SlideShare a Scribd company logo
Sue Fidler www.CharityeMail.co.uk www.suefidler.com [email_address] 07889 350 285
Sue Fidler EMAIL MARKETING
Sue Fidler
Sue Fidler
Sue Fidler
Sue Fidler Why? More than 70% of UK population have email Email is 99% unique
Sue Fidler Why? Great for fast communications,  - nearly all opens are within first 24rs Good for repeat/follow up messages Good reporting  –  who and what  Good for calls to action - campaigns and appeals Forward to a friend
From the invention of direct marketing back in the 1970s when the first databases  were developed the dream has been for fast, cheap, personalised marketing with instant reporting
Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sue Fidler
Sue Fidler DELIVERY and COMPLIANCE
Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sue Fidler Address Book Address Management/history/export/import Subscriptions Subscribes and unsubscribes – sign up form Bounces Hard (email not there) and Soft (unavailable) 2 part send HTML and Text versions Segmentation/ personalisation Add personal details/info, segment by data in address book or actions Auto replies Set up replies to sign up, unsubscribe and specific actions/data Templates Design, WYSIWYG, look and feel management Reports Open rate, Click throughs, bounces, unsubscribes HTML HTML email with WYSIWYG editor SPAM Avoid being  blacklisted  - SPF records, Sender ID, registered IP address Bandwidth Internet access being blocked IT Angry people…
Sue Fidler
Sue Fidler OUTLOOK Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X Bandwidth X IT X Fit for purpose X
Sue Fidler OUTLOOKIS BAD
Sue Fidler OUTLOOK In-House s/w Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X X Bandwidth X X IT X X Fit for purpose X X
Sue Fidler OUTLOOK In-House s/w ASP s/w Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X X Bandwidth X X IT X X Fit for purpose X X
Sue Fidler
Sue Fidler
Sue Fidler
Sue Fidler
Sue Fidler
Sue Fidler
Sue Fidler OUTLOOKIS BAD
Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sue Fidler
Sue Fidler
Sue Fidler
Sue Fidler
Sue Fidler
Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing
dM Ask Reminder Teaser
dM or email Ask EMAIL  Teaser EMAIL  Reminder dM Ask EMAIL  Teaser Online users open email before post
dM Ask EMAIL  Teaser EMAIL  Reminder Magazine Shop on website Email newsletter Above the line TV Story on website
Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],ASK THE AUDIENCE
Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],Sue Fidler
Resources - DPA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sue Fidler
Resources ,[object Object],Sue Fidler
Sue Fidler www.CharityeMail.co.uk www.suefidler.com [email_address] 07889 350 285

More Related Content

Similar to Email Marketing

Adma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David SmerdonAdma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David Smerdon
davidsmerdon
 
Email Marketing Presetation
Email Marketing PresetationEmail Marketing Presetation
Email Marketing Presetation
David Caruso
 
2016 Digital Summit Pre-Conference
2016 Digital Summit Pre-Conference2016 Digital Summit Pre-Conference
2016 Digital Summit Pre-Conference
Michael Barber
 
Michael Barber - Precon- Make Email Great Again — With an Actual Plan On How ...
Michael Barber - Precon- Make Email Great Again — With an Actual Plan On How ...Michael Barber - Precon- Make Email Great Again — With an Actual Plan On How ...
Michael Barber - Precon- Make Email Great Again — With an Actual Plan On How ...
Julia Grosman
 
Email marketing workshop
Email marketing workshopEmail marketing workshop
Email marketing workshop
Circulator
 
Vision 6 David Smerdon Pr & Email Final
Vision 6 David Smerdon Pr & Email FinalVision 6 David Smerdon Pr & Email Final
Vision 6 David Smerdon Pr & Email Final
davidsmerdon
 
Email Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt YouEmail Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt You
Eric Salerno
 
Email marketing
Email marketingEmail marketing
Email marketing
Rishab Gupta
 
Cookies GDPR CCPA CASL what Law Firm Marketers Need to Know to Comply
Cookies GDPR CCPA CASL what Law Firm Marketers Need to Know to ComplyCookies GDPR CCPA CASL what Law Firm Marketers Need to Know to Comply
Cookies GDPR CCPA CASL what Law Firm Marketers Need to Know to Comply
The National Law Review
 
Email & Real Estate
Email & Real EstateEmail & Real Estate
Email & Real Estate
davidsmerdon
 
Email Marketing Overview
Email Marketing OverviewEmail Marketing Overview
Email Marketing Overview
Infotrex Services Pvt. Ltd.
 
Eec slide workshop
Eec slide workshopEec slide workshop
Eec slide workshop
lanamcgilvray
 
Email Marketing: A Community of Hacks
Email Marketing: A Community of HacksEmail Marketing: A Community of Hacks
Email Marketing: A Community of Hacks
David James Group
 
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
BusinessAccelerator
 
Email Marketing Workshop Part 4: Let's Get Creative
Email Marketing Workshop Part 4: Let's Get CreativeEmail Marketing Workshop Part 4: Let's Get Creative
Email Marketing Workshop Part 4: Let's Get Creative
Vivastream
 
Email marketing 101
Email marketing 101Email marketing 101
Email marketing 101
Rethink Marketing
 
Three Hats Marketing Email Marketing Workshop
Three Hats Marketing   Email Marketing WorkshopThree Hats Marketing   Email Marketing Workshop
Three Hats Marketing Email Marketing Workshop
Chad
 
Email Marketing Workshop Part 5: Deliverability, Compliance and Trust
Email Marketing Workshop Part 5: Deliverability, Compliance and TrustEmail Marketing Workshop Part 5: Deliverability, Compliance and Trust
Email Marketing Workshop Part 5: Deliverability, Compliance and Trust
Vivastream
 
The Path to the Inbox Part 1
The Path to the Inbox Part 1The Path to the Inbox Part 1
The Path to the Inbox Part 1
Infusionsoft
 
Confused @ oi15
Confused @ oi15Confused @ oi15
Confused @ oi15
Online Influence
 

Similar to Email Marketing (20)

Adma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David SmerdonAdma 2009 Vision 6 David Smerdon
Adma 2009 Vision 6 David Smerdon
 
Email Marketing Presetation
Email Marketing PresetationEmail Marketing Presetation
Email Marketing Presetation
 
2016 Digital Summit Pre-Conference
2016 Digital Summit Pre-Conference2016 Digital Summit Pre-Conference
2016 Digital Summit Pre-Conference
 
Michael Barber - Precon- Make Email Great Again — With an Actual Plan On How ...
Michael Barber - Precon- Make Email Great Again — With an Actual Plan On How ...Michael Barber - Precon- Make Email Great Again — With an Actual Plan On How ...
Michael Barber - Precon- Make Email Great Again — With an Actual Plan On How ...
 
Email marketing workshop
Email marketing workshopEmail marketing workshop
Email marketing workshop
 
Vision 6 David Smerdon Pr & Email Final
Vision 6 David Smerdon Pr & Email FinalVision 6 David Smerdon Pr & Email Final
Vision 6 David Smerdon Pr & Email Final
 
Email Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt YouEmail Marketing What You Dont Know Can Hurt You
Email Marketing What You Dont Know Can Hurt You
 
Email marketing
Email marketingEmail marketing
Email marketing
 
Cookies GDPR CCPA CASL what Law Firm Marketers Need to Know to Comply
Cookies GDPR CCPA CASL what Law Firm Marketers Need to Know to ComplyCookies GDPR CCPA CASL what Law Firm Marketers Need to Know to Comply
Cookies GDPR CCPA CASL what Law Firm Marketers Need to Know to Comply
 
Email & Real Estate
Email & Real EstateEmail & Real Estate
Email & Real Estate
 
Email Marketing Overview
Email Marketing OverviewEmail Marketing Overview
Email Marketing Overview
 
Eec slide workshop
Eec slide workshopEec slide workshop
Eec slide workshop
 
Email Marketing: A Community of Hacks
Email Marketing: A Community of HacksEmail Marketing: A Community of Hacks
Email Marketing: A Community of Hacks
 
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
AmFam Teleconf 4 -- Marketing Tools Business Accelerator[1]
 
Email Marketing Workshop Part 4: Let's Get Creative
Email Marketing Workshop Part 4: Let's Get CreativeEmail Marketing Workshop Part 4: Let's Get Creative
Email Marketing Workshop Part 4: Let's Get Creative
 
Email marketing 101
Email marketing 101Email marketing 101
Email marketing 101
 
Three Hats Marketing Email Marketing Workshop
Three Hats Marketing   Email Marketing WorkshopThree Hats Marketing   Email Marketing Workshop
Three Hats Marketing Email Marketing Workshop
 
Email Marketing Workshop Part 5: Deliverability, Compliance and Trust
Email Marketing Workshop Part 5: Deliverability, Compliance and TrustEmail Marketing Workshop Part 5: Deliverability, Compliance and Trust
Email Marketing Workshop Part 5: Deliverability, Compliance and Trust
 
The Path to the Inbox Part 1
The Path to the Inbox Part 1The Path to the Inbox Part 1
The Path to the Inbox Part 1
 
Confused @ oi15
Confused @ oi15Confused @ oi15
Confused @ oi15
 

More from Sue Fidler Ltd

Creating a digital fundraising solution
Creating a digital fundraising solutionCreating a digital fundraising solution
Creating a digital fundraising solution
Sue Fidler Ltd
 
Social Media – Lotteries Council 2011
Social Media – Lotteries Council 2011Social Media – Lotteries Council 2011
Social Media – Lotteries Council 2011
Sue Fidler Ltd
 
Everything in the context of C21 marketing" LSBU lecture
Everything in the context of C21 marketing" LSBU lectureEverything in the context of C21 marketing" LSBU lecture
Everything in the context of C21 marketing" LSBU lecture
Sue Fidler Ltd
 
Social media surgery
Social media surgerySocial media surgery
Social media surgery
Sue Fidler Ltd
 
Social Networking for youth volunteering
Social Networking for youth volunteeringSocial Networking for youth volunteering
Social Networking for youth volunteering
Sue Fidler Ltd
 
Five pillars of online fundraising
Five pillars of online fundraisingFive pillars of online fundraising
Five pillars of online fundraising
Sue Fidler Ltd
 
Online Lotteries - Lotteries Council
Online Lotteries - Lotteries CouncilOnline Lotteries - Lotteries Council
Online Lotteries - Lotteries Council
Sue Fidler Ltd
 
Sue Fidler - 10 top tips for Social Networking
Sue Fidler - 10 top tips for Social NetworkingSue Fidler - 10 top tips for Social Networking
Sue Fidler - 10 top tips for Social Networking
Sue Fidler Ltd
 

More from Sue Fidler Ltd (8)

Creating a digital fundraising solution
Creating a digital fundraising solutionCreating a digital fundraising solution
Creating a digital fundraising solution
 
Social Media – Lotteries Council 2011
Social Media – Lotteries Council 2011Social Media – Lotteries Council 2011
Social Media – Lotteries Council 2011
 
Everything in the context of C21 marketing" LSBU lecture
Everything in the context of C21 marketing" LSBU lectureEverything in the context of C21 marketing" LSBU lecture
Everything in the context of C21 marketing" LSBU lecture
 
Social media surgery
Social media surgerySocial media surgery
Social media surgery
 
Social Networking for youth volunteering
Social Networking for youth volunteeringSocial Networking for youth volunteering
Social Networking for youth volunteering
 
Five pillars of online fundraising
Five pillars of online fundraisingFive pillars of online fundraising
Five pillars of online fundraising
 
Online Lotteries - Lotteries Council
Online Lotteries - Lotteries CouncilOnline Lotteries - Lotteries Council
Online Lotteries - Lotteries Council
 
Sue Fidler - 10 top tips for Social Networking
Sue Fidler - 10 top tips for Social NetworkingSue Fidler - 10 top tips for Social Networking
Sue Fidler - 10 top tips for Social Networking
 

Recently uploaded

Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
David Brossard
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems S.M.S.A.
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
IndexBug
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Kumud Singh
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfAI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
Techgropse Pvt.Ltd.
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
danishmna97
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 

Recently uploaded (20)

Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
 
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdfUni Systems Copilot event_05062024_C.Vlachos.pdf
Uni Systems Copilot event_05062024_C.Vlachos.pdf
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfAI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 

Email Marketing

  • 1. Sue Fidler www.CharityeMail.co.uk www.suefidler.com [email_address] 07889 350 285
  • 2. Sue Fidler EMAIL MARKETING
  • 6. Sue Fidler Why? More than 70% of UK population have email Email is 99% unique
  • 7. Sue Fidler Why? Great for fast communications, - nearly all opens are within first 24rs Good for repeat/follow up messages Good reporting – who and what Good for calls to action - campaigns and appeals Forward to a friend
  • 8. From the invention of direct marketing back in the 1970s when the first databases were developed the dream has been for fast, cheap, personalised marketing with instant reporting
  • 9.
  • 10.
  • 12. Sue Fidler DELIVERY and COMPLIANCE
  • 13.
  • 14. Sue Fidler Address Book Address Management/history/export/import Subscriptions Subscribes and unsubscribes – sign up form Bounces Hard (email not there) and Soft (unavailable) 2 part send HTML and Text versions Segmentation/ personalisation Add personal details/info, segment by data in address book or actions Auto replies Set up replies to sign up, unsubscribe and specific actions/data Templates Design, WYSIWYG, look and feel management Reports Open rate, Click throughs, bounces, unsubscribes HTML HTML email with WYSIWYG editor SPAM Avoid being blacklisted - SPF records, Sender ID, registered IP address Bandwidth Internet access being blocked IT Angry people…
  • 16. Sue Fidler OUTLOOK Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X Bandwidth X IT X Fit for purpose X
  • 18. Sue Fidler OUTLOOK In-House s/w Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X X Bandwidth X X IT X X Fit for purpose X X
  • 19. Sue Fidler OUTLOOK In-House s/w ASP s/w Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X X Bandwidth X X IT X X Fit for purpose X X
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 37.
  • 39. dM Ask Reminder Teaser
  • 40. dM or email Ask EMAIL Teaser EMAIL Reminder dM Ask EMAIL Teaser Online users open email before post
  • 41. dM Ask EMAIL Teaser EMAIL Reminder Magazine Shop on website Email newsletter Above the line TV Story on website
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. Sue Fidler www.CharityeMail.co.uk www.suefidler.com [email_address] 07889 350 285