The document discusses a case study for a Lady Million perfume advertising campaign by Paco Rabanne. The campaign aimed to position the Paco Rabanne brand within the consumer spirit and develop branding and image for Lady Million perfume. It used an innovative video skin advertising format on the website, which played a video ad at the top of the page and had product images wrap the sides. The campaign saw increases in unaided awareness, ad recognition, positive perceptions of the innovative format, and positive ad perceptions, proving it was a successful campaign for the Lady Million perfume.

1. P A C O R A B A N N E
L A D Y M I L L I O N

2. C A S E S T U D Y
Position Paco Rabanne Brand within the consumer spirit and develop both branding and image for the Lady Million perfume.
52 373
C L I C K S30
W E B S I T E S
1 678 071
I M P R E S S I O N S 3,1 %
C T R
Challenge and Solution
Skin-based advertising is higly impactful and performing, offers great viewability and engagement level, without intruding
the user experience.
Design and delivery of a VideoSkinz campaign including a video ad playing at the top of the page and in the background, while
product images wrap the sides of the page to further immerse the viewer. The campaign was delivered to a targeted audience of
Women 25-35 years old.

3. C A S E S T U D Y
Results
Unaided Awareness
+5
points of Unaided
Awareness
Ad Recognition
40%
of viewers recall the
campaign
Impactful format
63%
of viewers think it is the
best format to
remember the brand
Ad perception
66%
of viewers describe
positively the ad
Bon impact sur la notoriété
spontanée avec +4pts et +5pts
sur les parfums One Million et
Lady Million de Paco Rabanne
auprès des exposés
4 POINTS TO PROVE THE CAMPAIGN’S SUCESS