Subliminal messages are stimuli designed to influence the mind below the threshold of conscious awareness. The document discusses an experiment in 1957 where subliminal messages to buy Coca-Cola and popcorn were flashed in a movie theater every five seconds, finding that sales of those products increased. It also notes debates around whether subliminal messages can sway desires and the ethics of using them to influence consumers.

1. Subliminal advertisements Aida Panal 2º Bach. BC

2. INDEX Origins What are subliminal messages? What do subliminal messages do? How would this affect me ? Survey Ethical or not? Examples ( Images & videos) Summary Questions

3. THE VICARY MOVIE EXPERIMENT 1957, James Vicary did an experiment at a movie theater. Tachistoscope Every five second, coca cola and popcorn message. Sales increased Conclusion: it worked.

4. Designed to influence the mind Auditory or visual form Bombard subconscious “ I am, I have…” Effectiveness depends on repetition Beliefs are difficult to modify

5. Can sway your desire for something Can make you want something harmful Younger kids take in advertisements as an information source

6. Lots of debates about this topic Use to influence consumers to buy Morality is questioned in ads and rock music Unethical Fundamentalist: popularize culture

7. 2000, Presidential campaign of the republicans Word RATS Bush denied it Eliminate advertisement http://vodpod.com/watch/326475-bush-campaign-rats-subliminal-message

8. Subliminal advertisement in Aria music awards Channel Ten flashed logos between the music clips Most viewers don’t‘ have notice Ten said it was not its intention No punishment http://www.youtube.com/watch?v=0kzBI72lMZQ&feature=related

9. Can the designed of Pepsi carry a threatening message to President Obama?

10. It's a Sexplosion!!!

11. The Rescuers: what can you see on the back? The silence of lambs: how many women are there?

12. We have seen: Vicary’s experiment How can affect subliminal publicity Ethics about subliminal ads Bush campaign Aria music awards Quickly examples (Pepsi, skittles, the rescuers and the silence of the lambs)

13. What do subliminal messages do? Avoid buying products Bombard subconscious Cure mental illness What word was included in the campaign of Bush? Rats Monkeys Mice How many women appear in the butterfly of the film the silence of the lambs ? 2 5 7