Club Med offers all-inclusive vacation packages that include unlimited sports, children's clubs, dining, drinks, accommodations, and entertainment. They operate 65 resorts worldwide and target families. A digital marketing campaign promoted Club Med through skin ads on 120 websites in the US and Canada. The skin ad format outperformed industry benchmarks for viewability, time spent viewing, and brand interactions.

1. C l u b M e d . u s

2. The Client
« A Club Med all-inclusive vacation truly includes everything – which means convenient, stress-free travel at a great
value. You’ll enjoy seemingly unlimited sports (with equipment and instruction), children’s clubs with expert
childcare, attentive hospitality, gourmet dining, premium liquors, spacious accommodations in all-inclusive resorts,
and live entertainment. »
Premium International
(65
resorts
worldwide)
All
inclusive
vacation
packages
for
families
1 32

3. C A S E S T U D Y
60,420
c l i c k s120
w e b s i t e s
3,8M
I M P R E S S I O N S
1.59 %
A v e r a g e C T R
a higher CTR for Canada:
2,14%
Challenge and Solution
Daily performance optimization according to CTR and Viewabilitymetrics
Target all inclusive and AB+ Families
Design and delivera Skinz campaignthe most impactful and non intrusive Skinz format through 120 sites across the USA and
Canada. Higheraffinity for All inclusive and AB+ Families.

4. C A S E S T U D Y
Results
In-View Time
+85,5
+60,6 seconds vsMOAT
benchmark
Viewability
92,4%
+70% lift vsMOAT
benchmark
Bon impact sur la notoriété
spontanée avec+4pts et +5pts
sur les parfums One Million et
Lady Million de Paco Rabanne
auprès des exposés
Viewability metrics to prove success of the non standard ad unit
Skinz format outperformed the industry viewability Benchmark
Brand Interaction
+15,2%
X5 vs MOAT benchmark

5. Christophe Ménard
CPO & East Coast Manager
us@sublimeskinz.com
(415) 296-6370
Do not hesitateto contact us!
CONTACTS
Jerem Febvre
COO & West Coast Manager
us@sublimeskinz.com
(415) 296-6370
www.sublimeskinz.com