10. Using Outline Headings I. Industry Characteristics A. Annual sales B. Profitability C. Growth rate 1. Sales 2. Profit I. Flour milling is a mature industry. A. Market is large B. Profit margins are narrow C. Growth is modest. 1. Sales growth less than 3% 2. Profit growth is flat. Descriptive (Topical) Outline Informative (Talking) Outline