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Tribes Uncovered - Understanding the student population
Debbie Scott, Head of Insight and strategy at UCAS Media, introduces the latest segmentation work on student tribes.
Face to face - data capture solutions
This document discusses UCAS's exhibitor data collection service, which allows exhibitors at higher education events to collect visitor data through barcode scanning. It benefits exhibitors by enabling them to collect visitor details in a simple, time-saving way and to directly communicate with prospective students after events. The process involves visitors opting-in and having their tickets scanned at events and stands. Exhibitors then receive the visitors' names, contact details, subject preferences, and other fields within 3 days for marketing purposes. Feedback from exhibitors and students is positive about the easy data collection and quality of information provided. The service also offers enhanced data analysis of exhibitor audiences.
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Click through breakthrough
Email is still an effective marketing channel if used strategically. Debbie Scott, Head of Insight and Strategy at UCAS Media, gave a presentation on maximizing email effectiveness through click-through rates. While some claim email is dead, Scott argues it can still drive results when marketers focus on compelling subject lines, relevant content tailored for the recipient, and calls to action that encourage clicks and engagement.
The New Laws of Attraction
The document discusses engaging with prospective higher education students at an earlier stage, known as the pre-HE market. It defines this market as beginning in Year 10 and including a wide range of influencers beyond just the students. Research shows students begin considering options even earlier and want information to guide their choices. The proposition discusses tools like UCAS Progress and events to engage students, as well as digital advertising and mail opportunities to reach students, parents, and advisors with the right messages at the right time.
Using analysis and data to understand your market
Maggie Smart, Senior Principal Analyst at UCAS shows how to use analysis and data to understand the higher education market.
Recommended
Tribes Uncovered - Understanding the student population
Debbie Scott, Head of Insight and strategy at UCAS Media, introduces the latest segmentation work on student tribes.
Face to face - data capture solutions
This document discusses UCAS's exhibitor data collection service, which allows exhibitors at higher education events to collect visitor data through barcode scanning. It benefits exhibitors by enabling them to collect visitor details in a simple, time-saving way and to directly communicate with prospective students after events. The process involves visitors opting-in and having their tickets scanned at events and stands. Exhibitors then receive the visitors' names, contact details, subject preferences, and other fields within 3 days for marketing purposes. Feedback from exhibitors and students is positive about the easy data collection and quality of information provided. The service also offers enhanced data analysis of exhibitor audiences.
Clearing clarified
Matt Criddle, Agency Sales Manager at UCAS Media, shares the key trends and applicant behaviour during clearing.
Building the university brand - Katie Bell MDX Uni
Katie Bell, Deputy Vice-Chancellor, Chief Marketing Officer at Middlesex University shows how to bring a university brand to life.
Digital marketing and SEO from MAKE IT RAIN
Luke Regan from SEO specialist agency, Make it Rain shares practical tips and tactics you can implement today.
Click through breakthrough
Email is still an effective marketing channel if used strategically. Debbie Scott, Head of Insight and Strategy at UCAS Media, gave a presentation on maximizing email effectiveness through click-through rates. While some claim email is dead, Scott argues it can still drive results when marketers focus on compelling subject lines, relevant content tailored for the recipient, and calls to action that encourage clicks and engagement.
The New Laws of Attraction
The document discusses engaging with prospective higher education students at an earlier stage, known as the pre-HE market. It defines this market as beginning in Year 10 and including a wide range of influencers beyond just the students. Research shows students begin considering options even earlier and want information to guide their choices. The proposition discusses tools like UCAS Progress and events to engage students, as well as digital advertising and mail opportunities to reach students, parents, and advisors with the right messages at the right time.
Using analysis and data to understand your market
Maggie Smart, Senior Principal Analyst at UCAS shows how to use analysis and data to understand the higher education market.
Key trends in higher education admission
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Google analytics- beyond the last click
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Making the most of recruitment events
This document contains notes from a presentation on maximizing return on investment from recruitment events. It discusses setting objectives and targets around sales, brand building, and public relations. It provides tips for planning the event including promoting attendance, selecting an enthusiastic stand team, and following up with visitors. The presentation stresses the importance of measuring performance to evaluate if the recruitment event achieved its objectives.
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Mike Bond from leading design agency, Bond and Coyne shows how to engage with new audiences by handing over ownership of your brand.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help relax the body and lift the mood.
UCAS Using Analysis and Data
The document discusses the benefits of exercise for mental health. It notes that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise has also been shown to enhance self-esteem and serve as a healthy distraction from daily stressors.
The Power of Data
The document discusses the power of data and how it can be used. It notes that data needs to be organized and clustered to prepare for analysis. Data analysis can help understand information, categorize it, answer questions, plan activities, and help with decision making. With over 4.65 million pieces of data, determining which variables are most important and analyzing the data can lead to understanding, learning, improvement, and better results. In the end, proper use and analysis of data provides powerful insights.
Student recruitment strategies for the new age
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
When do students start considering careers?
Helping youngsters navigate careers is a long-term commitment. They want to make informed choices about their education. The decisions they make from age 14 have a bearing on their future employment options.
UCAS is best known for its admissions services, and continues to be a go-to source for higher education advocacy. However, for many youngsters, studying is a means to an end – it’s what they need to do in order to reach their career goals.
Rachel Johnson, Head of Careers at UCAS Media, will discuss the need for early careers engagement, and will consider findings from some recent research.
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Key trends in higher education admission
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Google analytics- beyond the last click
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Making the most of recruitment events
This document contains notes from a presentation on maximizing return on investment from recruitment events. It discusses setting objectives and targets around sales, brand building, and public relations. It provides tips for planning the event including promoting attendance, selecting an enthusiastic stand team, and following up with visitors. The presentation stresses the importance of measuring performance to evaluate if the recruitment event achieved its objectives.
Don't shout, play!
Mike Bond from leading design agency, Bond and Coyne shows how to engage with new audiences by handing over ownership of your brand.
UCAS - Key trends in admissions
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help relax the body and lift the mood.
UCAS Using Analysis and Data
The document discusses the benefits of exercise for mental health. It notes that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise has also been shown to enhance self-esteem and serve as a healthy distraction from daily stressors.
The Power of Data
The document discusses the power of data and how it can be used. It notes that data needs to be organized and clustered to prepare for analysis. Data analysis can help understand information, categorize it, answer questions, plan activities, and help with decision making. With over 4.65 million pieces of data, determining which variables are most important and analyzing the data can lead to understanding, learning, improvement, and better results. In the end, proper use and analysis of data provides powerful insights.
Student recruitment strategies for the new age
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
When do students start considering careers?
Helping youngsters navigate careers is a long-term commitment. They want to make informed choices about their education. The decisions they make from age 14 have a bearing on their future employment options.
UCAS is best known for its admissions services, and continues to be a go-to source for higher education advocacy. However, for many youngsters, studying is a means to an end – it’s what they need to do in order to reach their career goals.
Rachel Johnson, Head of Careers at UCAS Media, will discuss the need for early careers engagement, and will consider findings from some recent research.