Arts Summit: New Arts Leaders and Nonprofits in a time of social mediaBeth Kanter
The document discusses best practices for nonprofits using social media. It recommends that nonprofits first assess their audience and objectives before engaging in social media. When using social media, nonprofits should focus on building relationships, providing rewards and cultivating reciprocity. The document also emphasizes using stories, humor and creating a sense of urgency to engage supporters through social media fundraising campaigns.
This our standard presentation for helping executive teams understand the rise and influence of social media. We discuss the conditions that created social media, various tools, then dive in to the 4 C's of successful social media implementaiton - Culture, Content, Conversations, and Conversions. Available as a keynote or a workshop.
Dayton Children's engaged in social media like Facebook and Twitter to share patient stories, health tips, and build relationships with customers to increase advocacy and referrals. Their social media presence helped a video of a boy making a snowman in the hospital go viral. They recommend that healthcare organizations listen first in social media, have a plan and commitment to participate, and use it to improve customer service and position themselves as experts.
Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Lon...VolunteerMatch
With 80 million Millennials coming of age today, there are a multitude of options to leverage their passion, tech-savviness and entrepreneurial spirit to help support your cause. In many ways, the Millennial generation holds the keys to the future of your nonprofit.
Do you know how your organization can engage these Millennials, not just for a day or for one campaign, but as dedicated supporters for life?
For the August 2013 Nonprofit Insights webinar, Kari Dunn Saratovksy and Derrick Feldmann, co-authors of the new book "Cause for Change: The Why and How of Nonprofit Millennial Engagement," joined VolunteerMatch. Kari and Derrick provided insight into what makes Millennials different from previous generations – and how they are the same. They shared big-picture strategies for building long-term relationships with Millennials, as well as concrete, actionable tips for engaging them as volunteers, donors, board members and even employees.
By Idealware—People “like” you, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how you can move constituents up a ladder of engagement from a simple “like” to actually get them to do something for your organization. Ask a question, attend an event, volunteer and yes, even donate—it’s possible to get your constituents to do all of these things as a result of social media actions, but it’s not easy. Armed with case studies, industry research and plain old common sense and experience, we’ll work together to recalibrate your social media mindset in order to provide more value and cultivate a deeper commitment.
How to Leverage Social Media & New Technology for Fundraisingkhembrough
This presentation was given at the Association of Fundraising Professionals West Florida Chapter meeting in April 2011. For the full version of Chris's part of the presentation (Tips & Traps in Social Media) visit www.slideshare.net/cocodesign.
This document discusses how social media can be used for social good. It explains that organizations can build trust and engage people on social media by meeting them on their terms, responding to comments to build connections, and showing depth through their content. As people interact more, they begin to feel loyal to the brand, understand the organization's vision, and become potential advocates by sharing the organization's story. The key is using compelling content strategies like stories and actions that lead to real examples of change in order to turn engaged followers into ambassadors who spread the organization's message.
Bluegrass Social Media Preso For 2010 Nsmbillybooe
This presentation discusses how social media can impact businesses. It provides an overview of LinkedIn, including its growth and demographics. It notes how LinkedIn can be used to increase visibility, connections, search engine results and more. The presentation also outlines dos and don'ts for social media use, such as avoiding oversharing personal details or political views. It closes by emphasizing responding to feedback, connecting with audiences, and asking for help in developing a social media strategy.
Arts Summit: New Arts Leaders and Nonprofits in a time of social mediaBeth Kanter
The document discusses best practices for nonprofits using social media. It recommends that nonprofits first assess their audience and objectives before engaging in social media. When using social media, nonprofits should focus on building relationships, providing rewards and cultivating reciprocity. The document also emphasizes using stories, humor and creating a sense of urgency to engage supporters through social media fundraising campaigns.
This our standard presentation for helping executive teams understand the rise and influence of social media. We discuss the conditions that created social media, various tools, then dive in to the 4 C's of successful social media implementaiton - Culture, Content, Conversations, and Conversions. Available as a keynote or a workshop.
Dayton Children's engaged in social media like Facebook and Twitter to share patient stories, health tips, and build relationships with customers to increase advocacy and referrals. Their social media presence helped a video of a boy making a snowman in the hospital go viral. They recommend that healthcare organizations listen first in social media, have a plan and commitment to participate, and use it to improve customer service and position themselves as experts.
Nonprofit Insights: Why and How Nonprofits Can Engage Millennials for the Lon...VolunteerMatch
With 80 million Millennials coming of age today, there are a multitude of options to leverage their passion, tech-savviness and entrepreneurial spirit to help support your cause. In many ways, the Millennial generation holds the keys to the future of your nonprofit.
Do you know how your organization can engage these Millennials, not just for a day or for one campaign, but as dedicated supporters for life?
For the August 2013 Nonprofit Insights webinar, Kari Dunn Saratovksy and Derrick Feldmann, co-authors of the new book "Cause for Change: The Why and How of Nonprofit Millennial Engagement," joined VolunteerMatch. Kari and Derrick provided insight into what makes Millennials different from previous generations – and how they are the same. They shared big-picture strategies for building long-term relationships with Millennials, as well as concrete, actionable tips for engaging them as volunteers, donors, board members and even employees.
By Idealware—People “like” you, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how you can move constituents up a ladder of engagement from a simple “like” to actually get them to do something for your organization. Ask a question, attend an event, volunteer and yes, even donate—it’s possible to get your constituents to do all of these things as a result of social media actions, but it’s not easy. Armed with case studies, industry research and plain old common sense and experience, we’ll work together to recalibrate your social media mindset in order to provide more value and cultivate a deeper commitment.
How to Leverage Social Media & New Technology for Fundraisingkhembrough
This presentation was given at the Association of Fundraising Professionals West Florida Chapter meeting in April 2011. For the full version of Chris's part of the presentation (Tips & Traps in Social Media) visit www.slideshare.net/cocodesign.
This document discusses how social media can be used for social good. It explains that organizations can build trust and engage people on social media by meeting them on their terms, responding to comments to build connections, and showing depth through their content. As people interact more, they begin to feel loyal to the brand, understand the organization's vision, and become potential advocates by sharing the organization's story. The key is using compelling content strategies like stories and actions that lead to real examples of change in order to turn engaged followers into ambassadors who spread the organization's message.
Bluegrass Social Media Preso For 2010 Nsmbillybooe
This presentation discusses how social media can impact businesses. It provides an overview of LinkedIn, including its growth and demographics. It notes how LinkedIn can be used to increase visibility, connections, search engine results and more. The presentation also outlines dos and don'ts for social media use, such as avoiding oversharing personal details or political views. It closes by emphasizing responding to feedback, connecting with audiences, and asking for help in developing a social media strategy.
The document discusses the basics of social marketing and provides tips for using various social media channels effectively. It emphasizes that social media is about people, not technology. The 70-20-10 rule is presented for sharing content on different channels, with 70% being resources, 20% engagement, and 10% self-promotion. Best practices are outlined for platforms like Facebook, Twitter, YouTube, LinkedIn and setting an overall social media strategy with objectives, channels and metrics.
This Facebook strategy workshop was shared at a Nonprofit Resource Center workshop at the Womens Resource Center of Manatee County. Presented by Susie Bowie and Suzanne Dameron. Thanks to everyone who joined us!
This is a presentation that I gave for Texas Wesleyan University's 3PR program, a pre-professional program for students interested in becoming doctors, lawyers, dentists and ministers. I've also included a link to tips on Power Networking from Barbara Gibson, international president of the International Association of Business Communicators.
This document provides guidance on using social media effectively for business purposes. It discusses that social media involves sharing content, opinions, and perspectives through online technologies. It advises developing relationships with people using these technologies rather than focusing on the technologies themselves. It also provides six actions to take, including getting planning, listening, involving others internally and externally, sharing content while building reputation and trust, focusing efforts in targeted areas, and integrating social media with other online and offline channels. The overall message is to use social media to support business strategies and goals rather than letting the technologies dictate the strategy.
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...SocialMedia.org
In her Brands-Only Summit presentation, Johnson & Johnson’s Director of Corporate Communications – Social Media, Devon Eyer, shares how the company is developing an influencer strategy to drive corporate reputation.
She explains her process for finding the right influencers and the long-term strategy for turning them into brand advocates.
Taking Online Relationships Offline and Offline Relationships Online, presented at the Alabama Social Media Association on June 25, 2013.
For more, visit http://alsocme.com.
Do you want to be the first candidate considered for your dream job?
It's time to implement a self-marketing campaign. 3 words that are vital to this campaign are 'know, like and trust'. Once you understand and implement these 3 words, your career success is in your hands!
Our latest infographic covers 7 tips to help you master your career and to become the go-to candidate in your field!
1) The document provides advice for effective business networking strategies. It recommends connecting with event organizers and attendees on social media before events to start building relationships.
2) At events, the advice is to relax, ask questions about others, and avoid selling initially. Get business cards but focus on collecting information, not just distributing your own card.
3) After events, the strategy is to follow up on social media, send promised information to contacts, and work to deepen relationships over time through continued connection.
This document discusses the importance of networking. It emphasizes that networking is about who knows you and what you can do, not just who you know. Effective networking involves positioning yourself as influential, maintaining an online portfolio, attending events and opportunities to meet others in your field, and having networking materials like cards ready. The benefits of networking include career and experience opportunities as well as staying knowledgeable and gaining a competitive edge.
The document discusses social media marketing and strategies for using platforms like Twitter, Facebook, blogs and YouTube. It addresses common fears around social media use and notes that it is similar to real life interactions. The presentation provides tips for beginner and intermediate level social media strategies, including setting up company pages, securing URLs, sharing good content, monitoring, and joining discussions. It also lists types of users that are active on Twitter and provides resources for further social media guidance.
Professional Online Networking and Community BuildingBeth Kanter
The document discusses how social networks and the online social graph are changing how nonprofits engage with supporters. It defines the online social graph as the map of connections between people on the internet. It argues that nonprofit development officers will need to focus on being connected to supporters online, rather than just knowing people personally. Community managers will need skills like listening, engagement, and network weaving to leverage social networks and help nonprofits work beyond internal boundaries. Examples are given of how monitoring social media and engaging with supporters online can help nonprofits build relationships and increase fan growth over time.
Social Media a perfect way to attract donors; social platforms are FREE to use! With a basic understanding, you can learn how to find and engage your donors. It's time to embrace change!
The document discusses best practices for using social media and e-giving for nonprofit organizations. It provides examples of how charities have used social media successfully for event fundraising, online promotion, and exposing programs and services. Specific lessons from a campaign called "To Mama with Love" are outlined that raised over $150,000. The document concludes by offering advice on getting started with social media and provides references for further information.
4-Step Messaging Formula for Fundraising SuccessNetwork for Good
Having trouble putting together a compelling appeal for your fundraising campaign? This session offers a brainstorming process that will help you answer the four critical questions for any fundraising appeal. Attend this session to:
— Understand why donors give
— Find out what you must include in your appeals to inspire giving
— Learn how to apply the messaging formula for fundraising appeals
The document summarizes a presentation by Beth Kanter on how nonprofits can successfully use social media. Some key points from nonprofits that have succeeded include assessing your audience, setting objectives, being transparent, dedicating staff roles, experimenting, and emphasizing personal stories and relationship building. Specific strategies discussed are using humor and making campaigns fun, engaging supporters through contests with a sense of urgency and competition, and thanking supporters creatively.
This document discusses how nonprofits can use social media for marketing and fundraising. It outlines various social media platforms like Facebook, YouTube, and blogs that nonprofits can use to engage supporters and raise money. Case studies show how Amnesty International and students raised over $300,000 for charity through social networks. The document provides tips for nonprofits on creating an online community presence and using videos, email lists, and blogs in an integrated social media campaign.
Rebecca Krause-Hardie and Jennifer Edwards gave a presentation on using social media for fundraising and development. They discussed how to build social capital through online conversations and relationships. They provided tips for creating engaging content and highlighted case studies of nonprofit fundraising through social platforms. The presenters emphasized listening first before engaging online, being transparent and authentic, and that ROI from social media takes time through organizational learning and engagement.
Suncorp The Truth about Social Media for Business v1Bluewire Media
The document discusses the effectiveness of social media for business. It provides examples of how businesses have seen increases in referrals, visitors, and sales through engaging on various social media platforms like Facebook, Twitter, blogs, email and YouTube. The document also provides tips for businesses to get started with social media including setting up pages, securing URLs, publishing content, watching and engaging with others, and designating social media responsibilities.
The document discusses using technology to track engagement and build relationships between organizations and constituents. It presents an engagement pyramid with different levels from followers to leaders. It also provides examples of how one organization used targeted outreach and cultivation to acquire 1800 new supporters for their climate change work and move many to higher levels of engagement. Breakout groups are asked to discuss strategies for engaging constituents at different levels of the pyramid.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
The document discusses several important aspects of developing and managing an organization, including the importance of excellence, planning, passion, selecting the right people and talent, focusing on outcomes, evaluating performance, maintaining focus on core goals, avoiding common pitfalls, and effectively conducting meetings. It emphasizes selecting people based on talent over just experience, defining clear expectations and outcomes, focusing on strengths, and regularly evaluating progress towards goals.
MobileYouth - June 2011 - Use of mobile for awareness and engagement@UNICEFDigital
Graham Brown delivers a presentation for @UNICEFdigital's 2nd webinar, focusing on our organization can better harness mobile technology for awareness and engagement.
The document discusses the basics of social marketing and provides tips for using various social media channels effectively. It emphasizes that social media is about people, not technology. The 70-20-10 rule is presented for sharing content on different channels, with 70% being resources, 20% engagement, and 10% self-promotion. Best practices are outlined for platforms like Facebook, Twitter, YouTube, LinkedIn and setting an overall social media strategy with objectives, channels and metrics.
This Facebook strategy workshop was shared at a Nonprofit Resource Center workshop at the Womens Resource Center of Manatee County. Presented by Susie Bowie and Suzanne Dameron. Thanks to everyone who joined us!
This is a presentation that I gave for Texas Wesleyan University's 3PR program, a pre-professional program for students interested in becoming doctors, lawyers, dentists and ministers. I've also included a link to tips on Power Networking from Barbara Gibson, international president of the International Association of Business Communicators.
This document provides guidance on using social media effectively for business purposes. It discusses that social media involves sharing content, opinions, and perspectives through online technologies. It advises developing relationships with people using these technologies rather than focusing on the technologies themselves. It also provides six actions to take, including getting planning, listening, involving others internally and externally, sharing content while building reputation and trust, focusing efforts in targeted areas, and integrating social media with other online and offline channels. The overall message is to use social media to support business strategies and goals rather than letting the technologies dictate the strategy.
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...SocialMedia.org
In her Brands-Only Summit presentation, Johnson & Johnson’s Director of Corporate Communications – Social Media, Devon Eyer, shares how the company is developing an influencer strategy to drive corporate reputation.
She explains her process for finding the right influencers and the long-term strategy for turning them into brand advocates.
Taking Online Relationships Offline and Offline Relationships Online, presented at the Alabama Social Media Association on June 25, 2013.
For more, visit http://alsocme.com.
Do you want to be the first candidate considered for your dream job?
It's time to implement a self-marketing campaign. 3 words that are vital to this campaign are 'know, like and trust'. Once you understand and implement these 3 words, your career success is in your hands!
Our latest infographic covers 7 tips to help you master your career and to become the go-to candidate in your field!
1) The document provides advice for effective business networking strategies. It recommends connecting with event organizers and attendees on social media before events to start building relationships.
2) At events, the advice is to relax, ask questions about others, and avoid selling initially. Get business cards but focus on collecting information, not just distributing your own card.
3) After events, the strategy is to follow up on social media, send promised information to contacts, and work to deepen relationships over time through continued connection.
This document discusses the importance of networking. It emphasizes that networking is about who knows you and what you can do, not just who you know. Effective networking involves positioning yourself as influential, maintaining an online portfolio, attending events and opportunities to meet others in your field, and having networking materials like cards ready. The benefits of networking include career and experience opportunities as well as staying knowledgeable and gaining a competitive edge.
The document discusses social media marketing and strategies for using platforms like Twitter, Facebook, blogs and YouTube. It addresses common fears around social media use and notes that it is similar to real life interactions. The presentation provides tips for beginner and intermediate level social media strategies, including setting up company pages, securing URLs, sharing good content, monitoring, and joining discussions. It also lists types of users that are active on Twitter and provides resources for further social media guidance.
Professional Online Networking and Community BuildingBeth Kanter
The document discusses how social networks and the online social graph are changing how nonprofits engage with supporters. It defines the online social graph as the map of connections between people on the internet. It argues that nonprofit development officers will need to focus on being connected to supporters online, rather than just knowing people personally. Community managers will need skills like listening, engagement, and network weaving to leverage social networks and help nonprofits work beyond internal boundaries. Examples are given of how monitoring social media and engaging with supporters online can help nonprofits build relationships and increase fan growth over time.
Social Media a perfect way to attract donors; social platforms are FREE to use! With a basic understanding, you can learn how to find and engage your donors. It's time to embrace change!
The document discusses best practices for using social media and e-giving for nonprofit organizations. It provides examples of how charities have used social media successfully for event fundraising, online promotion, and exposing programs and services. Specific lessons from a campaign called "To Mama with Love" are outlined that raised over $150,000. The document concludes by offering advice on getting started with social media and provides references for further information.
4-Step Messaging Formula for Fundraising SuccessNetwork for Good
Having trouble putting together a compelling appeal for your fundraising campaign? This session offers a brainstorming process that will help you answer the four critical questions for any fundraising appeal. Attend this session to:
— Understand why donors give
— Find out what you must include in your appeals to inspire giving
— Learn how to apply the messaging formula for fundraising appeals
The document summarizes a presentation by Beth Kanter on how nonprofits can successfully use social media. Some key points from nonprofits that have succeeded include assessing your audience, setting objectives, being transparent, dedicating staff roles, experimenting, and emphasizing personal stories and relationship building. Specific strategies discussed are using humor and making campaigns fun, engaging supporters through contests with a sense of urgency and competition, and thanking supporters creatively.
This document discusses how nonprofits can use social media for marketing and fundraising. It outlines various social media platforms like Facebook, YouTube, and blogs that nonprofits can use to engage supporters and raise money. Case studies show how Amnesty International and students raised over $300,000 for charity through social networks. The document provides tips for nonprofits on creating an online community presence and using videos, email lists, and blogs in an integrated social media campaign.
Rebecca Krause-Hardie and Jennifer Edwards gave a presentation on using social media for fundraising and development. They discussed how to build social capital through online conversations and relationships. They provided tips for creating engaging content and highlighted case studies of nonprofit fundraising through social platforms. The presenters emphasized listening first before engaging online, being transparent and authentic, and that ROI from social media takes time through organizational learning and engagement.
Suncorp The Truth about Social Media for Business v1Bluewire Media
The document discusses the effectiveness of social media for business. It provides examples of how businesses have seen increases in referrals, visitors, and sales through engaging on various social media platforms like Facebook, Twitter, blogs, email and YouTube. The document also provides tips for businesses to get started with social media including setting up pages, securing URLs, publishing content, watching and engaging with others, and designating social media responsibilities.
The document discusses using technology to track engagement and build relationships between organizations and constituents. It presents an engagement pyramid with different levels from followers to leaders. It also provides examples of how one organization used targeted outreach and cultivation to acquire 1800 new supporters for their climate change work and move many to higher levels of engagement. Breakout groups are asked to discuss strategies for engaging constituents at different levels of the pyramid.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
The document discusses several important aspects of developing and managing an organization, including the importance of excellence, planning, passion, selecting the right people and talent, focusing on outcomes, evaluating performance, maintaining focus on core goals, avoiding common pitfalls, and effectively conducting meetings. It emphasizes selecting people based on talent over just experience, defining clear expectations and outcomes, focusing on strengths, and regularly evaluating progress towards goals.
MobileYouth - June 2011 - Use of mobile for awareness and engagement@UNICEFDigital
Graham Brown delivers a presentation for @UNICEFdigital's 2nd webinar, focusing on our organization can better harness mobile technology for awareness and engagement.
UNICEF Brazil - May 2011 - Opportunities for youth engagement@UNICEFDigital
UNICEF Brazil and Digital Media: New Opportunities for Youth Engagement. Presented at @UNICEFdigital's 1st webinar on May 24th, 2011
Created by: Estela Caparelli; Ludmilla Palazzo
UNICEF Netherlands - June 2011 - The use of mobile for the malnutrition campaign@UNICEFDigital
This document summarizes UNICEF Netherlands' mobile campaign to address malnutrition. The campaign aimed to raise awareness of malnutrition among a large, younger audience and motivate them to donate by text message. UNICEF partnered with major TV and radio stations who promoted the campaign and call to action. Over 260,000 text messages were received, generating 193,000 new leads. The campaign successfully increased awareness of malnutrition and engaged over 200,000 people to take action through a simple mobile donation. Combining free publicity through celebrities and paid media placements reached a wide audience and motivated text donations.
Unicef new york october 2011 - digital citizenship & safety project@UNICEFDigital
The document outlines a 3 part plan for data collection, campaign mobilization, and policy advocacy regarding safe and optimal use of information technologies. Quantitative and qualitative surveys with over 25,000 respondents in South Africa focused on access, use, and safety risks to understand digital behavior when connecting to MXit. Results were analyzed using both open-ended and closed-ended questions to measure categorical and quantity variables.
A escola Razão de Viver é uma instituição educacional especializada. Ela oferece educação para estudantes com necessidades especiais. Seu objetivo é prover aprendizado e apoio para que todos os alunos possam desenvolver suas capacidades.
Medellín is a beautiful, friendly city in Colombia with great weather and people. The document recommends visiting popular sites like Pueblito Paisa and the subway, which are inexpensive. It suggests wearing tennis shoes at Pueblito Paisa to walk around and bringing a camera to remember the holiday. Some activities mentioned include eating local food, visiting parks, seeing Christmas lights in December, and riding the beautiful, modern subway system. Overall, the document portrays Medellín as a great place for an affordable holiday.
Medellin is a city friendly and nice. The weather is a little hot and has many important and beautiful places to visit.
This place is in Colombia and is the capital of Antioquia department.
I like it because the people of Antioquia are very funny and friendly and the food is very delicious.
Marcela Jiménez.
UNICEF Nepal - June 2011 - SMS campaign in Nepal@UNICEFDigital
This document summarizes Nepal's SMS Initiative which uses radio broadcasts and SMS to share information with rural populations. Key details include:
- Nepal has a large rural population with limited internet access but high mobile phone ownership
- The SMS 4400 program allows listeners to text questions which are answered on air, growing a database of 24,500 mobile numbers
- In 14 months the program has received over 200,000 SMS texts and covered 59 topics related to health, protection, and policy planning.
4 Expert Presentations: How to Harness Videos for Your Brand@UNICEFDigital
This document provides an overview of online video trends presented by Dan Piech from comScore. Some key points:
- Over 101 million people in the US watch over 1.3 billion online videos per month. Online video viewership has grown 706% since 2006.
- Popular online videos include comedy, music videos, and movie/TV clips. YouTube is the dominant online video platform.
- The online video advertising market has grown rapidly, increasing over 300% from 2006 to 2010. Video is now the fastest growing online ad format.
- Both men and women watch online video, but men account for over 60% of video views and time spent watching due to higher consumption levels. Wealth
This document provides an overview of several projects led by UNICEF's Youth Section to empower youth and promote their participation. It describes initiatives using traditional and new media like social networks, SMS, and digital mapping. Projects highlighted include Voices of Youth, an online platform for youth to discuss issues; Connecting Classrooms, linking classrooms globally; and Unite for Climate, a campaign engaging youth on climate change. The goal is to ensure UNICEF remains relevant for new generations by advocating for youth education, awareness, and capacity building using the latest communication tools.
Sue Fidler - 10 top tips for Social NetworkingSue Fidler Ltd
The document provides 10 tips for charities to make the most of social media. The tips include thinking about your target audience and where they spend time online, establishing a presence on relevant social networks, posting appropriate and engaging content regularly to build trust and spread awareness of your cause, using your website as a hub and social media to drive people back to it for donations or signups, and always responding to messages and comments to build relationships and encourage participation. The overall recommendations are to understand your audience, actively engage within relevant social communities, and maintain a consistent presence through high-quality and frequent posting.
The document provides guidance on how charities can use social media to engage young people. It discusses which social media platforms are popular among different age groups, the importance of being present on platforms where the target audience spends time, and tips for using social media appropriately and effectively for nonprofit engagement. These tips include starting by using the tools personally, listening to audience conversations, driving traffic to the organization's website, being friendly and keeping content fresh, responding to messages and comments, and monitoring efforts. Resources for volunteering, safety, and social media monitoring are also listed.
How Nonprofits Can Harness the Power of Social MediaJulia Campbell
Social media has become an important tool for nonprofits to connect with supporters and raise awareness of their causes. The document provides guidance on developing an effective social media strategy, including establishing goals and metrics, organizing profiles and content, creating policies, and understanding different platforms like Facebook, Twitter, and LinkedIn. It emphasizes starting small, being authentic and consistent in posting, and continually measuring results to improve engagement over time.
American Fundraising Professionals Sierra NV ChapterTodd Felts
A presentation on April 20 to the American Fundraising Professionals Sierra NV Chapter by Todd Felts, an assistant professor at the University of Nevada, Reno.
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...Dan Cohen
Five Social Media steps to take right now for your non-profit organization
Program sponsored by CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department
This document discusses the relationship between social media and humans using the metaphor of a spider (spidey) and its web. It describes how social media helps connect people but can also be distracting and cause confusion. It then outlines Spidey's motivations for weaving its web as making its presence known, engaging others, catching prey, and proving its existence. Finally, it discusses five fundamentals of social media marketing that help Spidey: others spreading positive messages; providing a good customer experience; gaining permission from followers; listening and responding to others; and maintaining a long-term commitment to building relationships.
The document provides 11 steps for successful social networking and 6 things to avoid. The key steps are to listen first, share content in social spaces, define desired outcomes and goals, decide if social networking can help achieve goals, borrow tools from social networks, find passionate supporters, think like the Marine Corps by focusing on a few super supporters, start small and simple, have a social media policy, measure results, and plug supporters into your website. Things to avoid include trying to control conversations, having an unstructured wild west approach, only focusing on money, failing to set goals, and quitting when mistakes happen.
Part 3 of 4 - The big 5 social media tools - Part of UC Berekely Center for H...Dan Cohen
The document discusses five leading social media tools and provides tips for using them to engage audiences and share information. It recommends starting with LinkedIn, then using Twitter to share updates and build a following. It also suggests using Flickr and videos on sites like YouTube to share photos and videos. Building a website using WordPress is presented as another way to establish an online presence and engage with supporters. Tracking metrics from these channels can help measure engagement.
5 Steps to Creating a Simple Social Media PlanLaura Click
Creating a social media plan doesn’t have to be a herculean effort. Asking some simple questions can help you build a basic social media plan that will set you up for success.
Can it really be that simple?
Yes, I believe it can. And, I’ll show you how it works.
All it takes is five simple steps to get your social media efforts started off on the right foot.
Susie Bowie (Community Foundation of Sarasota County) and Tina Arnoldi (Coastal Community Foundation of South Carolina) designed and presented this fun and interactive session at the Council on Foundation's Fall Conference for Community Foundations in Charlotte, NC. Join the ride!
This presentation was given at the Community Foundations conference on 9/14/10. A lot of the information about social media strategy and ROI is useful for anyone.
Fear free emergency preparedness with social mediaDan Cohen
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
ROI: Using Social Media to Further Your Goals (DigitalNow 2010)Carie Lewis Carlson
The document discusses using social media to further organizational goals. It recommends having a presence on platforms where people engage, finding ways to involve existing and recruit new supporters through social media. It provides an overview of the Humane Society's social media strategy and networks, including Facebook, Twitter and online communities. It also offers tips for getting started with social media, such as focusing on one network, implementing analytics, and taking advantage of free programs.
This document discusses how YFU can benefit from using social media. It outlines the key benefits such as increased participation, expanding reach, and telling stories. It provides examples of popular social media platforms and how they can be used for branding, engagement, recruitment, and more. Finally, it offers tips for getting started including defining goals and audiences, researching platforms, listening to conversations, and measuring success through analytics. The overall message is that social media is about enabling conversations and inspiring people to feel ownership over the YFU brand.
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
The document provides tips for non-profits to amplify their impact and find influencers on social media. It recommends knowing your inspiration and core audience, growing relationships by allowing your audience to experience your impact through stories and updates, and providing targeted and relevant content to specific influencers. The presentation also includes examples of technology tools and resources for social media outreach and relationship building.
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Carie Lewis Carlson
Carie Lewis discusses how social media has revolutionized communication and how animal welfare organizations must adapt by having a presence on social media platforms where people engage. She provides strategies for establishing a social media presence, including staying on top of trends, training staff, measuring success, and listening. Smaller organizations can also benefit from having a social media presence by following hashtags and starting their own to engage with local communities.
Similar to Sue Fidler - May 2011 - Youth empowerment online (20)
9. A place to start: Who really likes us on our email supporter list? (who opens, clicks, forwards?) Are they in our social networks? Which ones? Will they post for us? Tweet for us? Can they get the message and drive more traffic? Who are these young people? Make friends with your “influencers”
23. 4) learn the etiquette… and earn their trust Sue Fidler
24. Check MideastYouth and their projects (http://www.mideastyouth.com/projects). Also, AYM (http://www.movements.org/) might have some useful pointers.
25. 1. Clearly say who you are. 2. Choose a good picture to suit the audience. 3. Don’t setup a profile on every network. 4. Own your subject. 5. Don’t be fake. 6. Be Available. 7. Be Transparent. 8. Write for the web. http://mashable.com Sue Fidler
26. 5) use your website a base.. to sign up, volunteer etc Sue Fidler
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30. 6) use social media as a tool to spread the word Sue Fidler
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32. Sue Fidler DONT FORGET: Ask people to join Ask people to tell their friends Give them feedback
43. 9) always respond – to messages, tweets, comments, mentions Sue Fidler
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45. Respond to everyoneno matter what the question or issue. Young people love having an actual person to connect to from an organization, and two-way communication is what makes social networks so successful.
46. Search Networks for people that are interested in you,then personally message them. The viral aspect of getting one young person involved who has hundreds of friends can be a huge payoff.Sue Fidler
47. 10) Monitor and evaluate are you meeting your objectives? Sue Fidler
48. The four I’s: Return on Insight: What you are getting back is learning about how young people feel about your organization and the issues you work on. Sometimes nonprofits don’t value this enough. Return on Interaction: How well you are engaging with people. Return on Investment: Are you converting young people into supporters? Examining conversions will help you learn how to do social media better and where to invest your time. Return on Impact: Track all the results online and on land. Beth Kanter Care2
49. Ask yourselves –What do we want to use social networking for? Who is your online community? What are they looking for? What tools suit the audience and purpose? How will you manage and monitor ongoing communications? Sue Fidler
50. Key Activities– Listen – find out what they are talking about Share – useful information they want Engage – in the conversations already going on Drive – traffic to your site to recruit Sue Fidler Respond – when they talk to or about you