Marketing involves understanding customer needs and satisfying them profitably. Companies that invest in truly understanding customers through market research and prioritize customer satisfaction over profits implement the marketing concept. They view all employees as marketers and strive to communicate internally and externally in a way that builds relationships. In contrast, production-oriented companies focus on manufacturing then aggressively selling what they produce. The 4Ps of marketing - product, price, place, promotion - must be designed together as a marketing mix that positions a company to best meet customer needs within a target market.
Our strategic marketing planning process is the framework we use to create a high quality marketing plan, and subsequently allows us to devise the most effective and efficient non-digital and digital marketing strategies to achieve the goals set out in this plan. Visit www.abacusmarketing.co.uk to find out more, or email stephen@abacusmarketing.co.uk to arrange a call or meeting.
Strategic planning facilitation SME Strategy facilitator servicesAnthony C Taylor
By using a facilitator for your next strategic planning session you'll get better inputs, better information and a better use of time and money towards creating an implementable strategy. Call SME Strategy to facilitate your next strategic planning session, or strategy event. http://smestrategy.net/services/meeting-facilitation/
Developing a marketing plan that delivers low budget and high impact marketingChris Houchens
Does your organization have a marketing plan? Or does your current marketing strategy need to be revisited? In this session, marketing speaker Chris Houchens will take you through the essential steps of creating an effective, long-term strategic marketing plan. You will learn what marketing elements get the best ROI and how to maximize the effectiveness and efficiency of any size marketing budget.
Our strategic marketing planning process is the framework we use to create a high quality marketing plan, and subsequently allows us to devise the most effective and efficient non-digital and digital marketing strategies to achieve the goals set out in this plan. Visit www.abacusmarketing.co.uk to find out more, or email stephen@abacusmarketing.co.uk to arrange a call or meeting.
Strategic planning facilitation SME Strategy facilitator servicesAnthony C Taylor
By using a facilitator for your next strategic planning session you'll get better inputs, better information and a better use of time and money towards creating an implementable strategy. Call SME Strategy to facilitate your next strategic planning session, or strategy event. http://smestrategy.net/services/meeting-facilitation/
Developing a marketing plan that delivers low budget and high impact marketingChris Houchens
Does your organization have a marketing plan? Or does your current marketing strategy need to be revisited? In this session, marketing speaker Chris Houchens will take you through the essential steps of creating an effective, long-term strategic marketing plan. You will learn what marketing elements get the best ROI and how to maximize the effectiveness and efficiency of any size marketing budget.
Abacus Marketing - strategic marketing planning process - February 2019Steve Brown
This document explains (in an outline way) the marketing planning process we follow when working with clients to create a marketing strategy for their business. If you are looking for marketing agencies in London to help you to create and deliver a marketing plan for your business, please contact Steve Brown at Abacus Marketing at steve.brown@abacusmarketing.co.uk or by visiting www.abacusmarketing.co.uk.
DanyaShea Digital Marketing provides comprehensive market research for optimum online advertising effectiveness.
This is a SAMPLE overview of services offered.
Presentation for NRPA Revenue Development and Management School (Year 2). Participants walk away with a one-page marketing plan for one of their programs, facilities, or services in this interactive session.
2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.comwww.marketingPlanMODE.com
In the previous chapter; marketing situation analysis, we have completed the analysis of the current situation in an existing business based on the past year.
Now we are able to move ahead formulating the marketing plan strategy and objectives for the upcoming year by responding to six issues.
Slides of my session at ITM, Mumbai. Introduction to Marketing. Session 1. Includes:
What is Marketing
Marketing Defined
Core Concepts
Marketing Process
Marketing Philosophies
Towards new marketing assumptions
Functions of Marketing
The Four 4 Ps The Marketing Variables
Market Segmenting
Identify sub-markets within market
Decide which one(s) to pursue (target)
Design marketing mix(es) to be attractive to targeted segment's
Demographics - age, race, sex, income, education
Geographic - country, state, urban/rural, climate
Psychographics -attitudes, values, beliefs, personality traits
Behavioral - benefits, usage.
Market consists of people with both the desire and ability to buy
Abacus Marketing - strategic marketing planning process - February 2019Steve Brown
This document explains (in an outline way) the marketing planning process we follow when working with clients to create a marketing strategy for their business. If you are looking for marketing agencies in London to help you to create and deliver a marketing plan for your business, please contact Steve Brown at Abacus Marketing at steve.brown@abacusmarketing.co.uk or by visiting www.abacusmarketing.co.uk.
DanyaShea Digital Marketing provides comprehensive market research for optimum online advertising effectiveness.
This is a SAMPLE overview of services offered.
Presentation for NRPA Revenue Development and Management School (Year 2). Participants walk away with a one-page marketing plan for one of their programs, facilities, or services in this interactive session.
2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.comwww.marketingPlanMODE.com
In the previous chapter; marketing situation analysis, we have completed the analysis of the current situation in an existing business based on the past year.
Now we are able to move ahead formulating the marketing plan strategy and objectives for the upcoming year by responding to six issues.
Slides of my session at ITM, Mumbai. Introduction to Marketing. Session 1. Includes:
What is Marketing
Marketing Defined
Core Concepts
Marketing Process
Marketing Philosophies
Towards new marketing assumptions
Functions of Marketing
The Four 4 Ps The Marketing Variables
Market Segmenting
Identify sub-markets within market
Decide which one(s) to pursue (target)
Design marketing mix(es) to be attractive to targeted segment's
Demographics - age, race, sex, income, education
Geographic - country, state, urban/rural, climate
Psychographics -attitudes, values, beliefs, personality traits
Behavioral - benefits, usage.
Market consists of people with both the desire and ability to buy
Dr. V. Ramadevi, Department of Management.ramakarthik
This PPT contains the basic marketing concepts, marketing mix elements, customer value and satisfaction, value chain, strategic marketing planning process, marketing research, marketing environment, CRM.
This ppt would be useful for the management students.
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
1. Fundamentals of Marketing
Introduction: Marketing is the process of finding out customers needs and serving those needs
profitably. Profit is the legitimate goal of any business organization but single mnded focus on
profits will not survive the organization. The essence of marketing is to provide desired value to
customers. A repurchase has to be generated to make a company or a business successful.
Marketed Oriented Companies( Companies which invest in Marketing) build relationships by
providing satisfaction and attract new customers. Customers are the most powerful stakeholders.
Marketing Concept and Orientation:
Marketing Concept:The Marketing oriented companies involve marketing concept and follow
that wisely. They understand the customer needs and wants better the the other competition.
Customer Satisfaction is the prime goal of management.
Every employee is a marketer: Every employee of the organization or the company is a
marketer whether internal stakeholder ( employee, shareholder) or external stake
holder(customer, public).
Internal Communication: Increase formaland informal level of communication internally helps
boosting and motivating there should be a 50-50 mix for a formal and informal communication
level.
Marketing concept versus Production Concept: Companies that involve and invest in
marketing activities and then think later about the profits are likely the marketing concept which
is in contradiction with the companies which barely sell through aggressive sales effort and reach
to the end customers.
The diagram is:
PRODUCTION ORIENTATION
MARKETING ORIENTATION
Customer
Needs
Marketing
Product and
Services
Potential
Market
Opportunities
End Customer
Production
Capabilities
Aggressive
Sales Effort
Manufacture
Product
End
Customers
2. Selling Concept: There is a contradiction between marketing and selling. Marketing is a deep
study of customers and the market and then designing the product or service to meet those needs
with a profit. But, Selling is a wasteful forced activity to force the customers to buy goods by just
merely by an aggressive sales effort.
Product Concept: Some companies only concentrate constantly on product improvement
without Product Concept thinking that will improve the entire business or the other needs and
wants of customers are not looked into only the product this procedure is called as Marketing
Myopia. It is a dangerous activity as it does not involve exploring more effective ways of serving
the customers.
Limitations ofMarketing Concept:
Marketing as an Ideology: This explains even if we invest all the funds into marketing the
Economies of Scale exist which limit the profits earned hence it is limited.
Marketing and Society: It tells about societal need, limitations, beliefs and wants and fulfilling
those needs and wants as per the societal orientation.
Marketing as a constraint to Innovation: Innovation has a limited fulfillment as compared to
the desire and dreams of the customers today.
Marketing Orientation: It explains that the market driven or market oriented companies are the
companies which invest in the market and involve in maintaining good relationship and
establishing goodwill of the company. But, in contradiction to internally driven companies who
just think marketing as a lip service concept and do not understand real concerns of the customer.
Impact of marketer’s commitment:Every company is committed to promise the fulfillment of
needs and wants in some or the other way they excel in honoring, remaking commitments to
customers. It binds the businesses to the customers for the time of the delivery and fulfillment of
the need and experience.
Profile of Marketing Oriented Organization:
Shared Values and beliefs.
Skill understanding and responding Customers.
Involving Market Intelligence to understand customers.
Be informed about the customers.
Select target market and serve the customers better than competition.
Clear communication at all the levels and relevant organizational structure.
Marketing Orientation and Business Performance: It is a prime responsibility to identify,
understand the needs,sales and promotion efforts, of the customer
Marketing Tasks:
Segmentation:It is a process of clubbing together similar customers in a group, so that they can
be served by a marketing mix specially designed for that group or segment.
Target Market: It consists of many segments depending on the resources and capabilities of the
company.
3. Positioning: Positioning is the process of creating a distinct offer and communicating it to the
customers. Positioning is created by designing the market mix for a particular target market but is
different from marketing mixes of other providers.
Marketing Mix: 4Ps ofMarketing
Product
Place
Price
Promotion
Characteristics ofeffective marketing mix:
It should match the customer needs.
It is a source of competitive advantage ( providing more than competition)
There should be around a consistent theme(attributes)
Provide high quality for low prices.
Criticism ofthe 4Ps
It oversimplifies the realities of the market
The bond between the buyer and seller is for a long term and is so strong that it is
difficult for out-suppliers to come and start a new product
4Ps should be 6Ps where people and processes can be incorporated in product part
Marketing in Modern Context:
The Service Concept: It accounts for taste durability, choice, price, experience why would the
customer want to own the product. It talks about trials, benefits, fewer prices, more applicable
ideas and more technology.
The Experience Concept: It relates to emotional, physical, intellectual level, spiritual level. It is
a after –affect of a successfulservice. It is like purchasing a memorabilia.
Strategic Planning : It relates to planning in various output levels like Finance, Human
Resources,Information Technology, Marketing
Methodologies:
STP process:
Situation: evaluate current situation
Target: Define Goals and Objectives
Path: Route to success.
Or, Draw-See-Think
Draw: Desired end state.
. See: Today’s situation?
Think: Specific actions needed.
4. Situational analysis: Analysis of the current internal and externalenvironment of the company
Mission statement and Vision Statement: Mission Statement is a one line statement underlining
goal and the objective of the company.
Vision statement is the more detailed futuristic outlook of the company and underlying strategies
in the time of failures and risk.
Features ofmission statement:
Clarity
No Confusion
Realistic Aspirations
Bound to values, culture and time.
Strategies fail because:
Failure to define end states
Incomplete SWOT
Incapability, lack of creativity
Poor fit of internal and external environment.
Some limitations ofStrategic Planning: They are due to commitment (if commitment at the
top of the organization fails and failing the executive powers of the organization), control(misuse
of strategic planning), objectivity( It does not favor intuition), politics(It may be a cause of
problem).
Avoiding these limitations:
With the help of Opportunistic Planning
Participation
Creativity
Flexibility