Marketing Strategy for Marketing Diploma Offered By Department of Agribusiness Management Faculty of Agriculture and Plantation Management Wayamba University of Sri Lanka

1. Offered By Department of Agribusiness Management
Faculty of agriculture and plantation management
Wayamba university of Sri Lanka
Marketing Strategy for
Marketing Diploma

2. • Provide quality and professional
diploma course and develop the career,
of people who interested and seeking
out knowledge in agriculture related
Business and marketing sectors .
Vision Statement

3. • Strengths :-
• Agribusiness department has well qualified academic staff.
• University has good name among the other universities.
• Undergraduate students in wayamba university have high
employment rate.
• Weaknesses :-
• Which days in weak should use to provide this course.
• Difficulties to attend in week ends.
• Budget problem.
S W O T Analysis

4. • Opportunities :-
• Agribusiness department already has enough facilities.
• Up rising trend on marketing studies.
• In lot of job’s asking for professional qualifications.
• Wayamba university already have more than 2000 internal
students.
• Threats :-
• Other marketing related diplomas offered by private and government
institutes. E.g.:- CIM UK, CIM Sri Lanka.
• Reduction of demand for diplomas.
• Low price diplomas from other institutes.

5. • In five years time we will achieve top rank among other marketing
diploma courses.
• Offered quality agriculture related diploma course which is up rising
trend in Sri Lanka and worldwide.
• Increase the profits and also provide professional qualified people to the
country.
• Planning to offer more different diploma courses in future.
• E.g. :- Dip. In Agriculture Economics , Dip. In Financial Management
Goals and Objectives

6. Marketing Strategy for Diploma
Course
• To Whom :- People who wishes to hold a reputed
professional qualification or start a career to uplift their
knowledge in marketing sectors in Sri Lanka and overseas.
• Young people who have A/L qualifications.
• Qualified people who already works in marketing sector.
• Undergraduate students in this University.
Target Market

7. Diploma in Marketing
• Course Outlines
• Business management
• Business Statistics
• Finance in business
• ICT for Business
• Managing Human Resources
• Management of business projects
• Customer Relationship Marketing Management
• Professional skills development
• Business Project

8. • Duration :- 6 Months (Weekends)
• Medium :- English / Sinhala .
• Venue :- Wayamba University Makandura Premises.
• Course Fee :- 30000/= (Can pay with 3 installments)
• Publicity :- Trough website (Face Book , Twitter , University Web Site)
• Offers :- 6% course fee off for the students who have 3 subjects in
G.C.E. A/L.
4% course fee off for the undergraduate students.

9. • Direct Marketing for internal
Undergraduate.
• Advertising Trough
TV Advertisement , Paper
Advertisements ,
Articles , Awareness Programs

10. Produced by
M.W. Charith S. De Silva
Department of Agribusiness Management
Faculty of Agriculture and Plantation Management
Wayamba University of Sri Lanka