Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers! Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar? Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.

1. How to Use
Social Media to
Outplay Your Competition &
Win New Customers
(+Snapchat Guest)

2. LOCALiQ is
an all-in-one
marketing
platform to help
you find,
convert
and keep
customers.
PROPRIETARY MARKETING TECHNOLOGY
Our platform runs on optimization technology and AI (informed by data
from 1M+ LOCALiQ campaigns!) that you can’t find anywhere else.
That means unmatched ROI for your business.
FREE TOOLS AT YOUR FINGERTIPS
Wondering how your current online footprint stacks up to that of your
competitors’? Want to identify growth areas based on customer calls?
We can help with that – for free.
MORE TIME TO FOCUS ON RUNNING YOUR
BUSINESS
Our experts manage your entire marketing strategy for you, using vertical
expertise to implement innovative campaigns. And don’t worry – you’ll
have insight into all your progress and can manage new leads 24/7.
How exactly do we help small businesses
grow and thrive?
Meet

3. Follow Us!

4. Susie Marino
• Content Marketing Specialist | LOCALiQ
• Digital Marketing Consultant | WordStream
• Based in Boston
@SusieMarinoPPC /in/susie-marino129/

5. Ashley Brown
• Award-winning Digital Marketing Consultant
• Helping local and national businesses harness
the power of online marketing to drive revenue
for almost 10 years
• Division I NCAA rower
• Based in Ottawa, Ontario, Canada
in/ashleyjoybrown/

6. Mark Muldowney
• Head of Global Business Expansion,
Americas. at Snap Inc.
• Oversees sales partnerships for Snap in the
US, Canada, and Latam.
• Passionate about finding new customers for
local businesses through innovative
products.
• Based in San Francisco, CA
in/muldowney/

7. AGENDA • Setting the Social Stage
• The Most Popular Social Media Platforms
• Meet the Social Platforms
• Snapchat Guest

8. Setting the
Social Stage

9. At the end of the day, we’re all consumers just scrolling
our phones.

10. of marketers have seen
So, what are they doing right?
of customers engage with
brands on social media,
BUT not all social media
platforms are designed
for this use case.
80%
Source: NobelBiz, Buffer
70%
positive results from social media
marketing.

11. The Modern Consumer Journey
Snapchat

12. The Most Popular
Social Media Platforms

13. The Most Popular Social
Media Networks Worldwide
By monthly active users (in millions)
2.91B
557M
310M
1.478B
436M

14. Top 5
Social
Media
Goals
Increase your reach
Gain new followers
Improve audience
engagement
Drive more website traffic
Generate quality leads
No matter the platform…

15. Meet The Social
Platforms

16. Facebook, 25-34
+ Boomers
Loves photos & links,
information and live
video.
STRATEGIES Local marketing
Advertising
Relationship Building
INDUSTRIES Beauty/fitness
Jobs/education
Employment/job training
Healthcare
Restaurants
Finance
GOAL
ACTION
Increase reach via advertising
Increase engagement with
video content, remember most
watch without audio

17. Instagram,
18-24, 25-34
+ Millennials
Loves inspiration &
adventure,
questions/polls
STRATEGIES Ecommerce
Organic engagement
Influencer
INDUSTRIES Higher ed
Sports teams
Nonprofits
Technology
Consumer goods
Office supplies
GOAL ACTION Increase followers and drive
leads with contests
Drive website traffic by
showcasing specific
products and brands
Increase reach with
hashtags

18. Twitter,
25-34, 35-49
+ educated & wealthy
Loves news, discussion
& humor
STRATEGIES Customer service
Male demographic
INDUSTRIES Higher ed
Sports teams
Food & beverage
Alcohol
Financial services
Healthcare communication
GOAL ACTION Increase your reach by
engaging in industry-related
conversations and sharing
industry news
Increase engagement with
images as they get 128% more
retweets than video

19. LinkedIn, 46-55
+ professional
Loves long-form content
and core values
STRATEGIES B2B
Organic engagement
International
INDUSTRIES Hospital/healthcare
IT
Construction
Public admin
Retail
Manufacturing
GOAL ACTION Increase engagement with
longform articles
Gain followers by focusing on
core values and leadership,
inspirational and community-
building content

20. TikTok, 10-19
+ Females (60%)
Loves entertainment,
humor & challenges
STRATEGIES Influencer marketing
INDUSTRIES Entertainment
FM consumer goods
Interior design
Fitness & Sports
Beauty, art, fashion, jewelry
GOAL ACTION Increase reach by partnering
with local influencers
Drive website traffic with
simple messaging and clear call
to action
Increase engagement with fun
and entertaining content

21. Snapchat, 13-34
+ Teens, Gen Z
Loves silly, feel-good &
trends
STRATEGIES Video ads
Location-based marketing
App marketing
INDUSTRIES Schools/college
Gyms
Salons
Restaurants
Concerts
GOAL ACTION Drive website traffic with
location-based marketing
Increase engagement with
feel-good video content that
leverages audio
Driving quality leads using
swipe-to-call

22. Win New Customers
on Snapchat

23. C O N F I D E N T I A L
Win New Customers on
Snapchat
2022

24. C O N F I D E N T I A L
The Snapchat Audience

25. C O N F I D E N T I A L Global Master Narrative 25
Talking With Pictures > Text
C O N F I D E N T I A L
JESSICA
Hey! Wish you were
here with me and Julie.
The weahter’s
Hey! Wish you were
here with me and
Julie. The weather’s so
nice that we randomly
decided to go to the
park and have a little
picnic. Come through if
you can!
• Quicker
• More Fun
• No typos
• Richer context

26. 26
THE SNAPCHAT GENERATION | STRENGTH IN VULNERABILITY
A heavily selected and filtered
view of the highlights of life
From
guarded
To
real
Presenting the best version of yourself Exploring and embracing your true self
THE SNAPCHAT GENERATION
IDENTITY
Snapchatters open the app 30+ times daily

27. C O N F I D E N T I A L
319M
Daily Active Users1
5B
Snaps per Day2
1 Snap Inc. internal data Q3 2021.
2 Snap Inc. internal data Q4 2020. See Snap Inc. public filings with the SEC.
97M
North America DAU1

28. Strong
Momentum
Growth in Daily Active Users
(Millions)
Snap Inc. Investor Relations 2017–2021.
153
158
178
186
210
249
238
203
188
173
187 186
218
229
190
191
166
2017 2018 2019 2020
280
2021
293
306
265
319
C O N F I D E N T I A L

29. C O N F I D E N T I A L
Snapchat reaches 3 out of every 4
13-34 year olds in the US
Snap Inc. internal data

30. C O N F I D E N T I A L
Advertising on
Snapchat

31. C O N F I D E N T I A L 31
Awareness
By advertising on Snapchat, you can reach any
objective:
Performance
Consideration

32. Snap Inc. internal data Q1 2020.
C O N F I D E N T I A L
of Snapchat’s business is
direct response.

33. C O N F I D E N T I A L 33
Bev
C O N F I D E N T I A L
Bev, a canned wine maker, leveraged Snapchat to engage with their audience and drive sales. Despite
launching their first campaign with a small budget, Bev was able to quickly achieve massive ROI on
Snapchat.

34. C O N F I D E N T I A L 34
Single Image or Video Ads
Single Image or Video Ads run between Stories
posted by your friends.
Snapchatters can tap the call to action at the
bottom to explore more - make purchases,
download apps, submit lead generation forms,
and more.
Best for: highlighting your best sellers, new
products, or limited-time sales.

35. C O N F I D E N T I A L
Options for User Actions on SMB Ads
Snapchat is
built for your business.

36. C O N F I D E N T I A L
Calling is a very important contact point in the
customer journey. In many cases they want to be
able reach out directly to the advertiser via a
phone call immediately after seeing
communication.
Calling helps consumers:
• Quickly get answers
• Get info that a website or app doesn’t provide
• Set Appointments
• Make Purchases
Options for Actions
Swipe to Call

37. C O N F I D E N T I A L
Options for Actions
Native Leads Form
Best for:
• Users who want to learn
more (community colleges,
medical procedures)
• Contests
• Bigger purchases with a
longer sales cycle (auto,
financial)

38. 38
SMB Creative Examples
Products clearly shown Value prop clear Options for user to take action

39. 39
Case Study - TRUFF Hot Sauce
TRUFF used Snapchat’s goal-based bidding to
optimize for online purchases.
This allowed for a 30% reduction in cost per
purchase compared to other publishers.

40. C O N F I D E N T I A L 40
C O N F I D E N T I A L
KPIs
Lead Generation
Drive Online Sales
Increase # of Calls
Sign-up
Optimization Strategy
Store Visit
Radius Targeting + Footprints
Pixel Lead Confirmation
Pixel Purchase
Swipe to Call
Pixel Lead Confirmation
Custom Tactics for Every
Marketing Goal
And many more!

41. C O N F I D E N T I A L
Accelerate your growth with
Snapchat!

42. Final Thoughts

43. KEY TAKEAWAYS
#1
#2
Don’t disregard a certain platform. Your
audience could be there, and you don’t even
know it!
Pick a goal! No matter the platform, your
goal should be one of five common goals
THEN pick your platform.
#3
Be an early adopter marketer (Snapchat,
TikTok). Go where the opportunity is and the
space is less crowded.

44. THANK YOU