The document provides an evaluation of the front cover and contents page designed for a magazine called 'Uniform'. For the front cover, the author is happy with elements like the masthead, puff, and cover line but unhappy with the large confrontational typography, lack of variation in colors and fonts, and lack of details about the magazine's contents. For the contents page, the author is happy with the use of imagery and page numbering but unhappy with the excessive negative space, lack of color, small typography, and noisy black and white image. The evaluation concludes that the contents page gives a negative house style that does not match the target demographic of students.

1. ‘Uniform’ Magazine
{
Evaluation

2. Things I am happy with about the Front Cover
Masthead to give the
Magazine an important
connotation
Puff to give the
magazine a
sense of
status
Cover line to
give the major
article of the
issue most
attention
A mid-shot smiling,
Feature Article
Photograph to give a
warm and inviting tone
to the magazine
A barcode as a
filler, in keeping
with convention.

3. Things I am NOT happy about the Front Cover
I used a typography that was very
large and confrontational because it
was very much like army writing,
giving it a harsh connotation.
Which is against the happy and
welcoming vibe I was trying to create
in this cover. As this is the only font
used I also feel the cover lacks
variation and seems very
unnegotiable.
There is also only two colours
used on the cover, which I feel isn’t
enough variation to attract a
reader.
Also, because there are not
many plugs, the reader
doesn’t really know what is
inside the magazine.
Creating a lack of interest
and a not clear of
mode of address,
which will perhaps leave a
reader confused as to what
the demographic is.
I am not happy with the overall miss-en-scene with the cover because I feel it does
not give off the overall feeling I was looking for

4. Things I am happy about the Contents Page
Used an image, related
to the Feature
Article, to give the
connotation that Page 4
is the most important in
the whole issue.
I numbered the page
which is good because
people like order
and creates a
functional
connotation
Very easy to read
typography, making it
easy for the reader to
follow the content of the
magazine and skip to the
features that matter to
them.
Because it is orderly, it
creates a house style.
Which will help build the
Brand of the magazine

5. Things I am NOT happy about the Contents Page
A lot of negative space
which needs fillers to
make the page more
interesting.
Absolutely no colour,
making it not engaging for
the reader, giving it a dull
house style and
wouldn’t engage the
demographic of
Typography is very small students.
so there is too much
emphasis on page numbers
and gives a confused
connotation for the
reader.
The image is
noisy because of the
black and white filter,
making it very un
lively: Contrasting
the cover and going
against the house
style previously set
up.
Not enough images to keep the
reader interested or give the
Feature Articles enough
attention
Overall, I am not happy with the Contents Page because I feel it
gives a negative House Style and isn’t in keeping with
the demographic of students.

6. Tools used when creating the Front Cover
I used Type Tool
and chose my
typography Eye-dropper Tool to
ensure my text is the same
colour
I used the Ellipse
Tool and made it the
same colour as my title to
put in a Plug
Move Tool to move text and
shapes around the cover

7. Tools used when creating the Contents Page
Move Tool, to move text,
images and shapes around the
page
I Cropped the
image so there wasn’t
too much left over
space around Louise
Type Tool to change
the typography,
and size
Rectangle Tool to make the page
number more dominant and to make the
columns of the page more clear

8. The conventions I used
I used a mid-shot on the front
cover
Barcode as a space
filler
Large numbers to
emphasise importance of
articles
Quote from the feature
article
I used columns on the
contents page
Page numbers on the
contents page
An image related to the
feature article