In non veg food industry how K F C was operating successfully,what are the strategies they adopting to attract the customers and differents promotional stratigeis followedto get market leader ship in food industry.

1. PRESENTATION
By
Gopi Piratla
Acharya Bangalore
Business School.

2. world wide fast food chicken restaurant
chain

3. COLONEL HARLAND SANDERS

5. HISTORY
 One man operation.
 Starts in 1930 by colonel Harland Sanders the founder of KFC
named as the
“Sanders Court & Cafe.’’
 In 1939 “Sanders Court & Cafe” was rebuilt named as KFC.
the first "Kentucky Fried Chicken" franchise opened in Utah in 1952.
KFC's original product is pressure fried chicken pieces, seasoned with
Sanders' recipe of 11 herbs and spices.

6. ABOUT COMPANY AND ITS BRANCHES
K F C has been a wholly owned
subsidiary of “YUM’’ brands
since 2002.
Which also owns PIZZA HUT and TACO BELL . Yum brand is also
THE WORLD LARGEST RESTAURENT COMPANY.
K F C now stretches world wide with more than 13000 restaurants in
more than 80 countries.

7. SEGMENTATION
TEENS
KIDS

8. SEGMENTATION
FAMILY BUDGET CUSTOMERS

9. KFC QUALITY ASSURANCE
Restaurant quality.
The main attributes for KFC restaurant excellence are “CHAMPS’’.
C-Cleanliness
H-Hospitality
A-Accuracy
M-Maintenance
P-Product quality
S-Speed of service

10. MAIN MOTTO OF KFC

11. PRODUCTS

12. PRODUCTS

13. OFFERS

14. OFFERS

15. ADVERTISEMENTS

16. THANK YOU