Successful KFC & Cocacola

1. SUCCESSFUL
PRODUCTS/BRANDS
1. KFC
2. COCA COLA

2. Story of COLONEL
HARLAND SANDERS
THE FOUNDER OF KENTUCKY FRIED CHICKEN.
1. KFC

3. HISTORY OF KFC :
 KFC (Kentucky Fried Chicken) was established by Colonel Harland Sanders in 1952 in
Utah. He worked for many years in various fields with mixed success before starting
fast food chain KFC.
 Hee developed what he called his “Original Recipe” comprising of 11 herbs and spices
in July 1940. The same recipe is used for KFC restaurants chain. KFC headquarter
was established in Louisville, Kentucky in 1959.
 In 1952, Sanders franchised his secret recipe “Kentucky Fried Chicken” for the first
time, to Pete Harman of South Salt Lake, Utah, the operator of one of that city’s
largest restaurants. The franchise concept became successful.
 After the success of Pete Harman, several other restaurant owners franchised the
concept and paid Sanders $0.04 per chicken.

4.  After closing the North Corbin site, Sanders and his wife
Claudia opened a new restaurant and company headquarters
in Shelbyville in 1959.
 KFC was one of the first fast food chains to expand
internationally, opening outlets in Canada and later in the UK,
Mexico and Jamaica by the mid-1960s
 Colonel Sanders sold the company to John Y. Brown Jr. and Jack C.
Massey in 196, But Sanders continued his association with the
company as a salaried brand ambassador. Colonel Sanders died at
the age of 90 years in December 16, 1980.

5.  In Kfc’s franchise system, everything is documented and there are strict rules for
running the business. For example:
 The chicken must be cooked in a pressure cooker and left for 15 minutes
 The size of each of the chicken parts must at least 8 cm wide and weight 300
grams
 The chicken must be marinated overnight
 The age of the chicken must be between 60-70 days
 KFC is running successfully with its franchise in 123 countries as of 2015 and it is
the world’s second-largest restaurant chain .

6. GROWTH AND SUCCESS FACTORS OF
KFC
 KFC serves its customer fast, saving their time which encourages
consumer to come to its services again and again. Retention of customer
is higher in KFC and it is one of the major reasons behind the success of
KFC.
 Colonel Sanders knew the importance of pressure cooker only after few
weeks of its introduction. Pressure cooker makes it possible to boil the
liquid at higher temperature then normal boiling point.
 No other fast food company has unique taste of chicken that KFC has. KFC
is popular all around the globe for its taste.

7. 2. COCA COLA

8. HISTORY OF COCA-COLA
 Coca- cola is a carbonated soft drink manufactured by the
Coca -cola company.
 Originally marketed as temperance drink and intended to
patent medicine ,it was invented in the late 19th century by
John Stith Pemberton and was bought out by businessman
Griggs Candler.
 Ingredients-COCA leaves and COLA refers to Kola Nuts.

9. HISTORY
 Colonel John Pemberton who as wounded in
American Civil war and he was addicted to
morphine ,began a quest to find a substitute for
the problematic drug. In 1885 at Pemberton’s
French wine coca nerve tonic. Pemberton’s tonic
may have been inspired by the formidable success
of VIN MARIANI , a French corscian coca wine ,but
his recipe additionally include the African kola nut
which is a source of caffeine.
JOHN
PEMBERTON

10. VARIANTS OF COCA-COLA
 Caffeine free Coca - Cola.
 Coca - Cola Cherry.
 Coca - Cola Vanilla.
 Coca - Cola Raspberry.
 Coca - Cola Ginger.
 Coca – Cola Energy.
 Coca - Cola Cinnamon.
 And many Others….

11. LOGO DESIGN
The Coca – Cola logo was created by John Pemberton’s bookkeeper,
Frank Mason Robinson , in 1885 Robinson came up with the name
and chose the logo’s distinctive cursive script. The Writing style used
,known as Spencerian script was developed in the United States
during that period .Robinson also played a significant role in early
Coca –Cola advertising .His promotional suggestion to Pemberton
included giving away thousands of free drink coupons and plastering
the city of Atlanta with publicity banners and streetcar signs.

12. SOME SLOGANS OF COCA-COLA
 “Always The Real Thing”
 “Taste The Feeling”
 “Open Happiness.”
 “Say it with Coke.”
 “Coke khule toh baat chale”
 “Har Rishta Bola, Mere Naam ki Coca-Cola”
 “Piyo sar utha ke”
 “The Coke Side of Life”
 “Jo chahe ho jaye, Coca –Cola enjoy!”
And Many Others…..

13. WHY THIS PRODUCT IS SUCCESSFUL?
 Strong Brand Name.
 Local Marketing Strategies.
 Prices.
 Innovative Packing.
 Variants in Size and Flavours.
 Eye Catching position of Coca cola.
 Attractive advertisements.
 Top celebrities were as brand ambassadors

14. THANK YOU

15. MADE BY:
HITARTH PATEL
Contact- patelhitarth001@gmail.com