1. I want to listen. How do I start? LBi’s Social Media Afternoon – Brussels, July 9th, 2009 Timothy Wyffels– Social Media Consultant

3. Where do I start?

4. Roadmap Monitor Listen Create, Share & Personalize Dialogue Find Brand Ambassadors Empower Engage

5. Monitor Are you part of the conversation? Off course you are! People are talking about your brand all over the web!

8. 2. Listen LISTEN before you speak, and become part of the community. Who is talking about my brand? What do they say about my brand?

10. 3. Create, Share & Personalize Facebook, twitter, linkedin, etc. are free so signup today! Add your picture and fill out your profile. Add a link to your site or blog where people can learn more about you. Start with friends, family and coworkers.

11. Facebook

12. More than 200 million active users on Facebook makes it the 5th largest country Bron: http://www.facebook.com/press/info.php?statistics

14. 1-to-1 public (comment)

16. Post interesting & original comments

17. Use an events page

18. Personalize - design a nice page

19. Twitter

21. 1-to-1 public (@replies)

24. 5. Find Brand Ambassadors

25. Tweet, retweet, retweet…

26. Influence Ripples

27. 6. Empower

30. IKEA pencils

31. 7. Engage

33. Dramatic Shift in Marketing Reality

34. Thank you !

35. Roadmap Monitor Listen Create, Share & Personalize Dialogue Find Brand Ambassadors Empower Engage

36. Thank You! LBi Belgium Vorstlaan 191 Bd du SouverainB-1140 Brussels Kortrijksesteenweg 1144 bus n B-9051 Sint-Denijs-Westrem www.lbigroup.be www.twitter.com/LBi_Belgium