Styles of music video
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The document defines and describes various film and video techniques that can be used in music videos, including narrative techniques that relate the storyline to lyrics, time lapse and extreme slow motion to manipulate the passage of time, the butterfly effect concept of how small actions can impact larger events, intertextuality to incorporate parody and comedy, green screen to place performers in unreal settings, split screen and cameo appearances of other artists.
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Editing procedure, assembling shots, symbolic editing and editing errors. The language of editing and shooting-sound in editing-categories of sound, post-synchronization, voice-over or narration, music and dubbing, Video Editing - linear, non-linear, types of editing modes. (assemble mode, insert mode, on line mode) computer editing - time cede roll editing, etc., Television graphics & titling and specials effects, Audio - Dubbing, Back ground Music, synchronizing of video and audio, voice Over (narration)etc. Presentation skills, recording live programmes.
Media edit def
There are several editing techniques used to transition between shots or scenes, including cuts, fades, dissolves, and wipes. Continuity editing aims to make transitions seem seamless. Matching actions and locations between shots maintains continuity. Cross-cutting suggests two locations simultaneously. Jump cuts omit parts of action. Long takes allow shots to remain for longer. Superimposing adds images or text over existing images. Slow motion edits footage to slow actions for effect. Sound can be diegetic, heard by characters, or non-diegetic, for audiences only. Incidental music enhances atmosphere.
Technical conventions
The document provides definitions and examples of various cinematic techniques used in filmmaking, including tracking shots, point of view shots, close-up shots, zooming and tracking in, dramatic angles, use of music, diegetic and off-screen sounds, lighting techniques like low key lighting and chiaroscuro, editing styles such as fast pacing, jump cuts, parallel editing, silence, and techniques that create a disorientation of time and space. Examples are provided for many of the techniques through links to video clips illustrating their use.
Glossary of film_terms
A Glossary of film terms useful for film studies.
Terms are classified into 3 groups - Camera Techniques, Editing and Miscellaneous.
Media cinema
Cinematography refers to the technical aspects of filmmaking, including camera shots and angles, lighting, color, lenses, mise-en-scene, and editing. It aims to effectively frame and compose scenes to tell a story and elicit emotional responses from viewers. Some key techniques discussed include different types of shots like close-ups and long shots to focus attention or set a scene, lighting to set moods, and editing methods like transitions and cross-cutting between scenes. Sound is also emphasized as important for setting atmosphere and signaling important events through diegetic and non-diegetic elements.
Glossary of editing terms for television drama
The document defines various editing techniques used in film and television production:
1) Cutting refers to transitions between shots, such as shot/reverse shot cutting between speakers in a dialogue.
2) Transitions besides cuts include dissolves, where one shot gradually breaks into particles as the next emerges, and crossfades where one shot fades out as the next fades in.
3) Editing can control the passage of time through techniques like montages that compress time and ellipses that leave gaps between shots.
Research- Trailer
Trailers are short clips used to generate interest in upcoming films. They aim to capture audience attention and create anticipation through dramatic images and sounds over 3 acts: (1) introducing the context and characters, (2) establishing problems and climax, (3) highlighting key moments and stars. Trailers use transitions like fades and cuts, shots like close-ups, and non-diegetic sounds to set mood and imply drama. The goal is to attract large audiences and profit for film distributors.
Single camera production
A single camera production involves filming a scene with one camera, which requires more editing but is cheaper than using multiple cameras. Single camera filming allows the entire process to be observed but limits what can be captured in each shot. Different types of dramas include drama series with seasons, drama serials with predetermined episodes, and single dramas that are standalone films/episodes. Story structures also vary, including linear storylines that progress chronologically versus non-linear storylines that jump between time periods. Proper lighting, camera angles, movement, sound, and editing are needed to effectively build scenes and tell a story in a drama.
Evaluation task 4 - Editing
The document discusses various editing techniques used in creating a music video. It describes using cross-fades to smoothly transition between shots and convey the passage of time. Color correction and chroma-keying were used to create a more cinematic look and remove green screens. Slow motion was applied selectively to emphasize emotional moments. Feedback prompted stabilization of shaky handheld shots. Various software tools were leveraged to achieve professional results on a limited budget.
Shot list template 2017
This document contains a shot list for a music video production. It outlines 9 shots of varying types and estimated durations, along with descriptions and notes for each shot. The shots include stationary and moving camera work like close-ups, dolly shots, and tracking shots of the performer. Transitional elements like camera movements towards and away from the performer's head are described. Specific directorial notes provide details on using a watch, green screen, and black screen effects to portray the performer's wealth and create a low budget aesthetic for the music video.
Similar to Styles of music video (20)
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Evaluation Question 2
The document discusses the design elements of a music video, magazine advertisement, and digi-pak that were created to promote a soul music album. The music video uses a narrative set in London to reflect the lyrics and engage the target female audience. Both the advertisement and digi-pak use a consistent color scheme of dark tones with silver and gold accents to tie the projects together and capture attention. Design conventions like the artist name, track list, and barcode are included across formats.
Music Theory
The document discusses several theories related to music videos:
- Music videos use camerawork, editing, scene composition, sound, and effects to emphasize lyrics and tell a narrative that helps audiences understand the song's meaning.
- Using popular celebrities in a music video can draw more attention and help less known artists gain exposure and start their careers.
- Laura Mulvey's "Male Gaze" theory discusses how women are often portrayed as objects for male viewers' pleasure in the media through focusing on curves and shaping of the female body.
- Goodwin's Theory states that an effective music video needs a relationship between the visuals, lyrics, and artist that demonstrates references to the lyrics.
Technical difficulties
The document describes various technical difficulties experienced when using several software programs and hardware for video editing, photo editing, blogging, and photography. Premier had issues syncing footage and playing files. Photoshop crashed, corrupted images, and shut down. Blogger corrupted files, was unresponsive, and had uploading errors. Cameras lacked memory, had low battery life, and stopped recording due to memory issues. Focusing lenses to get clear images was also sometimes difficult.
Audience feedback
Viewers provided feedback on a music video:
1) They praised the effective use of lighting and cinematography while noting some shots were shaky.
2) Suggestions for improvement included adding more camera angles, close-ups of the instrument, and incorporating a narrative to match the song's meaning.
3) Most felt the video fit well with the song but could be strengthened by additional footage and smoothing out shaky camera shots.
Audience feedback
Viewers provided feedback on a music video:
1) They praised the effective use of lighting and cinematography while noting some shots were shaky.
2) Suggestions for improvement included adding more camera angles, close-ups of the instrument, and incorporating a narrative to match the song's meaning.
3) Most felt the video fit well with the song but could be strengthened by additional footage and smoothing out shaky camera shots.
Analysis of Marketing: Emeli Sande
Emeli Sande is featured on the front cover of The Big Issue magazine from 2012. She wears dark clothing which emphasizes her face against a tonal background that adds variety. Her name is in italics to draw attention. The poster advertising her tour uses a similar design with dark clothing, tonal background, and italics to highlight her name and information. It also advertises her album and provides tour dates and social media details to appeal to different audiences. Both feature Sande in the center with lighting used to create emphasis and tones that reference her style and known blonde hair.
Costume Design
My artist will wear dark clothing like a black jumper and dark jeans during the live performance to draw focus to the artist rather than their clothing. While filming narrative footage, the artist will wear a purple coat to stand out from the male actor. Minimal makeup will be used to portray the artist as a natural, real individual, tying into the song's original meaning.
Health & Safety Evidence
Stephanie Rallison has identified risks for an upcoming film shoot including personal injury from moving equipment, damage to equipment from improper use, and risks that could halt production like unsafe storage of equipment. The document provides details on each risk and assigns responsibilities to Stephanie or others to minimize risks through safe practices like having multiple people move heavy items, turning off unnecessary lights, and storing unused gear away from filming areas. Proper footwear is also required for all team members.
To what extent do additional ways of making
Additional ways Hollywood makes money can influence the types of films produced. Films are carefully planned, financed, and test screened. Release dates are strategically chosen to target certain audiences. Extensive advertising campaigns utilize posters, social media, and partnerships with companies like McDonald's. Successful films are further monetized through merchandise, video games, theme park attractions, and sequels capitalizing on built-in fanbases. Maximizing profits across multiple revenue streams affects which stories and franchises studios invest in developing.
Prop list
The document discusses several potential filming locations for a music video or film scene, including using an iPhone to promote the Apple brand, filming a grand piano to focus on a musical performance, using a park bench to emphasize a character's narrative and set a scene for two characters, shooting in a hall to introduce an artist playing piano alone and being free, and filming near London Bridge to use a recognizable significant location with interesting background buildings.
What is a digipak
A digipak is a CD case design that folds out like a gatefold to provide information about the artist. It uses a plastic case inside a paperboard binding to securely hold the CD. The design allows images to be placed behind and on the cover. Manufacturers are researching more eco-friendly designs by using recycled materials like PET trays made from bottles or replacing plastic completely with paper trays made from sugarcane and egg cartons.
What is a digipak
A digipak is a CD case design with a folding, gatefold format that provides space for information about the artist. It includes a plastic case to hold the CD and prevent damage, with images placed behind the CD hole and on the front and back covers. Manufacturers are researching more eco-friendly digipak designs made from recycled materials like bottles or sugarcane-based paper to reduce environmental impact.
Meaning of colour
The document discusses the common meanings and associations of different colors. Red is often associated with love and passion but can also represent aggression, while blue frequently symbolizes trust, loyalty and calmness. Yellow brings warmth and positivity in light shades but jealousy or illness in darker tones. Green is linked to nature, relaxation and wealth, white with peace and purity, and purple with royalty, romance and power. Orange represents honesty and generosity, pink love and relaxation, and black wisdom but also darkness and loneliness.
Storyboard
The document provides a detailed shot-by-shot summary of a music video. It introduces the main female character playing piano alone in black clothing, representing her mysterious and solitary nature. Later shots show her interacting and developing a close friendship with a male character, though the narrative takes a twist when he is shown leaving with another woman, leaving the female character alone once more. The shots are intended to visually depict the lyrics and themes of loneliness and broken loyalty within the song.
Conventions of a music video
There are two main conventions of music videos: technical and symbolic. Technically, videos use camera work, sound, and mise-en-scene to convey meaning. Symbolically, small details like close-ups provide hidden meanings. Videos also use styles like narrative, cameos, live performances, animation, and time lapse. Camera techniques establish shots and close-ups are used, while mise-en-scene includes purposeful props and clothing choices, and editing creates effects and shot transitions that further the video's meaning.
Theorists
This document discusses whether someone is a modernist or postmodernist in a society dominated by postmodernism culture. It states that while postmodernism is often pastiche and parody used in media, this person believes cultural output is more purposeful, so they remain a modernist despite the dominant postmodern culture.
Research
Stephen Frears is an English film director born in 1941 who graduated from Cambridge University. He worked as an assistant director in films but primarily directed for the BBC in his early career. During the 1980s, he became an important director of American and British films, producing "My Beautiful Laundrette" set in London during Margaret Thatcher's time as Prime Minister. The film was nominated for an Academy Award and two BAFTA awards when released in 1985. Margaret Thatcher was born in 1925 and was the first and only female Prime Minister of the United Kingdom, serving from 1979 to 1990. She implemented several political and economic initiatives as Prime Minister but later resigned after her Community Charge tax became unpopular and her European beliefs
Question 7
The author learned several skills from completing their preliminary task that helped them with their full product. They learned about magazine layout conventions like structure and appropriate images. They also improved their photography skills like varying camera angles and lighting. Their knowledge of Photoshop also grew from the preliminary task, learning tools and how to place and edit images and text. Completing the preliminary task helped provide foundations for the skills needed to design their own music magazine.
Question 7
The author learned several skills from completing their preliminary task that helped them create a better final product. They gained knowledge around magazine layout and design conventions like page structure and using high quality images. They also improved their photography skills like varying camera angles and positioning models. Finally, the preliminary task helped the author become more proficient with Photoshop and learn new techniques like color range and drop shadows.
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Styles of music video
- 2. Narrative: A storyline within the music relating towards the lyrics. Time Lapse: Events sped up to make the time faster, this can also be created with photos taken at set intervals. Butterfly Effect: Actions which can change a series of events. Intertextuality: A parody with other forms media for a comical effect. Extreme Slow Motion: Footage speed reduced a high quality of detail is still captured. Extreme Close Up: Framing only a small specific area e.g. facial features such as eyes, excluding majority of the background. Green Screen: Allows manipulation of the background or creating a scene, this could be a simple coloured background or a unreal world, placing the performer in areas which aren't usually possible.
- 3. Split Screen: An after effect used as a transition to a new shot. Use Of Colour: Filters placed on the footage can be used to exclude certain colours or to make specific colours more noticeable. Live Performance: Used to create a live experience uses a variety of angles and camera positions. Cameo: A video involving other artists from the same record label or a famous figure appears in the video but does not sing while the artist performs