New report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services
Presentation by Private Sector Sector Specialist at a Business Luncheon hosted by SVG EPA Implementation Unit in Collaboration with SVG Chamber of Industry and Commerece
Presentation by Private Sector Sector Specialist at a Business Luncheon hosted by SVG EPA Implementation Unit in Collaboration with SVG Chamber of Industry and Commerece
Why Should The Financial Services Industry Go Digital?DocuSign
In today’s digital world, paper documents are an obstacle to doing business. Financial institutions need solutions that offer bank-level security, regulatory compliance, operational efficiency, and a positive end-user experience. Learn more at: http://bit.ly/1oq6urZ
State of the net issue 18 - latest internet trends and analysisAMAS
Changing media habits is the theme of the Autumn 2010 edition of State of the Net. It also covers trends in reputation management, eCommerce, digital advertising, the digital economy and social media.
Good slides from Douglas McCabe of Enders Analyis presented to #cabinet or c&bnet event on hyperlocal news hosted by Sion simon MP in London UK. William Perrin and Rachel Sterne co-chaired
PEPPOL Pan European Public Procurement Online
Project Description
Further information:
Peter Sonntagbauer, Public Relation Director peter.sonntagbauer@brz.gv.at
Why Should The Financial Services Industry Go Digital?DocuSign
In today’s digital world, paper documents are an obstacle to doing business. Financial institutions need solutions that offer bank-level security, regulatory compliance, operational efficiency, and a positive end-user experience. Learn more at: http://bit.ly/1oq6urZ
State of the net issue 18 - latest internet trends and analysisAMAS
Changing media habits is the theme of the Autumn 2010 edition of State of the Net. It also covers trends in reputation management, eCommerce, digital advertising, the digital economy and social media.
Good slides from Douglas McCabe of Enders Analyis presented to #cabinet or c&bnet event on hyperlocal news hosted by Sion simon MP in London UK. William Perrin and Rachel Sterne co-chaired
PEPPOL Pan European Public Procurement Online
Project Description
Further information:
Peter Sonntagbauer, Public Relation Director peter.sonntagbauer@brz.gv.at
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.
It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.
Member report - Kantar Millward Brown - AdReaction: Engaging Gen X, Y and ZIAB Europe
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen Z’s behaviours, attitudes and responses to advertising to help marketers understand the similarities and differences between the generations and how to effectively engage them.
IAB Spain - Programmatic Ad Buying & Selling Ecosystem IAB Europe
IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & Selling Ecosystem and the interactions between them.
IAB Netherlands & DDMA - Report on Paid Search AdvertisingIAB Europe
This is the third edition of the Dutch National Search Study from IAB Netherlands and DDMA. The ambition of this study was to arm agencies and advertisers with the insights they need to make strategic decisions.
IAB UK commissioned this piece of research to investigate how consumers really use their devices and how this impacts on purchases. The study explores device usage, habits, attitudes and motivations, what the modern device usage environment means to brands and advertising and how the use of multiple devices have disrupted the traditional purchase funnel.
adform: Global Brand Sees 20% Increase In Mobile CTR When Synchronized With T...IAB Europe
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying for a promotional cross device campaign that synchronizes with national and regional TV advertising
United Internet Media – Catch Me If You Can!IAB Europe
A study of the effects of the parallel use of several screens on attention and the consequences for media planning, creation and advertising effectiveness.
eBay Kleinanzeigen, Germany’s largest classified ads
marketplace and subsidiary of the global online marketplace
eBay, has been renowned as a pioneer in the programmatic
advertising space since 2012. So when header bidding, a method also known as pre-bid, emerged as the latest in programmatic technology, eBay Kleinanzeigen recognized the opportunity to both secure their place in the evolving advertising landscape and increase revenue. Header bidding enables publishers to manage yield at the impression level by moving the valuation process ahead of the call to the publisher’s ad server. Looking to ensure complete transparency and control for long term success, eBay Kleinanzeigen sought an agile and complete technology solution. They decided upon prebid.js, the independent, open source wrapper supported by AppNexus.
Value of Advertising, an independent study by Deloitte, has identified a multitude of benefits generated by advertising, to the overall economy, jobs and to civil society.
European Summit on Innovation for Active and Healthy AgeingRunwaySale
The report consolidates the discussions held throughout the 2-day event and is organised in a clear set of actions that we will explore jointly with interested stakeholders in the coming 18 months.
The final report includes possible measures to better convert innovation into economic growth and jobs, mobilize public and private investment, transform health and care systems to meet the needs of the ageing population, leverage technological breakthroughs and build a more inclusive "ageing society".
The material aims to support the legal entities that want to access and implement projects under the European Union funding.
There are several programmes presented (might be more outside of this) to give you the main information, however dare to contact local/regional/national appointed offices to get more information about the programmes you are interested in. Check the online information and guides and see which ones suit you the best.
The activity is implemented by Andreea in the project "Volleyball is not rocket science. We are!"
#EUvolleyballScience #EUsolidarityCorps
European Commission plan for regulating artificial intelligence in the Europe...Δρ. Γιώργος K. Κασάπης
The proposal, published by the European Commission, establishes technical and ethical standards that would influence the development and use of AI in health care and other industries.
The rules call for strict enforcement of data quality and requirements that AI developers take steps to eliminate bias in their algorithms. Among the provisions that caught our eye:
•AI systems should be audited to examine the quality of data used to train AI products, as well as how it was gathered and selected, to determine whether adequate steps were taken to ensure algorithms are free of bias.
•In cases where data provenance could not be adequately vetted, AI systems may have to be re-trained on European data using the EU’s quality standards.
•Human oversight of an AI’s conclusions would be required when individual rights or safety are at risk. In such situations, patients would also need to be informed that AI systems were being used.
We work in turning Data into Wisdom for the convenience of all care stakeholders involved into our integrated and interdependent system. We will surely follow EU AI Guiding Principles…….
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
Following their participation in the IAB Europe webinar on DOOH and Digital Audio, OMD have put together a brief presentation taking a deeper look into their DOOH campaign for HP.
Interact 2018 - Advertising that works for everyoneIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
Interact 2018 - Embracing an ever-changing future for digital advertisingIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder of The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
Interact 2018 - GDPR for digital publishers, digital agencies and advertisersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe. Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Interact 2018 - DOOH growth and barriersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Press Release: Advertising delivers powerful economic benefits across the EU
1. Advertising delivers powerful economic benefits across the EU
New report finds that every Euro spent on advertising powers a seven-fold boost to
GDP, encourages innovation, supports employment and helps fund vital services
European advertising industry calls for moratorium on further advertising restrictions
to ensure associated hidden costs can be assessed
The first-ever EU-wide report to isolate the economic and social contribution of
advertising highlights its ability to drive economic growth across the EU.
Value of Advertising, an independent study by Deloitte, has identified a multitude of
benefits generated by advertising, to the overall economy, jobs and to civil society.
Using econometric modelling, the study, which was commissioned by the World
Federation of Advertisers and other industry partners, found that advertising
contributed nearly 6m jobs across the EU and 4.6% of total GDP.
The study identified three key areas where advertising provided direct or indirect
benefits to European economies and citizens:
Economic benefits: Every Euro spent on advertising is estimated to add an additional
seven Euros to GDP. This means that the EUR 92 billion spent on advertising in 2014 in
the EU would have contributed EUR 643 billion to GDP, representing 4.6% of the overall
EU GDP.
The study found that advertising contributes to the wider economy through its ability to
support competitiveness, providing consumers with information on products and
services, and helps to increase their choice of goods and services. This, in turn, drives
innovation by incentivising businesses to create differentiated products and services,
allowing them to out-compete their competitors not just in the EU but around the
world.
Employment benefits: Advertising provides almost six million jobs in the EU, equivalent
to 2.6% of all EU employment. These come in three areas:
Firstly, people employed directly in the production of advertising. These jobs
account for 16% of the 5.8m total jobs supported by advertising. The study
excludes employment associated with in-house production of advertising, so this
is a conservative number.
Secondly, jobs created in media and online businesses that are funded by
advertising, including journalists and content producers as well as people working
in out-of-home (OOH) or television, for example. This accounts for 10% of the
5.8m jobs. These roles have both greater job security and an average salary that
2. is higher than seen in the rest of the economy.
Finally, there are jobs created in the wider economy as a consequence of
advertising activity. These range from sales jobs to roles supporting the ad
business in industries such as hospitality. This area also includes roles created by
the advertising-stimulated demand for products and services. It accounts for 74%
of the 5.8m jobs.
Social Benefits: Advertising provides personal and social benefits by funding or part
funding media services. Advertising ensures that EU citizens benefit from news,
entertainment and communications tools at a reduced cost or even for free. The €92bn
spent on advertising in 2014 directly funded content of all kinds.
Outdoor advertising also provides additional civic benefits in the form of an improved
urban environment while search engines help people to reduce both the time and
financial cost of seeking new information.
Without advertising, funding for all sorts of media would be reduced. This could lead TV
to be increasingly based on subscription, reduced newspapers and magazines’ plurality
and independence, and radio stations would lack the ability to provide news and
entertainment throughout the day. In addition, professional sports and cultural events
would need to seek financial support from another source.
Online, advertising largely funds free services that people across Europe use at little or
no cost. For example, around 70% of EU citizens regularly use email services, while social
media are accessed extremely widely.
“Advertising is a vital economic engine that encourages competition, drives innovation in
business and provides significant benefits to society by funding or part funding media
services, from news to entertainment. Policy-makers should be mindful that ad
restrictions have important economic, social, and cultural consequences,” said Stephan
Loerke, CEO of the World Federation of Advertisers.
The European ad industry is calling for a moratorium on further restrictions on
advertising to ensure that the overall impact of any new rules, including their unintended
consequences, is fully assessed. Right now, the industry is concerned that the revised
Audio Visual Media Services and ePrivacy directives will create additional restrictions,
hurting the European digital economy and reducing its potential to create local
champions and more jobs.
“Advertising matters for employment, innovation, culture and entertainment, and
supports media plurality, which is fundamental to democratic freedoms. The benefits are
pervasive and run through the fabric of society,” said Loerke.
Research funded by members of the European advertising industry:
Advertising Association UK (AA), Association des Agences-Conseils en Communication (AACC), Association of European Radios (AER),
European Association of Communications Agencies (EACA), European Broadcasting Union (EBU), The Association of television and radio
sales houses (EGTA), Internet Advertising Bureau EU (IAB Europe), Mainostajat Finland, Organisation Werbungtreibende im Markenverband
(OWM), Union des Annonceurs (UDA), Union des Entreprises de Conseil et Achat Media (UDECAM), The World Federation of Advertisers
(WFA)
3. Advertising Association UK (AA) – Glen Christie
Association des Agences-Conseils en Communication (AACC) – Marie-Pierre Bordet
Association of European Radios (AER) – Vincent Sneed
European Association of Communications Agencies (EACA) – Dominic Lyle
European Broadcasting Union (EBU) – Claire Rainford
The Association of television and radio sales houses (EGTA) – Anne-Laure Dreyfus-Coutinho
Internet Advertising Bureau EU (IAB Europe) - Townsend Feehan
Mainostajat Finland – Ritva Hanski-Pitkäkoski
Organisation Werbungtreibende im Markenverband (OWM) – Stephanie Beer
Union des Annonceurs (UDA) – Valérie Hackenheimer & Floriane Monnier
Union des Entreprises de Conseil et Achat Media (UDECAM) – Françoise Chambre
World Federation of Advertisers – Alastair Ray