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  1. 2. <ul><li>The beginning </li></ul><ul><li>Short facts from the beginning till now </li></ul><ul><li>The song </li></ul><ul><li>Coke or cocaïne? </li></ul><ul><li>Coca-Cola and advertising </li></ul>
  2. 3. <ul><li>1886 </li></ul><ul><li>First year the Company sold about 9 glasses a day. </li></ul><ul><li>The first advertisement appears in the ‘Atlanta Journal’ </li></ul><ul><li>Frank Robinson suggest the name Coca Cola and pens the name in Spencerian script which still is used today. </li></ul><ul><li>1887 </li></ul><ul><li>Free drink coupons are distributed to encourage people to try Coca Cola </li></ul><ul><li>1891 </li></ul><ul><li>Coca Cola uses for the first time calendars and outside posters for advertising </li></ul>
  3. 4. <ul><li>1893 </li></ul><ul><li>The Coca Cola trademark is registered in the U.S patern office . </li></ul><ul><li>1894 </li></ul><ul><li>Coca Cola is first put into bottles in Vicksburg, Mississippi, by Joseph Biedenharn </li></ul><ul><li>1895 </li></ul><ul><li>Coca Cola is sold and consumed in every state and territory of the U.S </li></ul>1896 - The Coca Cola Company distributes branded urns en clocks <ul><li>1899 </li></ul><ul><li>Large scale of bottling begins in Chattanooga, Tennessee </li></ul><ul><li>1901 </li></ul><ul><li>The annual advertising budget for Coca Cola surpasses the $100.000 mark for the first time </li></ul>1904 - The first magazine ads for Coca-Cola appears in national consumer publications
  4. 5. <ul><li>1906 </li></ul><ul><li>Cuba, Canada and Panama become the first countries outside the U.S to bottle Coca Cola. </li></ul><ul><li>1912 </li></ul><ul><li>Copycat beverages try to capitalize on the succes of Coca-Cola </li></ul>1909 - Bottles of Coca-Cola are delivered by hors-drawn cariages <ul><li>1911 </li></ul><ul><li>The annual advertising budget for Coca Cola reaches the $1 million </li></ul><ul><li>1916 </li></ul><ul><li>The 6,5 ounce refillable glass contour bottle is introduced to distinguish Coca-Cola from competitors. </li></ul><ul><li>Though pattend in 1915, the contour bottle was introduced to the public in 1916 </li></ul>
  5. 6. <ul><li>1923 </li></ul><ul><li>The Coca-Cola sixpack is introduced , this system was purchased for encouraging people to bring Coca-Cola home. </li></ul><ul><li>1931 </li></ul><ul><li>The Coca-Cola Santa Clause created by Haddon Sundblom, first appears in advertising </li></ul>1925 - The first billboard from Coca-Cola appeared <ul><li>1928 </li></ul><ul><li>The IX Olympic games open in Amsterdam, and Coca-Cola has it’s first Olympics </li></ul><ul><li>1929 </li></ul><ul><li>The bell-shaped glass is adopted as the standard glass for serving Coca-Cola at Soda Fountains. </li></ul><ul><li>1935 </li></ul><ul><li>The first standaridized coin operated vending-machines are introduced </li></ul>
  6. 7. <ul><li>1941 </li></ul><ul><li>The elf-like Sprite is introduced to promote the word ‘Coke’ </li></ul><ul><li>1950 </li></ul><ul><li>Coca-Cola becomes the first-ever product that appears on TIME Magazine </li></ul>1947 - A new sleek look for the Coca-Cola fountain dispenser <ul><li>1958 </li></ul><ul><li>Coca-Cola is a welcome accompaniment to 1950s activities such as bowling, picnics etc. </li></ul><ul><li>1955 </li></ul><ul><li>The first King-size and Family-size bottles are introduced </li></ul>
  7. 8. <ul><li>1960 </li></ul><ul><li>The 12 ounce can is introduced </li></ul>1963 - TaB the company’s first Diet soft drink is introduced <ul><li>1961 </li></ul><ul><li>Sprite is introduced </li></ul><ul><li>1978 </li></ul><ul><li>Coca-Cola comes to China, the first packaged cold drink allowed in the country </li></ul>
  8. 9. <ul><li>1982 </li></ul><ul><li>Diet Coke is introduced </li></ul>1985 -Coca-Cola becomes the first drink appearing in space when an asstronaut tests the ‘Coca-Cola Space Can’ on board of the ‘Space Shuttle Challenger’ <ul><li>1961 </li></ul><ul><li>The Coca-Cola foundation, the company's first philanthropic arm in the U.S is established </li></ul><ul><li>1986 </li></ul><ul><li>Coca-Cola exists 100 years! </li></ul>
  9. 10. <ul><li>1990 </li></ul><ul><li>Coca-Cola is introduced in East Germany </li></ul>1991 - Coca-Cola introduces the first bottles made by partially recycled plastic 1996 - Coca Cola sponsors the Summer Olympic Games in hometown Atlanta. <ul><li>1993 </li></ul><ul><li>The Polar Bear makes his first appearance in an advertisement </li></ul>1998 - Coca-Cola extends its FIFA Partnership with a long term commitment to the Federation Internationale de Football association
  10. 11. 2002 - Coca Cola is one of the main sponsors of ‘American Idol’ <ul><li>2007 </li></ul><ul><li>The Company acquires Energy Drinks inc. </li></ul><ul><li>On May 24 A New WORLD of Coca-Cola opens in Atlanta, Georgia </li></ul><ul><li>2005 </li></ul><ul><li>Coca-Cola introduces the M5S ( The maginificant five bottles ) </li></ul><ul><li>Coca-Cola Zero is introduced </li></ul><ul><li>2008 </li></ul><ul><li>Coca-Cola is a main sponsor of the Presidential campaigns </li></ul>
  11. 12. 1886 - Drink Coca-Cola 1904 - Delicious and Refreshing 1905 - Coca-Cola Revives and Sustains 1906 - The Great National Temperance Beverage 1917 - Three Million a Day 1922 - Thirst Knows No Season 1923 - Enjoy Thirst 1924 - Refresh Yourself 1925 - Six Million a Day 1926 - It Had to Be Good to Get Where It Is 1927 - Pure as Sunlight 1927 - Around the Corner from Everywhere 1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine 1938 - The Best Friend Thirst Ever Had 1939 - Thirst Asks Nothing More 1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself 1948 - Where There's Coke There's Hospitality 1949 - Along the Highway to Anywhere 1952 - What You Want is a Coke 1956 - Coca-Cola... Makes Good Things Taste Better 1957 - Sign of Good Taste 1958 - The Cold, Crisp Taste of Coke 1959 - Be Really Refreshed 1963 - Things Go Better with Coke 1969 - It's the Real Thing 1971 - I'd Like to Buy the World a Coke (part of the &quot;It's the Real Thing&quot; campaign) 1975 - Look Up America 1976 - Coke Adds Life 1979 - Have a Coke and a Smile 1982 - Coke Is It! 1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic) 1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic) 1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola) 1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling 1988 - You Can't Beat the Feeling 1989 - Official Soft Drink of Summer 1990 - You Can't Beat the Real Thing 1993 - Always Coca-Cola 2000 - Coca-Cola. Enjoy 2001 - Life Tastes Good 2003 - Coca-Cola... Real 2005 - Make It Real 2006 - The Coke Side of Life