The use of SWOT as a tool to stimulate strategic conversation in SMEs

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The use of SWOT as a tool to stimulate strategic conversation in SMEs Paper presented at IERC 2010 Conference in Cancún (Mexico) Authors: Raf Sluismans, Tinne Lommelen and Friso den Hertog (Maastricht University & Hasselt University)

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The use of SWOT as a tool to stimulate strategic conversation in SMEs Raf Sluismans, Tinne Lommelen and Friso den Hertog Maastricht University & Hasselt University

SWOT analysis – outdated tool? ,[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT as tool in large scale policy programmes ,[object Object],[object Object],[object Object],[object Object],[object Object],STEP 1: Intake interview STEP 2: Innovation scan Discuss scan results Build SWOT matrix Score SWOT matrix STEP 3: Strategic session 1 Set priorities Formulate actions STEP 4: Strategic session 2

Recipe for valuable SWOTs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Active ingredients: Focus & priority ,[object Object],[object Object]

Active ingredients: Focus & priority ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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