Dr. Karsanbhai Patel founded Nirma in 1969, mixing detergent ingredients in his backyard and selling door-to-door. Gradually Nirma became well-known for its affordable yet high-quality products. Today, Nirma has over 14,000 employees and annual revenue over Rs. 5,000 crore, serving customers across India with detergents and soaps. Nirma pioneered penetrative pricing and focused on lower income customers for many years before expanding to other market segments. Its widespread distribution network and memorable jingles have made Nirma a household name in India.
Nirma is an Indian company founded by Karsanbhai Patel based in Ahmedabad, Gujarat. It employs 14,000 people and has an annual turnover of 2500 crore rupees. The company's key products include soap, detergent, and salt. Nirma washing powder was very successful due to its labor-intensive and low-cost production process, speedy distribution channels, and extensive market network. However, Nirma soap failed because it was unable to innovate and capitalize on customers shifting to more aspirational brands.
Our company was founded in 1969 by Dr. Karsanbhai Patel. He started making detergent powder by hand in the backyard of his home. Today, Nirma has over 15,000 employees and annual turnover of over Rs. 3550 crores. It is one of the largest detergent brands in the world. Nirma provides quality products at affordable prices and has captured a large market share in India through innovative products and effective marketing strategies such as radio advertisements. Going forward, the company aims to expand its brands globally through joint ventures and launch new products.
Hindustan Lever Limited (HLL) was the market leader in the Indian detergent market. In the late 1960s and 1970s, Nirma emerged as a strong challenger offering cheaper detergents and gained significant market share. In response, HLL launched new brands like Wheel at lower prices and improved product quality and distribution to regain market share. While Nirma's growth slowed, Procter & Gamble entered India in the 1990s with the premium brand Ariel, forcing HLL to innovate and focus on different segments of the market to maintain its leadership position.
The document summarizes a business plan for a shoe laundry and repair service called Orchid Shoe Laundry. It will offer pickup and delivery of shoes for cleaning and repairs. The target market is businessmen and hotel/restaurant staff and guests who need convenient shoe care. Competitors include laundry services and cobblers. The business aims to differentiate itself through quick pickup/delivery and partnerships with hotels/restaurants. The marketing strategy discusses segmentation, positioning, and the marketing mix of product, price, promotion and place. Porter's five forces model and contingency planning are also summarized.
10 Tree - New Product Competition PresentationJenna Ducut
The new product competition for Global Marketing class enabled students to create a strategy consisting of North American company going global. The proposal included a profile of the destination market, a method of market entry, product, pricing, promotion and distribution strategies, as well as financial data to demonstrate project feasibility.
Nirma is an Indian conglomerate founded in 1969 that manufactures fast-moving consumer goods. It produces products like detergents, soaps, cosmetics, salt, soda ash and medical supplies. Started as a one-man operation by entrepreneur Karsanbhai Patel, Nirma now employs over 14,000 people and generates annual revenue of over $1 billion. Some of Nirma's most successful products include its flagship Nirma detergent, which sells over 800,000 tonnes annually, as well as its soap and salt. The company's vision is to provide better quality products and services that maximize customer value.
Dr. Karsanbhai Patel founded Nirma in 1969, mixing detergent ingredients in his backyard and selling door-to-door. Gradually Nirma became well-known for its affordable yet high-quality products. Today, Nirma has over 14,000 employees and annual revenue over Rs. 5,000 crore, serving customers across India with detergents and soaps. Nirma pioneered penetrative pricing and focused on lower income customers for many years before expanding to other market segments. Its widespread distribution network and memorable jingles have made Nirma a household name in India.
Nirma is an Indian company founded by Karsanbhai Patel based in Ahmedabad, Gujarat. It employs 14,000 people and has an annual turnover of 2500 crore rupees. The company's key products include soap, detergent, and salt. Nirma washing powder was very successful due to its labor-intensive and low-cost production process, speedy distribution channels, and extensive market network. However, Nirma soap failed because it was unable to innovate and capitalize on customers shifting to more aspirational brands.
Our company was founded in 1969 by Dr. Karsanbhai Patel. He started making detergent powder by hand in the backyard of his home. Today, Nirma has over 15,000 employees and annual turnover of over Rs. 3550 crores. It is one of the largest detergent brands in the world. Nirma provides quality products at affordable prices and has captured a large market share in India through innovative products and effective marketing strategies such as radio advertisements. Going forward, the company aims to expand its brands globally through joint ventures and launch new products.
Hindustan Lever Limited (HLL) was the market leader in the Indian detergent market. In the late 1960s and 1970s, Nirma emerged as a strong challenger offering cheaper detergents and gained significant market share. In response, HLL launched new brands like Wheel at lower prices and improved product quality and distribution to regain market share. While Nirma's growth slowed, Procter & Gamble entered India in the 1990s with the premium brand Ariel, forcing HLL to innovate and focus on different segments of the market to maintain its leadership position.
The document summarizes a business plan for a shoe laundry and repair service called Orchid Shoe Laundry. It will offer pickup and delivery of shoes for cleaning and repairs. The target market is businessmen and hotel/restaurant staff and guests who need convenient shoe care. Competitors include laundry services and cobblers. The business aims to differentiate itself through quick pickup/delivery and partnerships with hotels/restaurants. The marketing strategy discusses segmentation, positioning, and the marketing mix of product, price, promotion and place. Porter's five forces model and contingency planning are also summarized.
10 Tree - New Product Competition PresentationJenna Ducut
The new product competition for Global Marketing class enabled students to create a strategy consisting of North American company going global. The proposal included a profile of the destination market, a method of market entry, product, pricing, promotion and distribution strategies, as well as financial data to demonstrate project feasibility.
Nirma is an Indian conglomerate founded in 1969 that manufactures fast-moving consumer goods. It produces products like detergents, soaps, cosmetics, salt, soda ash and medical supplies. Started as a one-man operation by entrepreneur Karsanbhai Patel, Nirma now employs over 14,000 people and generates annual revenue of over $1 billion. Some of Nirma's most successful products include its flagship Nirma detergent, which sells over 800,000 tonnes annually, as well as its soap and salt. The company's vision is to provide better quality products and services that maximize customer value.
Factors Impacting NIRMA Marketing : A Success and Failure StoryDr. Mukunda S Medari
Nirma was initially very successful due to its low pricing compared to competitors like HLL. It established a large distribution network across India and used simple effective advertising. However, Nirma now faces challenges as the detergent and soap markets decline and competitors engage in aggressive pricing. To combat this, Nirma has expanded its product portfolio to include foods like edible salt, but continuing innovation will be needed to adapt to shifting customer preferences toward more aspirational brands.
Nirma started as a one-man operation in 1969 selling a low-cost detergent. It positioned itself against bigger brands by offering cheaper products that still delivered quality cleaning. Nirma grew rapidly due to its low prices, high-quality products, and direct distribution system. However, it faced threats from other big brands potentially copying its low-cost model. To maintain growth, Nirma's strategic plan was to diversify its product range, increase advertising, improve its premium brand image, and expand internationally through partnerships.
Nirma was launched in 1969 by Karsanbhai Patel and named after his daughter Nirupama. It started as a small, customer-focused company producing detergents and soaps to compete with established brands. Through producing affordable products widely available through multiple distribution channels, Nirma was able to gain a majority of the market share for toilet soap by 2000, growing from a one-man operation to a 17 billion rupee company within three decades. The company focuses on employee development, quality products, and customer satisfaction rather than price.
This presentation contain the whole journey of Nirma. Also, i add pictures to make it more attractive and help to memorize it when presenting it to audiences.
The document provides information about Nirma, an Indian detergent and personal care products company. It discusses Nirma's founding in 1969 by Karsanbhai Patel, who started the company as a sole proprietorship making detergent powder. It details Nirma's growth into one of the largest FMCG brands in India with a 38% market share in detergents and 20% share in soaps. The document also outlines Nirma's brand ambassador strategies, advertising campaigns and media strategies over the decades as it established itself as an affordable yet high-quality brand among Indian consumers.
The document provides details about the marketing program for a shoe cleaning company. It discusses the company's marketing overview, including its target market of students and workers in the local residential area. It then outlines the company's marketing strategies and budgets. The marketing strategies section includes sales forecasts, pricing details, promotional strategies using various online and offline methods, and placement near local residential and commercial areas. Budgets are discussed as being critical to the success of the marketing program and company.
Nirma is an Indian conglomerate based in Ahmedabad, Gujarat that manufactures soap, detergents, and other products. It was founded in 1969 by Karsanbhai Patel and has grown to over 15,000 employees and annual revenue of Rs. 3504 crores. The document provides an overview of Nirma's history and growth, key leaders, product lines including soaps and detergents, competitors, and a SWOT analysis. It describes Nirma's rise in India through affordable product prices and expanding offerings to target various consumer segments.
The document presents a SWOT analysis of Nirma Ltd. It outlines the company's strengths as its strong brand equity, long-term customer relationships, and wide distribution channels. Weaknesses include high interest burdens and lack of presence in premium segments. Opportunities lie in exports, acquisitions, and entering new categories. Threats come from multinational competitors and regional players. The analysis concludes Nirma has achieved success through strategic planning and understanding its SWOT over the past 40+ years.
The document summarizes the marketing plan for Nirma detergent powder. It discusses the detergent market overview, Nirma's brand history and past achievements as India's largest selling detergent brand. The objective of the new campaign is to reposition Nirma as a powerful stain remover. The target audience are housewives and working women aged 25-50 in tier 1 and 2 cities. The campaign will include teaser ads, print ads showing stain removal, a TV commercial, radio spots, and ambient ads using a magic pen and flash mobs. Media planning addresses rates for television, print, radio and mall activities.
This document provides an overview of Nirma Limited, an Indian FMCG company founded in 1969 and headquartered in Ahmedabad, India. It discusses the company's founder Karsanbhai Patel, key financial details such as 15,000 employees and annual revenue of Rs. 3504 crores in 2011. The history section describes how Nirma detergent was launched at a low price of Rs. 3.50 per kg and became India's most popular detergent brand by 1985 through strong distribution and market penetration. Major plants and products including Nirma washing powder are also summarized.
Nirma is an Indian conglomerate based in Ahmedabad that manufactures household and personal care products. It started as a small, one-man operation in 1969 and has since grown significantly. Nirma primarily targets lower-income, rural consumers in India with affordable products. It has over 15,000 employees and annual revenue over Rs. 3,550 crores. Nirma utilizes a large distribution network of over 2,000 distributors and 400,000 retailers to ensure wide availability across India. The company's marketing strategy has focused on quality products at low prices, along with impactful advertising campaigns featuring memorable jingles to promote brand awareness and appeal to target audiences.
This document provides an overview and marketing plan for Nirma washing powder. It discusses the detergent market in India, Nirma's history and competitors. The marketing objectives are to refresh Nirma's brand image while retaining its core message of simplicity and joy. The campaign will position Nirma as a powerful stain remover through ads showing stains reversing out of clothes. The campaign will include TV, print, radio, outdoor and digital ads targeted at housewives in India's top cities.
This document provides an analysis of the Indian soap and detergent company Nirma. It begins with an introduction to the company's founding in 1969 by chemist Karsanbhai Patel. It then provides details on Nirma's company profile, marketing mix strategies, product offerings, SWOT analysis, reasons for failure to innovate, path to success through affordable prices and mass employment, and conclusion that Nirma demonstrated how affordable prices can gain significant market share.
Nirma Limited is a leading Indian manufacturer of soaps, detergents, and personal care products. The company was founded in 1969 by Karsanbhai Patel and launched its first product, Nirma detergent powder, at a price one-third lower than competitors. This helped Nirma quickly gain popularity and market share. By the late 1980s, Nirma had become one of the world's largest-selling detergent brands. Today, Nirma is India's largest detergent brand and one of the world's biggest, selling over 800,000 tons annually with a 35% market share in India. The company has expanded its product portfolio and now also manufactures soaps,
Fabindia is a retailer known for its high quality handloom fabrics that was founded in 1960. It has faced increasing competition from e-retailers, domestic brands, and international brands. To address problems of low brand awareness and changing consumer habits, Fabindia plans to advertise creatively, launch a youth brand, use brand ambassadors, and improve store layout and displays. It has established best practices such as personal relationships with suppliers, improving craftsmen's livelihood, customizing products, and diversifying its business model.
IKEA is a Swedish company founded in 1943 that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories. It has a vision of creating better everyday lives for many people. IKEA keeps costs low by buying in bulk and controlling its supply chain, using renewable energy, and keeping land and tax costs minimal. It understands consumer needs and offers bargain prices and high-quality products. IKEA tracks consumer behavior in different regions and gets feedback to improve. It has stores around the world and well-packaged products for easy transportation, allowing it to reach many consumers. While this strategy helps offer low prices, it could lead to less innovation and high travel costs for some customers.
1) Devaaya is a brand of LT Foods Ltd that manufactures and sells various food products including atta, daliya, poha, besan, and maida.
2) The project aims to increase sales of Devaaya products and make retailers more aware of Devaaya schemes to promote the brand.
3) Key challenges include lack of brand awareness among customers and retailers' preference for established competitors like Ashirwad.
Perfumebazaar is an online perfume retailer founded by Ankit Singh in Noida, India. The business will operate full-time from Monday to Friday selling perfume through an online matching scheme to cater to customer satisfaction. It will face competition from Citroen group of Company and Deo Ls ltd in Noida. Currently, Perfumebazaar has 48 customers in Noida, 51 in the NCR region excluding Noida, and 256 total customers outside of the local regions.
The document summarizes the history and operations of Nirma, an Indian detergent and personal care products company founded by Karsanbhai Patel in 1969. It started by producing a low-cost detergent bar called Nirma which became very popular for its affordable price. Under Patel's leadership, Nirma grew to become one of the largest detergent manufacturers in India, holding a 38% market share. It has since expanded its product portfolio to include soaps, food products, and personal care items. Patel also established Nirma University to support education and healthcare initiatives through companies like Nirlife Healthcare.
This document provides information on the marketing and advertising services offered by Big Ads, including market research, branding, promotions, and outdoor advertising. Some key services mentioned include brand awareness research, market segmentation analysis, visual merchandising, printing and production facilities, out-of-home advertising, and promotional products. Big Ads works with clients across various industries to understand their goals and create effective advertising campaigns.
Factors Impacting NIRMA Marketing : A Success and Failure StoryDr. Mukunda S Medari
Nirma was initially very successful due to its low pricing compared to competitors like HLL. It established a large distribution network across India and used simple effective advertising. However, Nirma now faces challenges as the detergent and soap markets decline and competitors engage in aggressive pricing. To combat this, Nirma has expanded its product portfolio to include foods like edible salt, but continuing innovation will be needed to adapt to shifting customer preferences toward more aspirational brands.
Nirma started as a one-man operation in 1969 selling a low-cost detergent. It positioned itself against bigger brands by offering cheaper products that still delivered quality cleaning. Nirma grew rapidly due to its low prices, high-quality products, and direct distribution system. However, it faced threats from other big brands potentially copying its low-cost model. To maintain growth, Nirma's strategic plan was to diversify its product range, increase advertising, improve its premium brand image, and expand internationally through partnerships.
Nirma was launched in 1969 by Karsanbhai Patel and named after his daughter Nirupama. It started as a small, customer-focused company producing detergents and soaps to compete with established brands. Through producing affordable products widely available through multiple distribution channels, Nirma was able to gain a majority of the market share for toilet soap by 2000, growing from a one-man operation to a 17 billion rupee company within three decades. The company focuses on employee development, quality products, and customer satisfaction rather than price.
This presentation contain the whole journey of Nirma. Also, i add pictures to make it more attractive and help to memorize it when presenting it to audiences.
The document provides information about Nirma, an Indian detergent and personal care products company. It discusses Nirma's founding in 1969 by Karsanbhai Patel, who started the company as a sole proprietorship making detergent powder. It details Nirma's growth into one of the largest FMCG brands in India with a 38% market share in detergents and 20% share in soaps. The document also outlines Nirma's brand ambassador strategies, advertising campaigns and media strategies over the decades as it established itself as an affordable yet high-quality brand among Indian consumers.
The document provides details about the marketing program for a shoe cleaning company. It discusses the company's marketing overview, including its target market of students and workers in the local residential area. It then outlines the company's marketing strategies and budgets. The marketing strategies section includes sales forecasts, pricing details, promotional strategies using various online and offline methods, and placement near local residential and commercial areas. Budgets are discussed as being critical to the success of the marketing program and company.
Nirma is an Indian conglomerate based in Ahmedabad, Gujarat that manufactures soap, detergents, and other products. It was founded in 1969 by Karsanbhai Patel and has grown to over 15,000 employees and annual revenue of Rs. 3504 crores. The document provides an overview of Nirma's history and growth, key leaders, product lines including soaps and detergents, competitors, and a SWOT analysis. It describes Nirma's rise in India through affordable product prices and expanding offerings to target various consumer segments.
The document presents a SWOT analysis of Nirma Ltd. It outlines the company's strengths as its strong brand equity, long-term customer relationships, and wide distribution channels. Weaknesses include high interest burdens and lack of presence in premium segments. Opportunities lie in exports, acquisitions, and entering new categories. Threats come from multinational competitors and regional players. The analysis concludes Nirma has achieved success through strategic planning and understanding its SWOT over the past 40+ years.
The document summarizes the marketing plan for Nirma detergent powder. It discusses the detergent market overview, Nirma's brand history and past achievements as India's largest selling detergent brand. The objective of the new campaign is to reposition Nirma as a powerful stain remover. The target audience are housewives and working women aged 25-50 in tier 1 and 2 cities. The campaign will include teaser ads, print ads showing stain removal, a TV commercial, radio spots, and ambient ads using a magic pen and flash mobs. Media planning addresses rates for television, print, radio and mall activities.
This document provides an overview of Nirma Limited, an Indian FMCG company founded in 1969 and headquartered in Ahmedabad, India. It discusses the company's founder Karsanbhai Patel, key financial details such as 15,000 employees and annual revenue of Rs. 3504 crores in 2011. The history section describes how Nirma detergent was launched at a low price of Rs. 3.50 per kg and became India's most popular detergent brand by 1985 through strong distribution and market penetration. Major plants and products including Nirma washing powder are also summarized.
Nirma is an Indian conglomerate based in Ahmedabad that manufactures household and personal care products. It started as a small, one-man operation in 1969 and has since grown significantly. Nirma primarily targets lower-income, rural consumers in India with affordable products. It has over 15,000 employees and annual revenue over Rs. 3,550 crores. Nirma utilizes a large distribution network of over 2,000 distributors and 400,000 retailers to ensure wide availability across India. The company's marketing strategy has focused on quality products at low prices, along with impactful advertising campaigns featuring memorable jingles to promote brand awareness and appeal to target audiences.
This document provides an overview and marketing plan for Nirma washing powder. It discusses the detergent market in India, Nirma's history and competitors. The marketing objectives are to refresh Nirma's brand image while retaining its core message of simplicity and joy. The campaign will position Nirma as a powerful stain remover through ads showing stains reversing out of clothes. The campaign will include TV, print, radio, outdoor and digital ads targeted at housewives in India's top cities.
This document provides an analysis of the Indian soap and detergent company Nirma. It begins with an introduction to the company's founding in 1969 by chemist Karsanbhai Patel. It then provides details on Nirma's company profile, marketing mix strategies, product offerings, SWOT analysis, reasons for failure to innovate, path to success through affordable prices and mass employment, and conclusion that Nirma demonstrated how affordable prices can gain significant market share.
Nirma Limited is a leading Indian manufacturer of soaps, detergents, and personal care products. The company was founded in 1969 by Karsanbhai Patel and launched its first product, Nirma detergent powder, at a price one-third lower than competitors. This helped Nirma quickly gain popularity and market share. By the late 1980s, Nirma had become one of the world's largest-selling detergent brands. Today, Nirma is India's largest detergent brand and one of the world's biggest, selling over 800,000 tons annually with a 35% market share in India. The company has expanded its product portfolio and now also manufactures soaps,
Fabindia is a retailer known for its high quality handloom fabrics that was founded in 1960. It has faced increasing competition from e-retailers, domestic brands, and international brands. To address problems of low brand awareness and changing consumer habits, Fabindia plans to advertise creatively, launch a youth brand, use brand ambassadors, and improve store layout and displays. It has established best practices such as personal relationships with suppliers, improving craftsmen's livelihood, customizing products, and diversifying its business model.
IKEA is a Swedish company founded in 1943 that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories. It has a vision of creating better everyday lives for many people. IKEA keeps costs low by buying in bulk and controlling its supply chain, using renewable energy, and keeping land and tax costs minimal. It understands consumer needs and offers bargain prices and high-quality products. IKEA tracks consumer behavior in different regions and gets feedback to improve. It has stores around the world and well-packaged products for easy transportation, allowing it to reach many consumers. While this strategy helps offer low prices, it could lead to less innovation and high travel costs for some customers.
1) Devaaya is a brand of LT Foods Ltd that manufactures and sells various food products including atta, daliya, poha, besan, and maida.
2) The project aims to increase sales of Devaaya products and make retailers more aware of Devaaya schemes to promote the brand.
3) Key challenges include lack of brand awareness among customers and retailers' preference for established competitors like Ashirwad.
Perfumebazaar is an online perfume retailer founded by Ankit Singh in Noida, India. The business will operate full-time from Monday to Friday selling perfume through an online matching scheme to cater to customer satisfaction. It will face competition from Citroen group of Company and Deo Ls ltd in Noida. Currently, Perfumebazaar has 48 customers in Noida, 51 in the NCR region excluding Noida, and 256 total customers outside of the local regions.
The document summarizes the history and operations of Nirma, an Indian detergent and personal care products company founded by Karsanbhai Patel in 1969. It started by producing a low-cost detergent bar called Nirma which became very popular for its affordable price. Under Patel's leadership, Nirma grew to become one of the largest detergent manufacturers in India, holding a 38% market share. It has since expanded its product portfolio to include soaps, food products, and personal care items. Patel also established Nirma University to support education and healthcare initiatives through companies like Nirlife Healthcare.
This document provides information on the marketing and advertising services offered by Big Ads, including market research, branding, promotions, and outdoor advertising. Some key services mentioned include brand awareness research, market segmentation analysis, visual merchandising, printing and production facilities, out-of-home advertising, and promotional products. Big Ads works with clients across various industries to understand their goals and create effective advertising campaigns.
Similarities between retailer assessment and consumer expectationpria sangeetha
The document discusses similarities between retailer assessment and consumer expectations. It examines how retailers evaluate economic, social, cultural and political factors in an area to set up retail outlets that meet consumer needs. The objectives are to identify different types of retailer assessments and consumer expectations. There are gaps between what retailers predict and what consumers actually want. Retailers must accurately assess location variables like income, market size, education and culture to match offerings to consumer expectations.
This document provides an overview of the services offered by The Circus Entertainment Pvt Ltd, an experiential marketing company. They offer end-to-end creative solutions for brand communication including events, activations, promotions, films and more. They serve clients across India through regional hub offices. The document then outlines the specific services around retail, activations, events, and films. It also highlights some of their client work and in-house production infrastructure and capabilities.
Shoppers' Stop Limited is an Indian retail chain owned by K. Raheja Corp that was started in 1991. It operates 177 stores across 18 cities selling a wide range of products including apparel, accessories, cosmetics, home goods, and its own private labels. The document discusses Shoppers' Stop's business overview, product mix, sales data, customer retention strategies like its loyalty program, and concludes that it has become a benchmark for the Indian retail industry with a gross turnover of Rs. 8996 million.
The document discusses product mix in detail, beginning with definitions of a product and the key components of a product mix. It then provides examples of ITC's diverse product portfolio across various business segments including FMCG (foods, cigarettes, lifestyle retail, stationery, personal care, safety matches, agarbathis), paper and packaging, and agriculture. Within FMCG, it delves into the various brands and product varieties offered by ITC in food products (Aashirvaad, Sunfeast, Candyman, Bingo), cigarettes, lifestyle retail, stationery, personal care, and kitchen foods.
Pantaloon Retail (India) Limited is a large Indian retailer with over 1,000 stores across 71 cities employing 35,000 people. It operates in multiple retail formats for value and lifestyle segments. Kishore Biyani is the MD and CEO. The company uses a marketing mix of products at affordable prices across India, competitive pricing strategies, widespread store locations, and promotions through various media. Pantaloon's supply chain, customer relationship management, and merchandise management allow it to adapt to changing consumer behavior. It offers a wide range of products categorized by gender and type. Store layout, visual merchandising, and interior and exterior design are used to attract customers.
This document discusses a mini washing machine designed for rural areas. It has several key features, including being compact in size, having different modes and vacuum capabilities, and being powered by an inverter like a refrigerator. It is affordable, priced between 4000 to 6000, and has a definite warranty of at least one year. The product aims to provide a high-quality, eco-friendly laundry solution that is both affordable and accessible for rural consumers.
This document provides information about BJ Aims Media Pvt Ltd, an Indian out-of-home advertising agency. It outlines the company's vision to be a leading OOH agency in India by 2015 through credible and transparent services. The company aims to effectively communicate for every client through a range of OOH products. BJ Aims has national presence for outdoors advertising and location-based mobile advertising. It has undertaken large campaigns for clients across industries. The document also provides details about the company's operations, experience, and work in urban, rural and retail media.
Selfast Pro is an Marketing service agency providing full scale marketing and branding services. Founded in 1989, as Selfast Inc, we have consistently garnered successful outcomes for clients through customer winning activities and aggressive marketing strategies.
We are sure we will add value to your brands.
Market Intelligence - Sanitrayware and Shower EnclosureKapil Gautam
The piece of work is identify the worth and size of industry. This could be useful if you are looking for business expansions or willing to launch new project.
The document discusses local store marketing and provides tips for implementing a local store marketing plan. It recommends determining store objectives and customer needs, researching the local area, partnering with other local businesses, providing promotional items and discounts to customers, and advertising through various local channels. The process involves identifying the target audience, educating customers, building relationships, and profiting from increased store traffic, sales and loyalty.
This document discusses marketing channels at different levels. It begins by introducing a direct selling company that sells beauty products through 58 lakh representatives in over 100 countries, generating Rs. 45,000 crores in annual revenue. Customers place orders with sales representatives, who place weekly orders with the company and distribute products.
It also discusses a multi-branded discount store operating in 150 outlets in Indian cities. The store has exclusive tie-ups with various brands and is expanding to new locations.
Finally, it briefly introduces a multi-branded gift shop based in Mumbai that offers gift articles, accessories, gadgets and toiletries.
The document discusses corporate identity and provides examples from CavinKare, an Indian FMCG company. It defines corporate identity as the overall image a company projects to customers, investors, and employees. It then discusses the importance of corporate identity in building a corporate persona, consumer loyalty, and business enhancement. The document summarizes CavinKare's mission to remain rooted in traditional values while innovating, and its vision to offer unique products and services to satisfy customers. It also lists some of CavinKare's brands and proposed PR activities to create and promote its corporate identity.
MavenZone is a full-service experiential design and event marketing agency that provides creative solutions in the entertainment industry. It offers services such as in-branding for movies, production and media coordination, corporate events, green innovations, rural engagements, social event management, promotions and events, model management, TV commercial production, and NGO programs. MavenZone has expertise in areas like solid waste management, tree planting, e-waste management, and renewable energy. It has experience executing various events and programs for clients across industries.
Lastmile Solutions India Pvt Ltd is an experience delivery partner that specializes in retail solutions like store design, branding, implementation, and promotion. They provide turnkey retail solutions through their in-house fabrication, construction, design, and project management capabilities. Their core team has over 100 years of combined experience in advertising, technology, sales, and business management. They have worked with many brands across industries on projects like store rollouts, branding, activations, and exhibitions.
The document discusses how Sparkyourbrand helps manufacturers increase sales by developing merchandising strategies, point-of-purchase displays, and packaging designs that comply with retailer guidelines. They work directly with retailers, distributors, and manufacturers to understand customer buying patterns and educate store associates on products. This enables brands to sell more with measurable results by sparking their products in both physical and online stores.
The document summarizes Amruta Bhatt's 2-month internship at Pantaloon Retail in India. It describes her responsibilities in organizing events, generating ideas, and studying store operations. It then provides details on Pantaloon's brands, merchandising strategies, supply chain management, and efforts to increase customer retention through loyalty programs and festivals. It concludes that Pantaloon leads the Indian retail industry through its consumer-focused approach and ability to manage costs while facing political obstacles from small shopkeepers.
An insightful and aesthetically appealing presentation on India's leading organized food brand - Haldiram, its marketing strategies as well as sales and distribution techniques.
Similar to REVIVA ONE INDIA ADVERTISING SAMPLING (20)
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
3. About the Company
Reviva FMCG PROMOTIONSis an ideal concept
of REVIVA BUSINESS PROMOTIONSINDIA.To
Explore the FMCG clientsin every corner of the
supermarkets, malls,retail shops, with retail
giants link, Hypercity, Big Bazaar, Reliance
14. SERVICES
• Complete branding in malls through kiosks .
• Material sampling and promotions with data
• Promoters branding in tshirts and pants
• Maintenance and service for 1 year contract.
• Immediate implementation
17. LOCATIONS
• We cover pan india
• Our representatives in each malls and super markets.
• Will be covering metro cities and major cities through out
india.