The document discusses the debate between believers and skeptics of subliminal advertising, highlighting historical examples from the 1950s and 1970s, such as James Vicary's research and Wilson Bryan Key's 'Subliminal Seduction.' It suggests that there is no substantial evidence supporting the effectiveness of subliminal advertising, despite some corporations investing in it. Additionally, it touches on the psychological tendency for individuals to attribute their purchasing decisions to external influences rather than personal responsibility.

1. Subliminal Advertising
Believers vs Sceptics in Examples

2. Year 1957

3. Dancing Scene From The Movie Picnic

4. James Vicary And His Research

5. ‘Persuaders’ Get Deeply ‘Hidden’ Tool:
Subliminal Projection
Welcome to 1984
‘Hidden Sell’ Technique is Almost Here
Press Reactions (Through Headlines)

6. Contemporary situation in the USA

7. A legislation against
something that could
not be seen or
perceived is
unnecessary
Some congressmen

8. How Would You React?

9. We had done only as
much research as was
needed for filing a
patent
James Vicary (1962)

10. Year 1972

11. Wilson Bryan
Key

15. SUBLIMINAL SEDUCTION
INTERESTING IDEA

18. Does it really work?
There is no evidence that subliminal advertisment works. Some advertising
agencies and large corporations did however invest in subliminal advertising.
Why do people believe in it?
It is easy to blame someone else for my bad decisions. I was forced to buy this
stuff!

19. Thank you!
Source: http://muse.jhu.edu/article/497057