, and brands seldom utilize this data to their utmost potential.
Although we often read articles along the lines of ‘we live in the data economy’ or ‘data is the new oil,’ it stands true only for organizations that manage their customer data effectively.
That's why our latest webinar series is designed to help you understand and establish a key link in the larger conversation around better leveraging organizational data – including of course customer data – to drive profitability and differentiated customer experiences.
In this session (https://youtu.be/VPQC5-gQJ4Q) you will learn:
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Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
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- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
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Main news related to the CCS TSI 2023 (2023/1695)
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
Episode 2: Define Customer Segments Using a Data-driven Approach
- 1. ©2016 Acquia Inc. — Confidential and Proprietary A data-driven approach to personalization
- 2. ©2016 Acquia Inc. — Confidential and Proprietary Agenda – What does it mean to be data-driven? – How to become a data-driven organization – Types of data to collect – Identifying persona segments
- 3. ©2016 Acquia Inc. — Confidential and Proprietary Background – Product Manager, Acquia Lift – Been at Acquia 2.5+ years – Previously worked in enterprise consulting
- 4. ©2016 Acquia Inc. — Confidential and Proprietary What does it mean to be data-driven?
- 5. ©2016 Acquia Inc. — Confidential and Proprietary Data-drivenness is about building tools, abilities, and, most crucially, a culture that acts on data.
- 6. ©2016 Acquia Inc. — Confidential and Proprietary Attributes of a data-driven culture – Decisions are based on tangible and measurable attributes – This increases visibility with regard to why decisions are made – Increases likelihood of organizational buy-in by removing subjective bias
- 7. ©2016 Acquia Inc. — Confidential and Proprietary Attributes of a data-driven culture – Organizational goals are clearly defined, understood, and measurable. – Poor example: A goal to increase sales – Good example: A goal to increase sales 20% this quarter over last quarter
- 8. ©2016 Acquia Inc. — Confidential and Proprietary Attributes of a data-driven culture – A data-driven organization will be continually testing and have a continuous improvement mindset. – Failure / unintended results are part of the process providing they were rooted in the facts available at the time
- 9. ©2016 Acquia Inc. — Confidential and Proprietary Building a data-driven organization
- 10. ©2016 Acquia Inc. — Confidential and Proprietary Data-driven organizational characteristics – Data collection – Data access – Data analysis
- 11. ©2016 Acquia Inc. — Confidential and Proprietary Data collection – Need to be collecting the right data – The dataset has to be relevant to the questions you are trying to answer – Data needs to be timely, unbiased and trustworthy
- 12. ©2016 Acquia Inc. — Confidential and Proprietary Data access – Joinable from other sources – Shareable across the organization – Searchable for anyone looking for specific information
- 13. ©2016 Acquia Inc. — Confidential and Proprietary Data analysis – Reporting alone is not sufficient to be data-driven – Reporting tells you what happened – Analysis says why it happened – Example: my goal of increasing sales 20% QoQ
- 14. ©2016 Acquia Inc. — Confidential and Proprietary Types of data to collect
- 15. ©2016 Acquia Inc. — Confidential and Proprietary Customer identity data – Examples: – Email address – Account names – Merging of historical data is key to understand a customer’s entire journey - not just from the point they identified themselves
- 16. ©2016 Acquia Inc. — Confidential and Proprietary Demographic data – Age – Gender – Income
- 17. ©2016 Acquia Inc. — Confidential and Proprietary Geographic data – City – State – Country
- 18. ©2016 Acquia Inc. — Confidential and Proprietary Firmographic data – Company name – Industry – Company size
- 19. ©2016 Acquia Inc. — Confidential and Proprietary Audience behavior data – Click-paths – Formfills – Purchases
- 20. ©2016 Acquia Inc. — Confidential and Proprietary Implicit data – Assumed based on the information you have collected such as interests or preferences – Example: Content interests
- 21. ©2016 Acquia Inc. — Confidential and Proprietary Explicit data – Any data directly given to you – Examples: – Job role field on a case study form – Survey completion
- 22. ©2016 Acquia Inc. — Confidential and Proprietary Identify persona segments
- 23. ©2016 Acquia Inc. — Confidential and Proprietary Segmentation – Knowing what your segments should be is challenging – Good segmentation usually balances size with specificity – Examples: – All people within the US – All people in the US who are on my newsletter mailing list
- 24. ©2016 Acquia Inc. — Confidential and Proprietary Testing segmentation – Testing segmentation is just as important as testing content, especially when the best segmentation strategy is unclear – Create a number of segments, some of which can even be overlapping and begin to see how your customers fall within them.
- 25. ©2016 Acquia Inc. — Confidential and Proprietary Mapping Segments to Personas & Content – For organizations which have defined personas, the objective should be to map your segmentation to these personas. – Mappings begin with the simple exercise of defining the attributes of your persona and how the data you are collecting can inform those attributes
- 26. ©2016 Acquia Inc. — Confidential and Proprietary Mapping Segments to Personas & Content – Example: Buyer persona of a Director level or above individual within the IT/Tech department of their organization. – Job Level: Director, VP, SVP, EVP, C-Level – Department: IT/Technology – Company size: Enterprise
- 27. ©2016 Acquia Inc. — Confidential and Proprietary The key to good segmentation is timely and accurate data collection
- 28. ©2016 Acquia Inc. — Confidential and Proprietary Recap
- 29. ©2016 Acquia Inc. — Confidential and Proprietary Recap: Data driven personalization – Data-drivenness is about building tools, abilities, and, most crucially, a culture that acts on data. – A data-driven organization will be continually testing and have a continuous improvement mindset. – Data-driven organizations: – Collect data – Have open data access – And analyze data to understand why outcomes occured
- 30. ©2016 Acquia Inc. — Confidential and Proprietary Recap: Data driven personalization – Good segmentation usually balances size with specificity – Testing segmentation is just as important as testing content, especially when the best segmentation strategy is unclear – Collecting timely and accurate data is key to a successful segmentation strategy
- 31. ©2016 Acquia Inc. — Confidential and Proprietary Make sure to register for our next episode! Episode 3: How to Execute a Persona-based Content Strategy at Scale September 12, 2017 - 1:00PM ET Check out the Resources section to register!
- 32. ©2016 Acquia Inc. — Confidential and Proprietary Questions?