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The document discusses various marketing strategies and techniques that can be effective even in a bad economy. It emphasizes the importance of understanding your target market and measuring the results of your marketing efforts. Some key points covered include analyzing your competition, using the four P's of marketing (product, price, placement, promotion), focusing on benefits rather than just features, and controlling costs while driving new customers and revenue. The document promotes a guide for marketing on a budget that provides ideas and a toolkit for effective yet low-cost marketing.
Influencer Marketing: A new way forward!
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
Viral Marketing
Viral marketing relies on three aspects: content, platform or medium, and seeding. It is most effective when the content is humorous and engaging enough to be voluntarily shared, but marketers must be careful that campaigns do not backfire and damage brands. Quick tips for viral marketing include giving content away for free, letting customers control how it spreads, keeping campaigns small in scale, and under-promising on results.
The Fastest 2 Hours In Marketing
This document provides an overview of marketing concepts and strategies. It discusses defining marketing and its key components like creating and communicating customer value. It also outlines various marketing strategies and tactics like the 4 P's, developing a unique selling proposition, and conducting market research. The document emphasizes developing a clear marketing strategy and action plan with goals, tactics, responsibilities and metrics to measure effectiveness.
[Digital marketing];[advertising is-dead]
This document outlines Futurelab's approach to helping clients attract customers through relevance, reputation, and engagement rather than traditional advertising. It discusses how advertising is becoming less effective as people tune it out. Futurelab advocates focusing on insight, content, and recommendations to build relevance; listening to build reputation; and funnels, content, and recommendations to drive engagement. The overall goal is to use the "Attraction Model" of relevance, reputation and engagement to connect businesses to customers in new ways.
Participation Brand Index Study
The document discusses the concept of "participation brands" which actively involve consumers to enhance their lifestyles and communities. It conducted a study of 177 brands across 5 markets to develop a Participation Brand Index. The study found a strong relationship between consumer involvement and a brand's financial performance. Specifically, investing in the top brands on the Index would have earned double the return of the S&P 500 over the past 3 years. The document outlines the 5 pillars of participation brands: passionate purpose, culture shaping, people powered, category innovating, and distinctive character.
Biggest Digital Marketing Trends
The document discusses digital marketing trends for 2016 based on opinions from 72 digital marketing experts. Some of the key trends mentioned include:
- Increased focus on content marketing through platforms like Snapchat, Periscope and live streaming.
- Emphasis on mobile strategy and app development given rising smartphone usage.
- Leveraging data analytics and targeting consumers in micro-moments to provide personalized experiences.
- Growing importance of relationship marketing, reputation management and customer retention.
Conferência Internacional IPAM c/ Philip Kotler
Apresentações dos oradores: Philip Kotler, Pedro Guerreiro e Daniel Sá na Conferência Internacional IPAM, realizada em Aveiro no dia 16 de Novembro de 2010.
SXSW Interactive PanelPicker 2015
A selection of the best proposed panels in the Branding and Marketing Category for SXSW Interactive 2015
THE BRAND LODGE WORKSHOP 2016
The document describes a one-day workshop hosted by The Brand Lodge that aims to enhance marketing skills. The workshop will (1) teach methods for deconstructing brands to develop strategic and creative solutions, (2) highlight how agencies can build credibility through engaging campaigns across channels, and (3) make strategists more creative and creatives more strategic to improve collaboration. Attendees will participate in exercises to practice the brand profiling process and develop an integrated campaign for a product category. The workshop is led by experts with experience in marketing and creative roles who developed a unique model for defining brand differentiation.
Lovemark Presentation
Urban Style is an furniture company with declining sales and foot traffic. They are seeking ways to boost online marketing through strategies like branding, creating an engaging website, search engine optimization, social media marketing, and business blogging to reconnect with their target demographic of young urban professionals. Key aspects include developing content to attract and retain attention online for 8-15 seconds, building a sense of community, and establishing metrics to track success.
#1NLab14: Reimagine Marketing
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
Similar to Our Outstanding Research, by Outstanding Branding (20)
Future of marketing 1/2 - CIM and BL's presentations
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London, Ink Presents Inside Out Branding for Credit Unions
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Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
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• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
PickUp_conversational AI_Capex, Inc._20240611
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原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationBoost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Our Outstanding Research, by Outstanding Branding
- 1. TREN M FUT EN C PRO CREATI INF SWAG E INCENT IBITIONS INCENTIVES CAMPAIGNMARKETING BESPOKE CORP UTSTANDING PROMOTION BUSINESS IDENTITY C EN MERCHANDISE SEASONAL MESSAGE RECYCLAB PREMIUMS EVENT CREATIVE INSPIRE VALUE AGE FUTURE LOGO ADVERTISING INFLUENCE CONCEPT OUTSTANDING BRANDING SWAG E RONMENTAL DESIGN PRODUCTS EXHIBITIONS IN MPAIGNMARKETING BESPOKE CORPORATE TREND OUTSTAND ON BUSINESS IDENTITY CENTRICITY BRAND MERCH ND MERCHANDISE SEASONAL MESSAGE RECYCLAB NSPIRE BRANDING MESSAGE FUTURE LOGO A NCE VISUAL FUTURE CONCEPT IMAGINATION AGE ENVIRONMENTAL DESIGN PRODUCTS EX CAMPAIGNMARKETING BESPOKE CORPORATE TREND OUTS
- 2. IBITIONS INCENTIVES CAMPAIGNMARKETING BESPOKE CORP UTSTANDING PROMOTION BUSINESS IDENTITY C EN MERCHANDISE SEASONAL MESSAGE RECYCLAB PREMIUMS EVENT CREATIVE INSPIRE VALUE AGE FUTURE LOGO ADVERTISING INFLUENCE CONCEPT OUTSTANDING BRANDING SWAG E RONMENTAL DESIGN PRODUCTS EXHIBITIONS IN MPAIGNMARKETING BESPOKE CORPORATE TREND OUTSTAND ON BUSINESS IDENTITY CENTRICITY BRAND MERCH ND MERCHANDISE SEASONAL MESSAGE RECYCLAB NSPIRE BRANDING MESSAGE FUTURE LOGO A NCE VISUAL FUTURE CONCEPT IMAGINATION AGE ENVIRONMENTAL DESIGN PRODUCTS EX CAMPAIGNMARKETING BESPOKE CORPORATE TREND OUTS ICITY UAL AGE VES G ISE RTISING LUE TION Our Outstanding Research At Outstanding Branding we understand the value of promotional merchandise, how it can help improve your company or brand awareness, and how it can increase ROI. You only need to take a look at our testimonials and client case studies to see the success promotional merchandise can bring. But you want more? Well, our Outstanding research is full of insightful statistics to ensure you too can become a believer of promotional merchandise. SO ONLY ONE QUESTION REMAINS... ...ARE YOU READY TO UNLOCK THE POWER OF PROMOTIONAL MERCHANDISE?
- 3. E RICITY SUAL GAGE TIVES G NDISE VERTISING ALUE BITION NDING believe that Promotional Merchandise creates the biggest impression for attracting attention.
- 4. 6.4% 7.4%DIRECT MAIL 8.7% 8.9%PRINT 16.9% 16.5%TELEVISION 7.9% 8.6%ONLINE MEDIA 60.1% 58.6%PROMOTIONAL PRODUCTS Percentages of positive reactions when exposed to the below advertising mediums. Percentages of advertising mediums which is best to invoke loyalty to an event or cause. Our Outstanding Research
- 5. believe that Promotional Merchandise has the ability to make you feel appreciated.
- 6. UMBRELLAS CLOCKS USB STICKS LUGGAGE HAMPERS MUGS GOLF SHIRTS NOTEBOOKS CONFECTIONERY PENS 21.8% 19.8% Which promotional products are most likely to motivate a person to take action or lead to a more favourable impression of an advertiser or company? 26.2% 31.1% 43.3% 18% 16.5% 16.1% 15.3% 17.2% Our Outstanding Research
- 7. keep a promotional USB Drive for the longest (at least a year). OF PEOPLE 63%
- 8. The most prevalent promotional products that people have in their office or desk. (Out of 1000 respondants) PENS CALENDARS MOUSEMATS MUGS USB STICKS 56 124 50 44 29 Which products are kept the longest? (at least a year) 63% 51.9% 47.8% 43.4% 59.8% USB STICKS UMBRELLAS CLOCKS MUGS PENS Our Outstanding Research
- 9. have three or more promotional products on/in their desk, nearly a third have four or more. OF PEOPLE 53%
- 10. choose a branded mug as the best product to enable message or advertising recall. OF PEOPLE 47.1%
- 11. like promotional products because it’s a constant reminder to them. OF PEOPLE 61%
- 12. say that promotional products provide them with an incentive to TAKE ACTION! OF PEOPLE 50.7% YES! YES!YES! *Research compiled by the British Promotional Merchandise Association