KFC

1. Welcome To
KFC
Presented by-
Yasin Arafat
ID-205 Semester-6th
Department Of BBA

2. Title
About Of KFC
 Kentucky Fried Chicken, more commonly known
by its initials KFC, is an American fast food
restaurant chain that specializes in fried chicken.
 Headquarter in Louisville, Kentucky,USA.
 It is the world's second-largest restaurant chain
(as measured by sales) after McDonald's.

3. History Of KFC
 KFC was founded by Colonel
Harland Sanders, an
entrepreneur who began
selling fried chicken from his
roadside restaurant.
 He discover his penchant
when he was nine.
 The first "Kentucky Fried
Chicken" franchise opened
in Utah in 1952

4. History Of KFC
 KFC recipe blends of 11
herbs and spices too the rest
of America in 1952 .
 By 70s’ , KFC reached to
Malaysia.
 KFC is known for its former
and current slogan "Finger
Lickin' Good", which was
replaced by "Nobody does
chicken like KFC" and "So
good" in the interim.

5. The Owner
 Since 2002, KFC has been owned wholly by as subsidiary of
Yum! Brands.
 The Key People of KFC----
David C. Novak (Yum! BrandsChairman and CEO)
Muktesh Pant (KFC CEO)
Roger Eaton (Yum! COO and KFC President)

7. Mission & Vision
Mission
To be leading integrated food service in ASIA consisting
quality product and excellent customers focus.
Vision
To maximize profit ,improve shareholder’s value,
sustain with growth year.

8. Target Market
Teen
Service
holder
Budget
Customer
FamilyKids

9. Quality Assurance
 The Attributes that stands for the quality excellence of KFC is
CHAMPS .
C-Cleanliness
H-Hospitality
A-Accuracy
M-Maintenance
P-Product Quality
S-Speed of Service

10. Promotion

11. Comparison

12. Thank
You