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The document discusses several potential filming locations for a music video or film scene, including using an iPhone to promote the Apple brand, filming a grand piano to focus on a musical performance, using a park bench to emphasize a character's narrative and set a scene for two characters, shooting in a hall to introduce an artist playing piano alone and being free, and filming near London Bridge to use a recognizable significant location with interesting background buildings.
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Evaluation Question 2
The document discusses the design elements of a music video, magazine advertisement, and digi-pak that were created to promote a soul music album. The music video uses a narrative set in London to reflect the lyrics and engage the target female audience. Both the advertisement and digi-pak use a consistent color scheme of dark tones with silver and gold accents to tie the projects together and capture attention. Design conventions like the artist name, track list, and barcode are included across formats.
Music Theory
The document discusses several theories related to music videos:
- Music videos use camerawork, editing, scene composition, sound, and effects to emphasize lyrics and tell a narrative that helps audiences understand the song's meaning.
- Using popular celebrities in a music video can draw more attention and help less known artists gain exposure and start their careers.
- Laura Mulvey's "Male Gaze" theory discusses how women are often portrayed as objects for male viewers' pleasure in the media through focusing on curves and shaping of the female body.
- Goodwin's Theory states that an effective music video needs a relationship between the visuals, lyrics, and artist that demonstrates references to the lyrics.
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The document describes various technical difficulties experienced when using several software programs and hardware for video editing, photo editing, blogging, and photography. Premier had issues syncing footage and playing files. Photoshop crashed, corrupted images, and shut down. Blogger corrupted files, was unresponsive, and had uploading errors. Cameras lacked memory, had low battery life, and stopped recording due to memory issues. Focusing lenses to get clear images was also sometimes difficult.
Audience feedback
Viewers provided feedback on a music video:
1) They praised the effective use of lighting and cinematography while noting some shots were shaky.
2) Suggestions for improvement included adding more camera angles, close-ups of the instrument, and incorporating a narrative to match the song's meaning.
3) Most felt the video fit well with the song but could be strengthened by additional footage and smoothing out shaky camera shots.
Audience feedback
Viewers provided feedback on a music video:
1) They praised the effective use of lighting and cinematography while noting some shots were shaky.
2) Suggestions for improvement included adding more camera angles, close-ups of the instrument, and incorporating a narrative to match the song's meaning.
3) Most felt the video fit well with the song but could be strengthened by additional footage and smoothing out shaky camera shots.
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Emeli Sande is featured on the front cover of The Big Issue magazine from 2012. She wears dark clothing which emphasizes her face against a tonal background that adds variety. Her name is in italics to draw attention. The poster advertising her tour uses a similar design with dark clothing, tonal background, and italics to highlight her name and information. It also advertises her album and provides tour dates and social media details to appeal to different audiences. Both feature Sande in the center with lighting used to create emphasis and tones that reference her style and known blonde hair.
Costume Design
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To what extent do additional ways of making
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The document discusses the common meanings and associations of different colors. Red is often associated with love and passion but can also represent aggression, while blue frequently symbolizes trust, loyalty and calmness. Yellow brings warmth and positivity in light shades but jealousy or illness in darker tones. Green is linked to nature, relaxation and wealth, white with peace and purity, and purple with royalty, romance and power. Orange represents honesty and generosity, pink love and relaxation, and black wisdom but also darkness and loneliness.
Storyboard
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Conventions of a music video
There are two main conventions of music videos: technical and symbolic. Technically, videos use camera work, sound, and mise-en-scene to convey meaning. Symbolically, small details like close-ups provide hidden meanings. Videos also use styles like narrative, cameos, live performances, animation, and time lapse. Camera techniques establish shots and close-ups are used, while mise-en-scene includes purposeful props and clothing choices, and editing creates effects and shot transitions that further the video's meaning.
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The document defines and describes various film and video techniques that can be used in music videos, including narrative techniques that relate the storyline to lyrics, time lapse and extreme slow motion to manipulate the passage of time, the butterfly effect concept of how small actions can impact larger events, intertextuality to incorporate parody and comedy, green screen to place performers in unreal settings, split screen and cameo appearances of other artists.
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Stephen Frears is an English film director born in 1941 who graduated from Cambridge University. He worked as an assistant director in films but primarily directed for the BBC in his early career. During the 1980s, he became an important director of American and British films, producing "My Beautiful Laundrette" set in London during Margaret Thatcher's time as Prime Minister. The film was nominated for an Academy Award and two BAFTA awards when released in 1985. Margaret Thatcher was born in 1925 and was the first and only female Prime Minister of the United Kingdom, serving from 1979 to 1990. She implemented several political and economic initiatives as Prime Minister but later resigned after her Community Charge tax became unpopular and her European beliefs
Question 7
The author learned several skills from completing their preliminary task that helped them with their full product. They learned about magazine layout conventions like structure and appropriate images. They also improved their photography skills like varying camera angles and lighting. Their knowledge of Photoshop also grew from the preliminary task, learning tools and how to place and edit images and text. Completing the preliminary task helped provide foundations for the skills needed to design their own music magazine.
Question 7
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Prop list
- 1. iPhone: to promote a globally known brand such as Apple this increases awareness and a form of advertisement. Grand Piano: A classical object to put more focus on the performer. Close ups of the keys and chord strings create interesting shots for the musical performance. Park Bench: To put emphasis in the narrative of the character having a side on the other hand to set a scene for the two characters.
- 2. Hall: the first setting to introduce my artist, she will play the piano alone being herself and free to perform in her own world this adds to the genre of Soul. Central London (Near London Bridge): A significant location the audience will be able to recognise, the surrounding buildings also create a interesting background.