The document provides 10 tips for charities to make the most of social media. The tips include thinking about your target audience and where they spend time online, establishing a presence on relevant social networks, posting appropriate and engaging content regularly to build trust and spread awareness of your cause, using your website as a hub and social media to drive people back to it for donations or signups, and always responding to messages and comments to build relationships and encourage participation. The overall recommendations are to understand your audience, actively engage within relevant social communities, and maintain a consistent presence through high-quality and frequent posting.