1 Maya Omar Smrd11part1
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The document discusses 7 secrets of psychological and subconscious marketing. Secret #1 is that most communication takes place on a subconscious level below conscious awareness. Secret #2 is that telling someone not to think of something ensures they will think of it. Secret #3 is the importance of leaving message framing to the audience rather than framing it yourself.
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1 Maya Omar Smrd11part1
- 1. ACTION action action action ACTION action ACTION action DON’T action ACTION action TAKE ACTION BASED ON action action ACTION action THIS action ACTION Presentation ACTION action action of effective subconscious communication action Secrets ACtion action action by Maya Bourdeau, Omar Mahmoud, and Jiao Zhang action
- 2. ? ?? Vwhs Rxw ri Brxu Iudph. Vwhs Lqwr Wkhluv. 2
- 3. ACTION !"#$%& action action ACTION action ACTION action action ACTION action action action ACTION action The 7 Secrets of Psychologicalaction ACTION Marketing !"#$%& ACTION action ACtion action action action !"#$%&
- 4. Delving into the Subconscious? Our senses process more than 11 million bits of information per second. Our Consciousness can only process 20 - 40 bits per second. Therefore we make decisions constantly without being consciously aware of it. What is the language of that subconscious process? 4
- 5. Most communication takes place on the SECRET #1 subconscious level 5
- 6. Saito : If you can steal an idea, why can't you plant one there instead? Arthur : Okay, this is me planting an idea in your mind. I say, Don't think about elephants. What are you thinking about? Saito : Elephants! Arthur : Right, but it's not your idea. The dreamer can always remember the genesis of the idea. True inspiration is impossible to fake. Cobb : No, it's not. 6
- 7. You cannot tell someone SECRET not to think of something. #2 “Nothing fixes a thing so intensely in the memory as the wish to forget it.” - Michel de Montaigne 7
- 8. Which Frame to Use? Which Fitness Center? 8
- 9. By not framing the SECRET message yourself, you #3 leave it to the audience to do so. “We see the world, not as it is, but as we are.” - Stephen Covey 9
- 10. Research Findings Parents see saving as lonely and perilous. 10
- 11. Our Action: An image emphasizing the difficult experience of parents. Our Results: Acquisition of new accounts DOUBLED 11