Subliminal messages are communicated directly to the subconscious mind, influencing thoughts and behaviors without conscious awareness. They can take various forms, including embedded images, sub-audible sounds, and electronically altered signals. The effectiveness of subliminal advertising was demonstrated in James Vicary's experiment, where brief messages significantly increased sales of products like Coca-Cola and popcorn.

2. A subliminal message is the act of conveying a
message directly to the subconscious mind, below
the threshold of conscious awareness
Latin Words Sub – “Under” + Limen – “Threshold”

3. The Subconscious Mind
 Everything we experience is stored
 Retains all information without
screening
 Doesn’t determine right from wrong
 For example, have you ever heard a
song on the radio that you hadn't
heard for many years and start to
sing along with it

4. Types of Subliminal Messages
1. Embedded Images: Pictures/Words
that are hidden or flashed quickly
2. Sub-audible Messages: Sounds too
faint to be heard, or played at
extremely high frequencies
3. Electronically Altered Signals:
Backward masking and other voice
alterations

5. THE EARLY YEARS

6. James Vicary’s Experiment
 Flashed the words “Eat
Popcorn” & “Drink Coca-
Cola” on a Movie Screen
 For 1/300th of a Second
every 5 Seconds
Result :
Sales of Coca Cola  58% & Popcorn  18%

7. IN ADVERTISING

22. IN MOVIES

25. IN MUSIC

26. EMPTY SPACES
“Hello, Luka. Congratulations. You've just discovered the
secret message. Please send your answer to Old Pink, care
of the funny farm, Chalfont." (voice in background) "Roger!
Carolyn is on the phone!" "Ok"

27. I’M SO TIRED!
“Paul is dead man, miss him, miss him, miss him”

28. Why Subliminal Messages?
 The Subconscious Mind is often
compared the bottom of an iceberg, so
much more happens here than known
with conscious awareness
People’s’ thoughts, feelings and
actions can be influenced by stimuli that
are perceived subconsciously
 If we experience subconscious
advertising we are more likely to
remember a product

29. Take Away
 Rethinking logo design
 Use color to your advantage
Product Placement
 Choose the people that appear in your
marketing campaigns carefully
Energy, Courage, Strength
Health, Environment