The document discusses the use of artificial intelligence in marketing. It provides an introduction to AI and some key applications. It then discusses how AI can be used in marketing, including for customer segmentation, targeting ads, customer service chatbots, and social media tools. It also covers benefits of AI in marketing, as well as challenges around data accuracy, privacy concerns, and the need for human oversight. Examples are given and key considerations are outlined around ensuring AI is used responsibly and ethically. In conclusion, it states that with proper safeguards and transparency, AI has potential to personalize campaigns and reach audiences more effectively.

1. Management Education And Research Institute
ARTIFICIAL INTELLIGENCE IN MARKETING
MASTERS OF BUSINESS ADMINISTRATION
(2022-24)
MARKETING MANAGEMENT
PRESENTATION ON
Presented To : Prof. MONIKA SHARMA
Presented By : DIVYANDU PANDEY
&
AKSA SARA ABRAHAM

3. INTRODUCTION
• Artificial intelligence is the simulation of human intelligence processes by
machines, especially computer systems. Specific applications of AI include
expert systems, natural language processing, speech recognition and
machine vision.
AI
(machine or
Computer)
HUMAN LIKE
INTELLIGENCE
DEEP
LEARNING
COMPUTER
VISION
COGNITIVE
COMPUTING
AUTOMATION

4. ROLE OF AI IN MARKETING
Some ways that AI is being used in marketing include:
Overall, the use of AI in marketing can help businesses better understand their customers and target their
marketing efforts more effectively, leading to improved customer engagement and increased sales.

6. BENEFITS OF USING AI IN
MARKETING

7. EXAMPLES OF AI IN MARKETING
CHATBOTS FOR
CUSTOMER SERVICE AND
LEAD GENERATION
PREDICTIVE ANALYTICS FOR
CUSTOMER SEGMENTATION
AND TARGETING
VOICE ASSISTANTS FOR
CUSTOMER INQUIRIES AND
PURCHASES
SOCIAL MEDIA TOOLS FOR
CONTENT CREATION AND
DISTRIBUTION

8. CHALLENGES AND LIMITATIONS OF USING
AI IN MARKETING
ETHICAL
CONSIDERATIONS
AND PRIVACY
CONCERNS
DEPENDENCE
ON ACCURATE
DATA
AND
ALGORITHMS
LIMITED
CREATIVE
POTENTIAL
NEED FOR
HUMAN
OVERSIGHT AND
GUIDANCE

10. POINTS TO CONSIDER
Make sure you have a clear understanding of the data that you are using to train your AI models, including
its sources and any biases that may be present. This will help ensure that your AI models are making
accurate and fair decisions.
Ensure that you have appropriate safeguards in place to prevent AI models from making decisions that
may be harmful to individuals or groups of people. This may include implementing measures to detect
and prevent discrimination or bias in your AI models.
Consider the ethical implications of your AI marketing efforts. For example, consider whether the use
of personalized advertising or targeting may raise privacy concerns, or whether certain marketing
messages may be perceived as manipulative or deceptive.
Be transparent about your use of AI in marketing. This may include disclosing to consumers how your
AI models are being used and what data is being collected and used to make decisions.
Regularly review and test your AI models to ensure that they are functioning as intended and are not
making decisions that are biased or harmful.

11. CONCLUSION
• AI has the potential to revolutionize marketing by allowing businesses to
personalize their campaigns and reach their target audiences more effectively.
• However, it is important to use AI responsibly and ethically, ensuring that the
data used to train models is accurate and free of bias, and that appropriate
safeguards are in place to prevent harm.
• By being transparent about the use of AI in marketing and regularly reviewing
and testing AI models, businesses can ensure that they are leveraging the power
of AI to benefit both their customers and their bottom line.