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Branding in Recruitment - Sarah Wall, Marketing Director, Darwin Recruitment
This document discusses the importance of branding in recruitment. It notes that an increasing percentage of applicants are coming from the passive market, seeing a brand 7 or more times before responding. Content marketing is key to ensure a comprehensive strategy and increase brand awareness and engagement. Data shows conversion rates are higher for repeat website visitors compared to first-time visitors, demonstrating the value of an existing relationship with the brand. The document recommends using social media, rich media like video, events, and expertise to build the brand, while also remembering more traditional recruitment channels.
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Branding in Recruitment - Sarah Wall, Marketing Director, Darwin Recruitment
- 1. BRANDING IN RECRUITMENT 2ndNovember 2017 Sarah Wall Marketing Director
- 2. SIMON SINEK’S GOLDENCIRCLE
- 3. DEMAND APPLICANTS DIGITAL TALENT WHY T HE C H A N G I N G L A N D S C A P E O F R E C R U I T M E N T
- 4.
- 5. THE RULE OFSEVEN P L A N T I N G S E E D S T H AT W I L L G R OW I N TO S A L E S ‘A prospect needs to see, hear or otherwise be exposed to a brand at least 7times before they respond in some way, shape or form. If you don’t have a comprehensive content strategy you SIGNIFICANTLY reduce your odds of sales success’
- 6. ‘THE PROOF ISIN THE PUDDING’ NOT ENGAGED WITH BRAND 24% ENGAGED WITH THE BRAND 48% L I N K E D I N I N M A I L A C C E P T A N C E R A T E
- 7. ‘THE PROOF ISIN THE PUDDING’ CONVERSION RATE ON 1ST VISIT 7% CONVERSION RATE ON REPEAT VISIT 14.2% W E B S I T E C O N V E R S I O N R A T E
- 8. BUILDING THE BRAND SO C I A L M E D I A Segment content per channel Website and Social engagement Consultant engagement R I C H M E D I A Video content Use your expertise Events C O N T E N T I S K E Y Use your internal knowledge Position your consultants as experts
- 9. D O N’ T F O R G E T T H E J O B S What are you driving traffic to? What is the end goal? B U I L D C O M P L I A N T L I S T S Start NOW prior to GDPR Good opportunity to speak to your network Encourage followers on social Allow brand engagement without risk R E M E M B E R T R A D I T I O N A L C H A N N E L S 32.6% is still from the active market.