A look at Nike's approach to Corporate Social Responsibility as a Crisis Management Tool. This case study is designed to draw attention to the ethical quagmire that is CSR. Particularly the arguements that it looks good on paper but not in reality. It will also look at some theoretical approaches to divising a CSR strategy.
This isn't an attack on Nike, but is looking at the reports against the company and their "reported" responses as food for thought.
this ppt includes general meaning of csr
its 5 bottom line concepts
its types
principles and strategies
arguments for and against
then csr activities of 4 diff. companies
A presentation on Cadbury India. It is one of the most successful companies in India under the fast moving consumer goods (FMCG) category.
I hope this presentation is helpful to you to get an overview of the company.
A look at Nike's approach to Corporate Social Responsibility as a Crisis Management Tool. This case study is designed to draw attention to the ethical quagmire that is CSR. Particularly the arguements that it looks good on paper but not in reality. It will also look at some theoretical approaches to divising a CSR strategy.
This isn't an attack on Nike, but is looking at the reports against the company and their "reported" responses as food for thought.
this ppt includes general meaning of csr
its 5 bottom line concepts
its types
principles and strategies
arguments for and against
then csr activities of 4 diff. companies
A presentation on Cadbury India. It is one of the most successful companies in India under the fast moving consumer goods (FMCG) category.
I hope this presentation is helpful to you to get an overview of the company.
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan, and is a WPP company. It operates 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees.
Managing integrated marketing communication
BY
M. A. Jalil Khan
B.A. ( Honors) M.A. (First Class)
University of Dhaka
MBA (Marketing & Int`l Business)
. Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Top 50 Indian Advertising Agencies Contact Detailsonline marketing
Advertising is a big business in this era in India. Indian Advertising industry has witnessed a prominent globalisation. With the inception of various divisions,the advertising industry has undergone a sea change. Indian consumer's deepening pocket and blooming markets for ad-spends have touched new heights in India. The Indian Advertising Companies are creating stories and brand experiences in a way that engages and involves. The Best Indian sites offers the names of the top Advertising Organizations In India.
Let us guide you to the top 1-10 Advertising Companies Of India. Know more about each of the advertising companies with us.
Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan, and is a WPP company. It operates 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees.
Managing integrated marketing communication
BY
M. A. Jalil Khan
B.A. ( Honors) M.A. (First Class)
University of Dhaka
MBA (Marketing & Int`l Business)
. Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Top 50 Indian Advertising Agencies Contact Detailsonline marketing
Advertising is a big business in this era in India. Indian Advertising industry has witnessed a prominent globalisation. With the inception of various divisions,the advertising industry has undergone a sea change. Indian consumer's deepening pocket and blooming markets for ad-spends have touched new heights in India. The Indian Advertising Companies are creating stories and brand experiences in a way that engages and involves. The Best Indian sites offers the names of the top Advertising Organizations In India.
Let us guide you to the top 1-10 Advertising Companies Of India. Know more about each of the advertising companies with us.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
We Forest Creative Communications (FCC) incubate concepts, ideas, thoughts, and dreams & nourish it all through its span. We tend and foster them not only to impress, but also to express and convey the relevant perspective with latently innovative execution & style. FCC is a Bangalore-based design agency manned by a group of experienced design and advertising professionals with vast knowledge of brand development, marketing, corporate communications and strategy planning processes.
This presentation gives to an insight of E-retailing in India. Also it focuses on the Competition that prevail between Amazon and flipkart. Also it provide information about the future of E-retail market india.
The presentation is about Human Capital, difference between capital n resource , new trend in human capital and also its about human resource management analogy with financial management. it also find out the reason by their was reason to human capital management
defining coordination
requisites of coordination
features of coordination
sign and symptoms of lack of coordination
(view in slide show for better viewing)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. Top 10 Ad Agencies In India (2010-13)
Ogilvy and Mather:
• Piyush Pandey, executive chairman.
• Abhijit Avasthi and Rajiv Rao, national creative director(s).
• Clients:
• Adidas
• McDonald’s
• Amyway
• Coca-Cola
• Tata Steel
• Headquarters : NEW YORK.
3. Ogilvy and Mather:
Advertisements:
Brand: Cadbury Dairy Milk
The Shubh Aarambh series of Cadbury Dairy milk
Brand: Ceat Tyres
Be Idiot Safe -- a dig at rash drivers and careless pedestrians.
Brand: Vodafone Delight
Sweet and innocent - describes the value-added services from
Vodafone.Vodafone is promoting "Delights", a world of exclusive deals
and discounts, with a TVC featuring school girls in black and white films.
4. McCann-Erickson India Ltd
Prasoon Joshi, executive chairman.
Offices in Chennai, Bangalore, New Delhi and Mumbai.
Clients:
(1) Coca-Cola,
(2) Master Card,
(3) Intel,
(4) Nestle,
(5) General Motors
Famous brands like MasterCard, Coca Cola, and Greenlam
Laminates.
5. McCann-Erickson India Ltd
Brand: Alpenliebe:
Greed -- Alpenliebe's on going theme is well reflected in this
commercial
Brand: MetLife India
Meaningful and delightful is how one can describe this Metlife
commercial. Being simple commercial, the main idea immediately
engages the audience.
Brand: Happy Dent Radio Jingles
The new concept of showing the whiteness of teeth through a unique
way of introducing the jingles.
6. J Walter Thompson India:
Colvyn Harris, CEO
Adrian Miller, chief creative officer, Delhi.
Clients:
Ford,
Vodafone,
Nestle,
Microsoft,
Johnson &Johnson
Offices at: Delhi, Kolkata, Hyderabad, Mumbai, Bangalore and
Chennai
7. J Walter Thompson India:
Advertisements
Brand: Airtel
The street dance performance by Harihardas accompanied by Oscar
winner A R Rehman's music, this commercial talks about Live
entertainment on Airtel's upcoming3G service.
DLF IPL
Most of the IPL ads are brilliant The Manoranjan ka Baap ad in 2008, the
one with Andrew Symonds, etc. The recent DLF IPL 2010 – Saare Jahan
SeAccha campaign created by JWT welcomes the series back home with
a “we missed you too” note.
Khaitan Fans
JWT has created a new music video for Khaitan fans, which hasthe
agency's executive creative director Senthil Kumar don the director's
chair, besides wearing the writer's hat.
8. Lowe Lintas Advertising Limited
R. Balki ( Chairman & Chief Creative Officer)
Clients:
Clinic Plus,
Closeup,
Fair & Lovely,
Fastrack,
Expedia
Headquartered in Mumbai
Ad campaigns like Idea, ICICI Prudential and Tata Tea.
9. Lowe Lintas Advertising Limited
“Jaago India Jaago” Campaign Tata Tea Politician Advertisement.
Company Micromax Product Micromax Mobile Advertisement
Company Lowe Lintas
10. Mudra Communication Pvt. Ltd:
Madhukar Kamath, group CEO and MD,
Head office of the company is in Bombay Area.
Clients:
Dabur,
Diet Pepsi,
Electroloux,
FEMINA,
Godrej
11. Mudra Communication Pvt. Ltd:
Advertisements
On Your Mark, Get Set, Go ‘- Mudra Max whistled for Standard
Chartered Mumbai Marathon 2011
Building your Child’s future in the coming years. Mudra Max executes an
OOH innovation for Birla Sunlife Insurance.
Street Smart generates massive visibility for Disney XD’s Marvel Spider
Man.
12. FCB- Ulka Advertising Limited:
Anil Kapoor, chairman emeritus,
Arvind Wable, executive director and CEO - Delhi,
Clients:
Tata Motors,
Whirlpool,
Amul,
Zee Network,
HeroHonda.
Head Quarters at New Delhi.
13. FCB- Ulka Advertising Limited:
Advertisement
Brand/Advertiser: Tata Docomo
Advertisement where the conversation goes between interviewer and
the interviewee. You are hired!!!!
Most of the recent launches such as Passion Pro, Splendor NXG self-start,
Video has been conceptualized by Draft FCB Ulka.
Lemon Mobiles new advertisements
14. Rediffusion-DY&R
Diwan Arun Nanda, chairman and MD,
Primary strength of the company lies in the media relations.
Clients:
MTS,
PepsiCo,
Bombay Realty,
ITC (Digital),
Kingfisher Airlines (Digital)
Advertisements:
“Ace Ka Dum” campaign of TATA
Client: Tata Sky
Indigo Vista (New series)
15. Grey Worldwide India Private Limited
Nirvik Singh, chairman and CEO, Grey Group Asia Pacific.
Head-Office: Mumbai
Offices in Kolkata, Ahmedabad, Bangalore and New Delhi
Clients:
GSK,
Kraft,
Proctor & Gamble,
Coca-Cola,
Canon
Advertisements:
NFL (National Football League): A 30 minute for all four seasons which promotes
NFL
Client: GlaxoSmithKline Beecham Creative Agency: Grey Worldwide (India) Pvt. Ltd
New campaign designed for Reliance Communications.
16. Leo Burnett India Pvt. Ltd:
The 'Worldwide Agency of the Year' in 2004.
Arvind Sharma, chairman of Indian sub-continent
K V Sridhar, national creative director
Clients:
Samsung,
McDonalds,
Orange,
Fiat,
China Telecom
Advertisements:
Created campaign for KBC Season 4
McDonald’s (Awarded by ERAA in 2010)(Exchange for Media Advertising Awards)
Maaza Milky Delite.
17. Contract Advertising India Ltd
Head Quarters: Mumbai
Wide range of services like online marketing and strategy and many
others.
Ravi Deshpande, chairman and chief creative officer
Clients
Pepsi
Volkswagen
Fiat
Master foods
Ten Sports
18. Contract Advertising India Ltd.
Advertisements:
New campaign of Spicejet designed by Contract Advertising Private
Limited
New campaign of Royale Play which states “Bring back the spark with
aRoyal Play Surprise”.
New campaign of Domino’s Double Burst Pizza- “Double The Happiness”