This document discusses UCAS's exhibitor data collection service, which allows exhibitors at higher education events to collect visitor data through barcode scanning. It benefits exhibitors by enabling them to collect visitor details in a simple, time-saving way and to directly communicate with prospective students after events. The process involves visitors opting-in and having their tickets scanned at events and stands. Exhibitors then receive the visitors' names, contact details, subject preferences, and other fields within 3 days for marketing purposes. Feedback from exhibitors and students is positive about the easy data collection and quality of information provided. The service also offers enhanced data analysis of exhibitor audiences.